• Brand Marketing with Greg Donnelly

  • Sep 16 2020
  • Duración: 45 m
  • Podcast

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Brand Marketing with Greg Donnelly

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  • Resumen

  • Join us on this week's episode as Max and Greg discuss the importance of placing an emphasis on brand marketing. They discuss topics like:

    • What brand marketing is [01:45]
    • Tangible vs intangible brand marketing [02:20]
    • Importance of brand for early stage companies [03:31]
    • Why you should invest in branding [04:40]
    • Importance of brand design [10:15]
    • What to consider first when branding [11:29]
    • How to evolve a single product into a brand [13:44]
    • How to research for branding [15:08]
    • Importance of market fit [16:36]
    • The right time to invest in branding [25:29]
    • Why startups should consider hiring an interim CMO or brand marketer first [30:11]
    • Benefits of freelancing [40:26]
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