We’re in conversation with power woman Ireena Vittal as she talks about brands, quality and the importance of distribution done right. Given the wealth of experience, she shares thoughts on the role of supermarkets in the future, dark stores and choosing your board members.

Ireena is an independent advisor currently on the board of companies in India and abroad, large and emerging unicorns. A partner with McKinsey & Co. for 16 years, where she advised global companies on growth and sustainable scaling. Earlier, worked with Nestle and MaxTouch (now Vodafone). She has also co-authored several studies on productive agriculture, sustainable rural growth and inclusive urbanization, and has helped government and public institutions design and implement solutions instrumental to India’s development in these areas.

Quotables: "The total addressable market will continue to grow, but a sensible player doesn't grow too far ahead of the market otherwise you're bleeding money and an even more sensible player always refreshes the brand so that they always remain good on the palate and aspirational as a brand. People don't buy brands, they buy pieces of identity."

Episode notes and transcriptions available on:

https://lightbox.vc/new-thinking/episode-02-board-room-conversations-with-ireena-vittal