Your brand is your business! You know it!

Cat Coley sits down with Ati Grinsprun to discuss how important it is to build an authentic brand to have a successful business. Ati shares the essentials in personal branding and your need to be clear and consistent with your business offerings.

Ati’s journey showcases lessons she learned from offer to success through genuine connections and authentic recommendations.

If you want to cut the noise and build a truly authentic brand, Cat and Ati have you covered!

Episode Highlights:

• The importance of starting with one clear offer and refining it over time.

• How authentic, genuine connections lead to strong relationships and referrals.

• Practical strategies for maintaining brand clarity and consistency while scaling your business.

Build a brand that is authentically you to building business success!

RESOURCE:

The Profitable Personal Brand Quiz

About Ati Grinspun

Ati is an acclaimed Personal Branding Coach and Photographer specializing in serving dynamic female entrepreneurs who are the soul and face of their business. She is deeply committed to helping women unravel the complexities of online and offline visibility - making it not just manageable but also a thrilling experience to show up authentically.

Passionate about nurturing meaningful connections among female entrepreneurs, Ati serves as a pivotal force in bridging the gap between business success and personal fulfillment. With her infectious energy and keen expertise, she turns the often overwhelming task of personal branding into an exhilarating journey of self discovery and expression.

As the visionary founder of the “Be You Brand Academy”, she has created a transformative platform designed to sky rocket women to new heights in their respective fields. A sought-after speaker and best-selling author, Ati is driven by her profound belief that when women excel in business, they become catalysts for positive change on a global scale.

By empowering women to discover their unique voice, Ati is not building brands - she’s igniting revolutions.

Connect with Ati

Instagram

Pinterest

Facebook

https://atigrinspun.com/

🎙️Host Cat Coley

🎧Produced by Admin Avenger

If your story is holding you back because you are ashamed…Let Cat be the first to tell you…YOU ARE BRAVE!

Cat Coley is here to navigate you through sharing your story and to stop giving a CRAP about other people’s opinions! Cat reflects on her journey from seeking approval to embracing authenticity, using a recent anecdote about wearing a bold neon outfit as a metaphor for her broader evolution.

Cat’s insights on overcoming the fear of judgment and the importance of being true to oneself. She recounts her past tendency to share only the palatable parts of her story and the pivotal moment that led her to embrace full transparency. Addressing the impact of negative comments on her entrepreneurial journey and how she transformed these experiences into valuable lessons in resilience.

Your story is unique and worthy of being told!

“Those who mind don’t matter, and those who matter don’t mind.” ~ Dr. Seuss

Episode Highlights:

• Cat discusses her shift from seeking approval to embracing authenticity.

• Cat shares a personal anecdote about wearing a bright neon outfit despite potential judgment.

• Cat emphasizes the value of sharing your full story, including the difficult parts, to inspire and help others.

RESOURCES:

She Rises Studios Featuring Cat Coley (APPLE)

She Rises Studios Featuring Cat Coley (Spotify)

What is your blueprint? Were you raised to become a doctor? Maybe the corporate world shook up your life allowing you to pivot off the known path…

Cat Coley sits down with Jeanette Cefre, a Content Activation Coach explore how her journey from corporate baddie to empowering entrepreneur. Jeanette candidly shares pivotal moments and insights that shaped her path, highlighting the importance of finding one's zone of genius, embracing challenges, and staying true to personal and professional aspirations.

Jeanette Cefre emphasizes the significance of aligning passion with purpose, particularly in empowering women and communities, including her commitment to supporting women in the Philippines. Her reflections on pricing strategies and the intersection of personal and professional growth offer actionable insights for aspiring entrepreneurs navigating similar paths.

Episode Highlights:

• Discover Jeanette Cefre's transformative journey from corporate professional to empowered entrepreneur.

• Gain insights into aligning passion with purpose and overcoming self-doubt.

• Learn practical tips on pricing strategies and integrating personal values into business endeavors.

Embrace your journey, overcome challenges, and uncover your true purpose in both life and business!

About Jeanette Cefre

After 30+ years in the corporate world of travel tech, Jeanette found her blueprint for life taking an unexpected yet fulfilling turn. Corporate life was stable, rewarding and she even managed to carve her own niche of expertise without a formal degree. Her self-taught skills and innovation approaches elevated her responsibilities, but one thing truly gave her a sense of purpose of helping women be seen.

When the pandemic shook the foundation of companies globally, Jeanette saw it was a chance to realign her life’s blueprint. She left her corporate role and drove her passion for helping women to be seen. Conquering her own fears and self-doubt, she committed to guiding women on their first steps in entrepreneurship.

As a Content Activation Coach and Mentor, Jeanette helps women solopreneurs & intrapreneurs alike to overcome content barriers, develop sustainable systems, and enhance their visibility. Her mission is to increase the number of successful women entrepreneurs globally.

Connect with Jeanette

Instagram

LinkedIn

🎙️Host Cat Coley

🎧Produced by Admin Avenger

Are you scared to share your story? What if your story could help save someone? Or help them to feel less alone?

Cat Coley shares the art and significance of storytelling, especially for business owners. Drawing from her extensive experience conducting workshops, Cat provides invaluable advice on how to authentically and effectively share personal stories to enhance business messaging. She addresses common questions about the right time to share, the relevance of stories to one's brand, and handling potential negative reactions.

