Sauce Shop Secrets Unveiled: Pam & James Digva on everything from building their own factory to getting a national listing in Tesco

If you’re ever wondering what it takes to own and run your own manufacturing facility, then this episode is for you.

Brand Growth Heroes host Fiona Fitz has been tasting packaged food and beverage products as part of her job for over 25 years. When she first tasted Sauce Shop's lime and aioli sauce at the Alantra Fast 50 dinner, she knew she had to find out how it tasted so good.

So, in this latest episode, Fiona chats with Sauce Shop's founders, Pam and James Digva, who explain exactly how they make products that taste just like they weren’t made in a factory at ALL.

They have well over 20 years of food manufacturing experience, and there are just so many nuggets in this interview that we can't wait to share with you.

We talk about building your own manufacturing facility while still staying true to the craft, as well as the importance of a dedicated team you can rely on, especially in high growth and challenging times.

During the chat, Pam and James reveal their latest listing in one of the UK's largest retailers. Stay tuned until the end, as this source (sauce!!) of growth will really inspire you.

Useful links:

Sauce Shop® | UK Made Hot Sauce, BBQ Sauce & Ketchup | 35+ varieties

(27) James Digva | LinkedIn

(27) Pam Digva | LinkedIn

Sauce Shop | Facebook

Sauce Shop (@sauce_shop) • Instagram photos and videos

(31)Sauce Shop (@sauceshop) | TikTok

If this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!

You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.

Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!

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Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and our social media manager, Kathryn Watts, Social KEWS.

Episode 69: Freja Foods, Founder Ed Armitage

How to Hit a £10m Run Rate in 3 Years!

In this latest episode, Fiona talks to Ed Armitage, founder of Freja Bone Broth, who shares the secrets behind his award-winning, digital-first, scaling food business.
With a vision to become Europe's No. 1 bone broth brand, you'll hear how husband and wife team Ed and Jess built a multi-million-pound brand in just over three years - during extremely difficult economic conditions.
Investors like Harry Cain, the ex-MD of innocent smoothies Giles Brook and the ex CEO Unilever Paul Polman, have all invested in the business, find out why here!

By the way, we do a quick-fire Q&A at the end, and Ed is incredibly generous with his tips on how to grow a Direct-to-Consumer (DTC) brand profitably, so make sure you stay around and don’t miss these valuable nuggets.

Here are the top 5 things you will learn from this episode:

• How Ed and Jess have built a business that turned over £1M in the first four weeks of 2024 alone!
• Why Harry Cain, the ex-MD of innocent smoothies Giles Brook ex CEO Unilever have all invested in the business
• How a digital-first brand allows them to avoid the gate-keepers that make business hard in retail grocery
• How to overcome the challenges that most consumer brand startups face
• Ed’s 'turnover per full-time employee' Rule of thumb' that steers you on how many people to employ

I hope you enjoyed this episode and that it has helped you and your business in some way!
If it has, please hit FOLLOW to subscribe and keep an eye out for the next episode, where I'll talk to another successful founder of a challenger brand who will share more valuable insights into driving growth. Your FOLLOW makes a big difference to me and to my business, thank you.
Click the Follow button beside Brand Growth Heroes by finding it on your favourite podcast app here.

Useful links:

Freja's Website

Find the founders on LinkedIn: Jessica Higgins & Ed Armitage

Freja on Instagram

Freja on Facebook

Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!

Follow us on social: Brand Growth Heroes on LinkedIn, Facebook, Instagram, X and TikTok.

Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.

Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and my producer, Kathryn Watts, Social KEWS.

Founder Barney Mauleverer describes Fuel10k as 'a 12 year overnight success'

In Part 2 of our two part series covering the growth journey & sale of the protein breakfast brand Fuel10k to Premier Foods, learn:

• The three reasons that Fuel10k was the perfect fit for Premier Foods already impressive national brand portfolio
• It Fuel10K 10 years to get to £10 million in revenue but 2.5 years to do the next £10 million
• £10 million turnover is the magic number: the figure at which your P&L and growth trajectory to change for the better
• Why Fuel10K NEVER had an injection of big bucks & why they wanted to grow their business the old-fashioned way
• The role of Student Reps working in, in universities as part of their field sales and marketing team
• Why it's never too early to build relationships with the M&A advisory world
• One of Barney's key talents is putting the right people in the right roles
• Why Barney and his co-founders gave 1 years salary to those employees who had been in the business for over 2 years.

A favour! Could you #Payitforward?
I really hope that you enjoyed this episode & that it has helped you in some way!
If so, would you take 3 mins to click FOLLOW on your podcast app, as well as leave a review?
This small gift from you has a big impact on me ... and on MY business.
Thank you 🙏

Don't miss your favourite brands talk about how they grew their inspirational businesses!
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