Are you leaving money on the table with your product launches?

Too many entrepreneurs make critical mistakes that tank their sales and leave them wondering “what went wrong?”

In this episode, Nathan coaches Frannie Wilson, co-founder of Ampersand studios, on her upcoming product launch.

Tune in to discover promotional tactics that’ll have your audience ready to buy, the power of tiered pricing, and the secret to timing your launch for maximum impact.

Timestamps:
00:00 Introduction
00:49 Frannie's Business Overview
02:33 Revenue Streams Breakdown
03:51 Upcoming Course Launch
05:16 Pricing Tiers Strategy
06:40 Price Anchoring
08:30 Timing Launches
10:00 Biggest Product Launch Mistakes
13:32 Separating the Offer from the Purchase
17:33 Types of Scarcity
19:08 Building Momentum in Launches
22:03 Exact Launch Strategy Blueprint
23:08 Understanding Buyer Psychology
24:17 Audience Segmentation and Adjusting Offers
25:31 Effective Pricing Strategies
26:12 Post-Launch Follow-Up
33:46 Personal Branding Insights
38:09 Consistency in Content Creation
40:25 Innovative Marketing Terminology
41:34 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Frannie:
YouTube: https://www.youtube.com/@ampersand-studios
Instagram: https://www.instagram.com/frannie_pack/
LinkedIn: https://www.linkedin.com/in/frannie-wilson-687b61104/
Website - https://ampersand-studios.com/

Featured in this episode:
Ampersand Studios: https://ampersand-studios.com/
Bimma: https://www.instagram.com/bimmawilliams/
Jefferson: https://www.instagram.com/jefferson_fisher/
ConvertKit: https://convertkit.com/
Craft and Commerce: https://conference.convertkit.com/
Mighty Networks: https://www.mightynetworks.com/

Highlights:
05:38 Nathan explains price anchoring
10:00 Common mistakes in product launches
18:16 Exploring various types of scarcity
23:26 Preparing customers to purchase
24:35 Mastering the art of downselling
27:00 Instagram vs. email

In this episode, Nathan is joined by Jon Youshaei to explore his content roasting business idea in detail.

The concept centers around a premium service where Jon provides in-depth roasts of videos for content creators.

Together, Nathan and Jon delve into topics such as newsletter referral schemes, pricing strategies, and value propositions.

Get your videos roasted by Jon Youshaei: https://forms.gle/6F3iEhNC69s7fFuF8

Timestamps:
00:00 Introduction
01:11 Growing a Newsletter from YouTube
02:11 Interview Lead Magnets
04:07 Referral Strategies and Digital Deliverables
05:07 Exploring the Content Roast Business
08:11 Pricing and Deliverables for Content Roasts
14:03 Batch Processing
18:03 Roasted Deliverables
23:53 Tiered Pricing Strategy
26:11 Exploring Personalized Video Feedback
30:39 Scheduling and Submission Windows
37:25 Building a Sustainable Business Model
43:30 Pricing and Commitment Options
47:33 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Jon:
YouTube - https://www.youtube.com/@youshaei
X - https://twitter.com/Youshaei
Instagram - https://www.instagram.com/youshaei/
TikTok - https://www.tiktok.com/@youshaei/
LinkedIn - https://www.linkedin.com/in/youshaei/
Website - https://www.youshaei.com/

Featured in this episode:
ConvertKit: https://convertkit.com/
Mr. Beast Created Episode: https://youtu.be/IXEewFEDieU?si=lcpIirQTezknK_vV
Created Newsletter: https://created.news/
Bonnie Christine: https://www.bonniechristine.com/

Highlights:
24:02 Effective tiered pricing strategies
40:20 Bonnie Christine's million-dollar simplified offer success
47:39 How recurring revenue provides stability for bold moves
48:10 The crucial role of immediate feedback

Many creators aim for fame, but only a few build lasting careers while others quickly fade. What sets the long-term successes apart?

This week at Craft & Commerce, Nathan interviews Ex-YouTube employee, Jon Youshaei, to uncover the secrets.

They discuss the truth behind captivating social content to stand out in the crowded digital landscape, effective methods for building a thriving newsletter subscriber base, and tips on hiring the right team to scale faster.

Timestamps:
00:00 Introduction
01:13 Long-Term vs. Short-Term Creator Success
05:25 Capturing Audience Attention
08:09 The Value of True Students Over True Fans
12:16 Hiring and Delegating for Success
21:11 Balancing Creator Aspirations and Team Loyalty
26:43 Jon’s Creator Business
29:37 Newsletter Systems and Processes
33:16 Exclusive Interview with Mr. Beast
39:00 Strategies for Growing Your Audience
43:33 Scaling While Maintaining Quality
48:01 Creating Effective Landing Pages
49:48 High-Converting Video Strategies
55:00 Building a Strong Team
58:54 Service-Based vs. Product-Based Businesses
01:01:31 Handling Uncertainties in Business
01:03:40 Main Motivations
01:04:51 Effective YouTube Packaging Strategies
01:09:22 Chasing Views vs. Maintaining Quality
01:10:53 Insights from Jon’s Time at Instagram and YouTube
01:13:58 Creating Live/Raw Content
01:15:13 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
X: https://x.com/nathanbarry
Website: https://nathanbarry.com/

Follow Jon:
YouTube: https://www.youtube.com/@youshaei
X: https://x.com/Youshaei
Instagram: https://www.instagram.com/youshaei/
TikTok: https://www.tiktok.com/@youshaei/
LinkedIn: https://www.linkedin.com/in/youshaei/
Website: https://www.youshaei.com/

Featured in this episode:
Mr. Beast Created Episode: https://youtu.be/IXEewFEDieU?si=_VzzVkCBaye9da_l
ConvertKit: https://convertkit.com/
Pat Flynn: https://patflynn.com/
Jay Clouse: https://creatorscience.com/author/jayclouse/

Highlights:
01:25 Teach a skill that makes money to people who have money
13:44 Creators are proud of very strange things
19:28 Perks of working for well known creators
22:56 If you pay for half of someone’s time, you get a quarter of their attention
25:06 Questions Nathan asks when interviewing people
01:04:05 What really drives Nathan?