Cat highlights the necessity for stories to align with one's brand and provide value to the audience, rather than being shared for mere attention. She offers encouragement and practical tips for navigating judgment and criticism, reassuring listeners that their stories can inspire and empower others.

Episode Highlights:

• Timing Your Story: Understanding when you're ready to share your story from a place of healing rather than ongoing pain.

• Relevance to Brand: Ensuring your story aligns with your brand and provides genuine value to your audience.

• Handling Reactions: Preparing for diverse reactions and focusing on the positive impact your story can have on those who resonate with it.

Obtain the essentials of impactful storytelling to help you connect authentically with your audience. Turn your experiences into a powerful business tool!

Are you navigating your own healing journey? Struggling to find footing?

In this heartfelt episode Cat Coley sits down with Paulina Bucka, a resilient and inspiring entrepreneur who shares her journey of healing, growth, and self-discovery. Paulina opens up about the struggles and triumphs she has faced, offering valuable insights on forgiveness, overcoming trauma, and finding strength in vulnerability.

Cat and Paulina delve into the complexities of personal growth and the transformative power of forgiveness. Paulina candidly discusses her 13-year journey of dealing with trauma and how she has learned to appreciate both the dark and light aspects of her experiences. She emphasizes the importance of surrounding oneself with supportive people and cutting out those who hinder personal progress. Through her story, Paulina illustrates that healing is not linear and that embracing failures and triggers can lead to profound growth and resilience.

Episode Highlights:

• Paulina's 13-year journey of dealing with trauma and the complexities of forgiveness.

• The importance of surrounding oneself with supportive people and cutting out negative influences.

• Embracing failures and triggers as opportunities for growth and resilience.

An inspirational story to healing and navigating a path to thriving with small steps in the right direction.

About Paulina Bucka

Paulina Bucka, a 2x Emmy Award Winning Journalist, spent 9 years in television news, covering the nation's biggest breaking news stories; Elections, Covid, Brianna, Taylor Riots, Atomic Fallout, Water Crisis, etc.

Paulina is now CEO of Renegade Media helping to provide local business with social media management.

Connect with Marlie

Instagram

Facebook

YouTube

www.paulinabucka.com/gallery-1

🎙️Host Cat Coley

🎧Produced by Admin Avenger

Cat Coley takes a deep dive into the pervasive issue of imposter syndrome. Drawing from her personal experiences and expert insights, Cat unpacks what imposter syndrome is, why so many of us struggle with it, and how to effectively combat it.

Cat delves into the roots of imposter syndrome, discussing how societal pressures and personal expectations can contribute to feelings of inadequacy. She shares actionable strategies for challenging negative self-talk, building self-awareness, and celebrating achievements.

Be prepared to obtain practical advice and motivational tips to help you overcome that little voice saying you can’t!

Claim back your confidence!

Episode Highlights:

• Understand the origins and effects of imposter syndrome on our personal and professional lives

• Gain practical strategies for overcoming negative self-talk and building self-awareness.

• Learn the value of seeking support from a community to bolster self-confidence.

Overcome imposter syndrome and embrace your true potential!

🎙️Host Cat Coley

🎧Produced by Admin Avenger

Cat Coley is back! Bounce Back Like A Badass is BACK!

Kicking off Season 2, Cat sits down with Marlie Engel Traver to discuss her inspiring transition from a corporate PR rep to a successful cottage country baker with a thriving business. Marlie shares her journey from handling an overwhelming array of cake designs to focusing on exquisite wedding cakes. She opens up about her recent transition to primarily designing wedding cakes and the exciting community engagements she’s involved in, including local pop-ups and farmers' market appearances. This episode is a treasure trove of insights for anyone considering a career pivot and highlights the importance of trusting your gut and embracing the journey, including the mistakes.

Marlie discusses the challenges of managing a diverse menu of cake offerings and how she decided to niche down to wedding cakes, creating a streamlined process for her clients. She also talks about her efforts to engage with the local community through pop-up events and her new regular spot at the local farmers' market. Cat and Marlie delve into the importance of trusting one's intuition and navigating the overwhelming amount of advice on social media.

If you are on your entrepreneurial journey, this conversation is for YOU! Filled with practical advice and inspiring anecdotes!

Episode Highlights:

• Marlie Engel transitions to focusing on wedding cake designs and engages with the local community through pop-ups and farmers' markets.

• The importance of trusting your intuition amid the overload of opinions, especially from social media.

• Embracing the journey of entrepreneurship, including learning from mistakes and starting from a different place.

Tune in to hear Marlie's inspiring story and gain insights into navigating career transitions and entrepreneurial challenges.

About Marlie Engel Traver

Marlie, a cake artist specializing in elegant and delicious wedding cakes that are designed and made from her home, a licensed cottage bakery, in Northern, NJ.

Marlie’s passion lies with creating cakes that are little slices of edible art - designed uniquely for you - to share your story, and your taste. She loves exploring texture, playing with color and adorning her cakes with beautiful hand painted flowers.

The cakes Marlie creates are much more than dessert - they are a precious memory shared between you, your partner and your loved ones, on one incredible day in your life.

Connect with Marlie

Instagram

Facebook

TikTok

www.marliebakescakes.com

🎙️Host Cat Coley
🎧Produced by Admin Avenger