Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman.

👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.

In this discussion, Stephen, Rob, and Robin provide valuable perspectives on the necessity of structured processes in brand identity design, drawing from the updated version of Alina Wheeler's renowned book. Learn how to apply lessons from top brands and how to effectively design touch points to enhance the brand experience across various media.

If you're aiming to enhance your brand identity strategies and understand the intricacies of designing with a systematic approach, this episode offers essential knowledge and expert insights. Make sure to subscribe for more deep dives into brand strategy with leading professionals in the field.

For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/

Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp.

Discover how brands grow and what marketers often overlook in their strategies.

👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

In this episode, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science, shares his valuable insights on evidence-based marketing.

We explore topics such as physical and mental availability to raise brand awareness, the role of the primitive brain in decision-making, and strategies for smaller brands to compete in busy markets.

Learn about the importance of non-targeted marketing, differentiation, and how to effectively increase your customer base while considering market penetration.

Discover the concept of category entry points and how to identify and exploit these moments for market entry.

Don't miss this opportunity to learn from an influential marketing professor who follows the science and evidence for how to grow brands.

Stay tuned for a comprehensive discussion on these critical aspects of marketing science!

For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/

In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and triggers that keep customers coming back and spending more. Learn from the author of "Hooked: How to Build Habit-Forming Products" as we explore strategies for embedding brands into customer habits, using rewards to boost engagement, and understanding that revenue is just a by-product of something much more important.

👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

Key Points:

> How brands can integrate into customer routines

> The role of rewards in maintaining customer interest

> Strategies for cutting through digital noise to reach consumers

> Assisting customers in achieving their goals with your brand

> Creating brand communications that are compelling but not overwhelming

Nir Eyal also shares insights on:

Staying focused in a world full of digital distractions

The importance of setting clear goals for better focus and productivity

Plus, get a sneak peek into what Nir Eyal has planned for 2024 and how you can stay connected with his work.

Books Mentioned:

"Hooked: How to Build Habit-Forming Products"

"Indistractable: How to Control Your Attention"

If you're interested in behavior design, habit formation, and creating products that customers can't put down, this video is a must-watch. Don't forget to like, subscribe, and hit the notification bell to stay updated with our latest content.

For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/