Episodios

  • Marketing is NOT Your Revenue Generator

    Marketing is NOT Your Revenue Generator
    Nov 17 2021

    The decisions you make in the next six months for your seniors housing operation will determine your future viability. Never has our industry been in such turmoil with occupancy at record lows, staff shortages at historic highs, expenses off the charts, and operator-investor tension at its peak.

     

    The new move ins needed to net up and grow occupancy in assisted living are closer than you think!

     

    Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

    Book A Call  | Join our Mailing List  | Visit our Website
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    16 m
  • Six Early Warning Signs That Your Seniors Housing Community Is Headed For Disaster

    Six Early Warning Signs That Your Seniors Housing Community Is Headed For Disaster
    Oct 26 2021
    Today, I am going to share with you six early warning signs that, if addressed, can prevent a cash flow crisis in YOUR community.   These warning signs I'm sharing are rather easy to diagnose. In fact, these signs are oftentimes so obvious that they are overlooked and ignored. The key is to recognize, assess, and take action!   Our industry is in transformation, and how we respond to said transformation will determine the trajectory of our industry. Now is NOT the time to ignore that gut instinct!

     

    Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

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    15 m
  • The Pros & Cons of Discounting in a Difficult Assisted Living Market That is Slow to Rebound

    The Pros & Cons of Discounting in a Difficult Assisted Living Market That is Slow to Rebound
    Sep 29 2021

    Incentives.

    According to the Senior Care Investor "these days, almost everyone is discounting because the name of the game is census, then worry about margin." While discounting can provide short-term results, the long-term implications can be serious.

    In this blog, Traci is going to cover several different alternatives to discounting that can drive move ins all while restoring margins!

    Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

    Book A Call  | Join our Mailing List  | Visit our Website

     

     

     

     
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    25 m
  • The Relationship Economy: Chapters 10 & 11

    The Relationship Economy: Chapters 10 & 11
    Sep 15 2021

    “People will tell you how to close them, all you must do is listen.” Traci Bild

    As we close out The Relationship Economy with Chapters 10 and 11, you will understand that emotional connection is what creates customer loyalty, not a discount or overview of your parent company and how great they are! When people visit your senior living, active adult, or multi-family communities the energy you create and that they feel upon walking in along with the way you make them feel is what leads to moved in residents.

     

    Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

    Book A Call  | Join our Mailing List  | Visit our Website
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    26 m
  • Three Statistics That Reveal Why Assisted Living Operators Can‘t Grow Top Line Revenue

    Three Statistics That Reveal Why Assisted Living Operators Can‘t Grow Top Line Revenue
    Sep 2 2021
    In this blog, I am going to dissect three statistics that reveal WHY assisted living operators can't grow top line revenue. We simply can't keep doing the same things and expect a different result! You have to pivot and invest in your biggest asset - YOUR PEOPLE.

    Not sure where to start? This blog will point you in the right direction!

     

    Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

    Book A Call  | Join our Mailing List  | Visit our Website
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    37 m
  • The Relationship Economy: Chapter 8

    The Relationship Economy: Chapter 8
    Aug 3 2021

    We are in the most transforming time in history, where employees at every level- including tenured people, are at risk of leaving. Worried? You should be.

    Chapter eight of The Relationship Economy, is titled, “be the brand employees can’t live without.”

    Leaders should be obsessed with serving their employees, who ultimately serve their customers. We have such a long way to go.

     

    Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

    Book A Call  | Join our Mailing List  | Visit our Website
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    15 m
  • Sales & Marketing SHOW and TELL

    Sales & Marketing SHOW and TELL
    Jul 28 2021

    STOP TELLING ASSISTED LIVING SALES & MARKETING DIRECTORS HOW MANY MOVE INS THEY NEED AND SHOW THEM HOW TO DO IT WITH THESE THREE STRATEGIES

    With over two decades of training sales and marketing directors, the Bild & Co team knows - "you cant' just TELL people what to sell, you have to SHOW them how to do it!" This blog is going to assist you to do just that.

    Today's blog is going to provide you three strategies you can implement right now:

    1) Effectively Communicate

    2) Advocate & Advise

    3) Build Value BEFORE Discussing Price

     

    You may be thinking this sounds pretty simple, but after over 20 years of training seniors housing sales teams, I can promise you -  simple it is not!

     

    Lack of move ins is not a lead problem, but rather a skill set problem. We have got to provide the tools and, most importantly, the sales and communication training that sales teams need to be successful.

     

    Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

    Book A Call  | Join our Mailing List  | Visit our Website
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    22 m
  • The Relationship Economy: Chapter 7

    The Relationship Economy: Chapter 7
    Jul 22 2021

    In this chapter, we are discussing how we need to be selling our communities, not as a commodity, but as an EXPERIENCE. To that, we have to properly train our sales and marketing directors that what we are selling is a very emotional process and that we MUST be the advisors to our potential buyers.  

    What does your community have that others do not? What VALUE do you offer? I'm not talking discounts - I'm talking about HOW your community is best going to meet and EXCEED those needs and wants that the family and/or prospective resident has.

    Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

    Book A Call  | Join our Mailing List  | Visit our Website
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    20 m