Episodios

  • How to Market Your Book on Social Media
    Oct 25 2025

    You're posting about your book on social media, but nothing's happening. A few likes from friends. No real engagement. No significant growth.

    Here's what most authors don't realize: the problem isn't just your content. It's that you skipped the three essential steps that make social media actually work.

    In this video, I'm showing you exactly what successful authors do BEFORE they start posting - the foundation that transforms random posts into strategic marketing that actually gives you results.

    Stop guessing. Start building the foundation that makes your social media work.

    LINKS

    FREE Book Marketing Blueprint

    Book Marketing Starter Kit

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    13 m
  • Why Your Social Media Posts Aren't Translating to Book Sales
    Oct 18 2025

    You're showing up on social media. You're posting about your book. But when you check your sales... nothing is happening.

    If you've been creating content but seeing zero momentum, this episode will show you exactly what's keeping you stuck and the three specific things that need to change.

    Spoiler: It's not about posting more or being on more platforms.

    In this episode, I break down:

    • The exact symptoms that tell you your marketing isn't working (and why)
    • What successful authors are doing differently that you're not
    • The foundation you need before any social media strategy will actually work

    Stop posting and praying. Start being strategic.

    LINKS

    FREE Book Marketing Blueprint

    Book Marketing Starter Kit

    Newsletter Starter Kit

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    8 m
  • How to Market Your Book When No One Is Buying
    Oct 11 2025

    If you're watching other authors' books take off while yours feels invisible, this one's for you.

    Those "overnight successes" you're seeing? Most aren't real, and they're definitely not sustainable. What you need isn't another viral moment or gimmicky tactic - you need a marketing strategy that builds a real audience who actually wants to read your books.

    In this episode, I'm sharing:

    • Why speed isn't the metric that matters
    • The "Sustainable Authority Approach" to building long-term readership
    • A real client story of tripling book sales without going viral
    • The three parts of sustainable marketing: depth over speed, systems over scrambling, and relationships over reach

    Remember: you're not behind. Your timeline doesn't have to look like anyone else's.

    LINKS

    The Book Marketing Starter Kit

    Newsletter Starter Kit for Authors

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    10 m
  • How Authors Can Sell More Books Without Burning Out
    Sep 27 2025

    If you’ve been stuck in the cycle of “do more to sell more,” this episode is going to feel like a breath of fresh air.

    The truth? You don’t need to be everywhere or do everything to grow your platform and actually sell books. In fact, trying to do all the things is probably why you're feeling burned out and seeing inconsistent results.

    In this episode, I’m breaking down exactly how to sell more books without sacrificing your writing time, your energy, or your sanity. You’ll learn the three key pillars that consistently successful authors focus on. And spoiler alert: none of them involve chasing trends or showing up on five social platforms at once.

    Whether you're launching your first book or you're deep into your backlist with flatlined sales, this episode will help you shift your marketing mindset and give you a clear, doable strategy to connect with readers in a way that feels authentic (and actually works).

    We’ll talk about:

    • How to stop treating marketing like a one-size-fits-all checklist
    • Why knowing your reader on a deeper level changes everything
    • What it really means to create a visibility plan that works for you
    • How to build trust and connection beyond social media
    • And why less marketing (done right) leads to more book sales

    If you’re ready to stop spinning your wheels and start marketing smarter, not harder, this episode is your starting point.

    Ready to get serious about your book marketing?

    Build your author platform without the stress by downloading my FREE No-stress Guide: https://jenndepaula.com/author-platform-guide

    Download my FREE Book Marketing Blueprint to start building a foundation that actually works: https://jenndepaula.com/book-marketing-blueprint

    Want the complete system for building a thriving author platform? Learn more about The Author Circle membership: https://jenndepaula.com/the-author-circle

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    8 m
  • How to Find Readers Who Actually Want to Buy Your Book
    Sep 20 2025

    Are you exhausted from posting content that gets likes but zero book sales? You're not alone. Most authors are stuck in what I call "pebble marketing" - scattering their efforts everywhere and wondering why nothing's working.

    Here's the truth: you don't have a follower problem, you have a targeting problem.

    In this episode, I'm breaking down the exact strategy to find readers who are already looking for books like yours and are ready to buy. No more throwing content at the wall and hoping something sticks.

    What you'll learn:

    • Why targeting "all romance readers" is killing your sales
    • The difference between browsers and buyers (and why you've been focusing on the wrong one)
    • The 3-layer system to identify your ideal buyers
    • Where your readers actually hang out (hint: it's probably not where other authors are)
    • My 5-step action plan to start attracting buyers today

    Stop wasting time on vanity metrics and start building an audience that actually supports your books. Your ideal readers are out there. You just need to know how to find them.

    Ready to get serious about your book marketing?

    Download my FREE Book Marketing Blueprint to start building a foundation that actually works: https://jenndepaula.com/book-marketing-blueprint

    Want the complete system for building a thriving author platform? Learn more about The Author Circle membership: https://jenndepaula.com/the-author-circle

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    8 m
  • Don’t Make This Common Book Marketing Mistake
    Sep 13 2025

    Stop spinning your wheels on social media! In this video, I break down the #1 mistake authors make when marketing their books and show you the complete 3-part system that actually sells books consistently.

    Links

    The Author Circle

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    7 m
  • How to Save Time Creating Book Marketing Content
    Sep 6 2025

    Let’s be honest—most authors don’t have hours to pour into content every week. And yet, if you want to sell books, connect with readers, and stay visible… you need content.

    But creating it from scratch every single week? That’s the fast track to burnout.

    In this episode, Jenn walks you through a simple, strategic system that helps you create authentic, effective content in less than an hour a week. This is the exact method we teach inside the Author Marketing Assistant—and it’s designed to make your content not only easier to create, but also way more powerful.

    LINKS

    The Author Marketing Assistant

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    9 m
  • How to Legally Protect Your Book with Olivia Maynes
    Aug 30 2025

    If legal stuff makes your head spin, you’re not alone.

    But here’s the truth: understanding a few key legal basics can save you major headaches later (and possibly even your bank account).

    That’s why I asked intellectual property and business attorney Olivia Mayness, to join me on Book Marketing Simplified. Olivia breaks it all down in a way that’s clear, smart, and actually doable. Olivia’s not just a legal expert, she’s also a creative herself, which means she gets what authors need.

    We talk about the most common legal blind spots authors face like:

    • if authors can use lyrics or quotes in their books
    • how to protect your book from AI
    • if authors should trademark a book title

    and much more.

    Whether you're self-published, traditionally published, or somewhere in between, this episode will help you move forward with clarity and avoid some scary mistakes down the road.

    LINKS

    Connect with Olivia on LinkedIn

    Check out her law firm’s website and blog at thelawspot.com

    Your Next Steps:

    • Free Downloads: https://jenndepaula.com/free-downloads
    • DIY Book Marketing Resources: https://jenndepaula.com/solutions
    • Done-With-You Services: https://jenndepaula.com/sessions
    • Connect on Social: https://www.instagram.com/jenndepaulabookmarketing/

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    29 m