• Brand Balance: Navigating E-commerce and Brick-and-Mortar

  • Oct 31 2023
  • Duración: 19 m
  • Podcast

Brand Balance: Navigating E-commerce and Brick-and-Mortar

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  • Resumen

  • How can brands navigate the ever-shifting landscape of e-commerce and brick-and-mortar operations?

    Kenji Gjovig, Founder and Managing Director at Bayfield Company, knows the intricate balance that brands must strike when transitioning from direct-to-consumer (DTC) to more traditional commerce. You cannot accomplish the move without a laser focus on content creation that grows opportunities and expands into various channels. Brands certainly need to master the art of content creation, product packaging and leveraging consumer reviews. Your most useful tool is social media, but where is the balance and how is trust best gained in such a crowded marketplace?

    Join us as we discuss:
    • The challenges and skills required for brands transitioning between e-commerce and brick-and-mortar operations
    • Strategies employed by DTC brands to expand into different channels, fueling their continued growth
    • Insights into the power of product packaging, consumer reviews, and social media in building brand trust and achieving success in today's competitive marketplace
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