Join us on the Blue Collar Business Podcast as we explore the future of digital marketing for blue-collar businesses with media enthusiast Will Anderson. Discover how we've shattered industry stigmas by authentically capturing the gritty reality of job sites, despite facing resistance to cameras. We've achieved extraordinary milestones, such as 25 million impressions and more than 20,000 YouTube subscribers, by breaking barriers and realizing the untapped potential of construction media.

Gain insight into our strategic approach to leveraging social media platforms like Instagram, Facebook, LinkedIn, and YouTube to propel business growth. We discuss how repurposing content can effectively reach varied audiences while building credibility by showcasing both successes and challenges. Through an engaging story about winning over a reluctant team member, Sam, we demonstrate the importance of patience and consistent engagement in fostering a supportive environment for content creation, even amidst language barriers and initial skepticism.

Finally, we tackle the realities and intricacies of integrating digital marketing into the blue-collar world, emphasizing authenticity and transparency. Highlighting platforms like TikTok and LinkedIn, we celebrate the technical skills of tradespeople and explore how sharing real-world challenges can educate and inspire. As we confront skepticism and imposter syndrome, we underscore the necessity of embracing digital media as a catalyst for modern business growth, offering valuable insights and inspiration for young entrepreneurs eager to build a compelling behind-the-scenes narrative.

Curious about what it takes to build a thriving blue-collar excavating business? Join us as we sit down with Austin Staebler from Staebler Excavating, who shares his incredible journey from buying a used dump truck to managing a successful enterprise focused on residential and commercial septic systems. Learn the strategic differences between operating in Michigan versus the Southeastern United States, and get insights into the critical decisions around renting versus buying equipment to keep your business profitable.

Ever wondered how a business school background translates to the world of heavy machinery and construction? We'll dive into the intricate details of owning and maintaining essential equipment like the 306 Cat and the 259 Cat skid steer, and the hefty investments that come with it. Hear personal stories influenced by family businesses and get tips on branding, marketing, and accounting that can make or break your blue-collar venture. We also discuss valuable advice from Mark Cuban on the importance of effective communication with financial professionals.

Managing an excavation business isn't just about dirt and machinery; it's about people and growth. Discover the complexities of hiring, training, and retaining employees, and the challenges that come with rapid business expansion. Learn how to navigate financial struggles, logistical nightmares, and the importance of clear communication to secure large-scale projects. We discuss real-life stories of securing and managing high-ticket jobs, emphasizing the importance of trust, leadership, and effective problem-solving in sustaining and growing a successful business.

What if the key to a successful business lies in mastering the art of adaptability and trust? Join us as we sit down with Dylan Cecil, the very first employee at Sy-Con Excavation and Utilities, to uncover his extraordinary journey from dodging traffic on his first day to becoming an indispensable part of our team. Dylan's story offers a unique perspective on the trials and triumphs that come with building a blue-collar business from the ground up. You'll hear how his versatility and unwavering support have played a pivotal role in the company's evolution over the past nine years.

Discover the secrets behind effective time management and the real-world challenges of transitioning from fieldwork to an estimation role. Dylan opens up about mastering new tools like Topcon MAGNET and navigating the complexities of balancing practical experience with mathematical precision. From juggling multiple testing schedules to maintaining accuracy in cost estimation, this episode offers a treasure trove of insights for anyone looking to succeed in the bustling world of commercial site work.

Prepare for a hearty dose of laughter and nostalgia as we recount some of the most memorable and hilarious moments from our work life. Whether it's the story of the infamous green stripe on a truck or the unexpected lessons learned from a trash can mishap, these anecdotes underline the importance of hands-on experience and personal growth. We also explore the different career paths within a blue-collar business, emphasizing the balance between personal development and professional responsibilities. Don't miss this episode filled with invaluable lessons and heartfelt reflections on a journey from novice to expert.