Are you exhausted from posting content that gets likes but zero book sales? You're not alone. Most authors are stuck in what I call "pebble marketing" - scattering their efforts everywhere and wondering why nothing's working.

Here's the truth: you don't have a follower problem, you have a targeting problem.

In this episode, I'm breaking down the exact strategy to find readers who are already looking for books like yours and are ready to buy. No more throwing content at the wall and hoping something sticks.

What you'll learn:

• Why targeting "all romance readers" is killing your sales
• The difference between browsers and buyers (and why you've been focusing on the wrong one)
• The 3-layer system to identify your ideal buyers
• Where your readers actually hang out (hint: it's probably not where other authors are)
• My 5-step action plan to start attracting buyers today

Stop wasting time on vanity metrics and start building an audience that actually supports your books. Your ideal readers are out there. You just need to know how to find them.

Ready to get serious about your book marketing?

Download my FREE Book Marketing Blueprint to start building a foundation that actually works: https://jenndepaula.com/book-marketing-blueprint

Want the complete system for building a thriving author platform? Learn more about The Author Circle membership: https://jenndepaula.com/the-author-circle

Stop spinning your wheels on social media! In this video, I break down the #1 mistake authors make when marketing their books and show you the complete 3-part system that actually sells books consistently.

The Author Circle

Let’s be honest—most authors don’t have hours to pour into content every week. And yet, if you want to sell books, connect with readers, and stay visible… you need content.

But creating it from scratch every single week? That’s the fast track to burnout.

In this episode, Jenn walks you through a simple, strategic system that helps you create authentic, effective content in less than an hour a week. This is the exact method we teach inside the Author Marketing Assistant—and it’s designed to make your content not only easier to create, but also way more powerful.

LINKS

The Author Marketing Assistant

If legal stuff makes your head spin, you’re not alone.

But here’s the truth: understanding a few key legal basics can save you major headaches later (and possibly even your bank account).

That’s why I asked intellectual property and business attorney Olivia Mayness, to join me on Book Marketing Simplified. Olivia breaks it all down in a way that’s clear, smart, and actually doable. Olivia’s not just a legal expert, she’s also a creative herself, which means she gets what authors need.

We talk about the most common legal blind spots authors face like:

• if authors can use lyrics or quotes in their books
• how to protect your book from AI
• if authors should trademark a book title

and much more.

Whether you're self-published, traditionally published, or somewhere in between, this episode will help you move forward with clarity and avoid some scary mistakes down the road.

Connect with Olivia on LinkedIn

Check out her law firm’s website and blog at thelawspot.com

Your Next Steps:

• Free Downloads: https://jenndepaula.com/free-downloads
• DIY Book Marketing Resources: https://jenndepaula.com/solutions
• Done-With-You Services: https://jenndepaula.com/sessions
• Connect on Social: https://www.instagram.com/jenndepaulabookmarketing/

Not sure what to do first when it comes to book marketing? You’re not behind—you just need a plan. In this episode of Book Marketing Simplified, Jenn shares a straightforward three-step strategy to help authors get unstuck and start marketing their book with clarity and confidence. Whether you’re staring at a blinking cursor or feeling scattered by too many options, this episode will help you find your footing and build a marketing rhythm you can actually stick with. Perfect for fiction and nonfiction authors who want to market their books—without losing their writing time or their minds.

Book Marketing Blueprint (free)

Book Marketing Starter Kit

Author Marketing Assistant

Feeling overwhelmed by scattered book marketing strategies that aren’t helping you sell books? In this episode, Jenn breaks down why most author marketing feels frustrating and what to do instead. You’ll learn how to create a simple system rooted in clarity, connection, and consistency to finally start seeing results. Perfect for fiction and non-fiction authors who want to market smarter, not harder.

Marketing in Minutes

Author Marketing Assistant

Hate writing emails? Feel like you're just bothering people when you hit "send"? You're not alone and you're not doing it wrong. In this episode, we’re flipping the script on email marketing and showing you how to write simple, reader-friendly emails that build trust and sell books. By the end of this episode, you’ll have everything you need to write one email this week that actually works.

LINKS

The Ultimate Newsletter Checklist

Newsletter Starter Kit

Publishing a book is an exciting time. But with so many options (traditional, hybrid, and self-publishing) and so much conflicting advice, it’s easy to feel confused about which path is right for you.

In this special episode (and our first-ever interview!) I’m joined by bestselling author and publishing strategist Elizabeth Lyons. With decades of experience helping authors publish with clarity and confidence, Elizabeth is pulling back the curtain on the red flags every author should look out for.

We dive into:

• The real differences between traditional, hybrid, and self-publishing
• The most common (and costly) publishing mistakes authors make
• Why self-publishing is more empowering than you think

If you're navigating your publishing journey or trying to decide which route to take, this conversation will help you move forward with clarity.

Tune in and get the insight every author deserves before they publish.

“Which Publishing Approach is Best for YOU?” by Elizabeth Lyons at publishaprofitablebook.com

“7 Critical Questions to Ask Hybrid Publishers” by Elizabeth Lyons at publishaprofitablebook.com