Are you building brand love or animosity? Whether it’s targeting the wrong people, publishing bad creative, or even oversaturating the market, there are many different ways marketing efforts can harm rather than help your brand. In episode 81 of Brand Story, Ross Martin, President and Co-Founder of Known, shares the different ways companies are wasting money and opportunity on misguided marketing practices, and how we can avoid it.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/making-marketing-better/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Chapters:

(00:00) - Intro

(01:34) - Poetry and Marketing

(04:35) - Branding AI Tools

(06:10) - Core Values of Known

(08:42) - Brand Hate vs. Brand Love

(11:41) - Growing with Hospitality

(16:26) - Finding a Brand's Belief System

(18:26) - Known Originals

(21:57) - Longform as a Meaningful Tool

(23:34) - First Civilian Space Walk

(27:47) - Netflix's First Real-Time Docu-Series

(32:36) - Applying Scientific Method to Creativity

(38:14) - Sustainable Relationships

(39:41) - Leaving a Legacy

(44:06) - Abundance Mindset

(48:00) - Fear is Rehearsing for Failure

(51:12) - Adventure Chapter

(53:15) - Advice to Younger Self

Human first, transparency, accountability, and relentless curiosity. These are the standards that define 1440 — the daily newsletter that keeps millions of Americans informed about the latest headlines, without motives. In episode 80 of Brand Story, Co-Founder & CEO of 1440, Tim Huelskamp, shares the story of how 1440 came to be, the impact taking care of your team has on your customers, and how his company is helping redefine the news landscape.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/redefining-the-news/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Chapters:

(00:33) Tim Huelskamp: CEO of 1440

(01:56) How 1440 Was Started

(02:42) How Mainstream Media is Letting Us Down

(05:45) How 1440 is Different

(07:54) Expert Writers

(09:35) Delighting the Reader

(10:59) People-First Culture at 1440

(15:01) How Tim's Background Supports His 1440 Work

(20:40) Presenting Unbiased Information: Content Curation

(25:10) Easy Access to Rabbit Holes

(26:26) What Great Brands Do

(27:13) Mindful & Ethical Ads

(31:43) Meaning Behind the 1440 Name

(32:54) What's Next?

(35:43) This Chapter in Tim's Life

(39:12) Learning the Impact of Iconic Branding

(40:47) Advice to Younger Self

When you hear the phrase “72 and sunny” you’re probably picturing blue skies, sunshine, and comfortable temperatures. That’s the feeling the ad agency, 72andSunny, grabs hold of every day. In episode 79 of Brand Story, Lauren shares stories from her time as Executive Creative Director of 72andSunny, including how her team tackled the United Airlines rebrand of 2020. She unpacks the work behind building a multichannel campaign, and how important it is to look ahead to build brands for the long term.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/creative-optimism/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Chapters:

(00:00) Intro: Lauren Smith, Executive Creative Director at 72andSunny

(01:05) Meaning Behing 72 and Sunny

(03:00) Rebranding United Airlines

(08:14) United Employees' Pariticipation

(11:26) Tying Products Back to Consumer Truths

(12:36) Multi-Media 2020 Campaign

(15:46) Other Favorite Clients

(17:35) Positive Messaging for Adobe Amidst a Pandemic

(20:38) How do you keep your team focused but energized?

(21:57) Believing In & Supporting Creatives

(24:38) Client Fit & Growing at Your Company

(26:59) Changes in Leadership Style

(30:20) Power in Committed Creative Partnership

(31:33) Weakness to Strength: Being a Hummingbird

(33:05) Current Chapter: Mothering Era

(35:09) Advice to Younger Self: Change and Grow (but not all right now)

Continuous learning is a crucial aspect of organizational improvement. Just ask Senior Instructional Designer and e-Learning Specialist at Canon, Joseph McBee. When organizations encourage employees to engage in ongoing learning and development opportunities, they can stay ahead of industry trends, adapt to changing conditions, and drive innovation. In episode 78 of Brand Story, we speak with Joseph about the similarities between learning and development and marketing, ways to make learning easier, and how to create a culture of learning in the workplace.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/a-culture-of-learning/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Chapters

(00:00) Introduction - Joseph McBee, Senior Instructional Designer

(01:18) What is Instructional Design?

(03:25) Shift in Learning Formats with Technological Changes

(05:53) The Empathy of Working in Learning & Development

(07:42) Stories as a Framework for Teaching & Marketing

(10:07) Being a Lifelong Learner

(21:56) How Can Organizations Accommodate Different Learning Styles

(23:42) Mixing Up Learning Delivery Formats

(26:48) Storytelling as a Connector of People

(28:10) The Future of Learning & Why Companies Should Value It

(33:39) The Ripple Effect of Learning

(36:26) The Call to Connect to People Through Teaching & Stories

(37:19) Joseph's Current Chapter in Life

(38:22) Advice to Younger Self

(39:17) Focusing on the Present, Not the Destination

Define your audience. Be genuine. Tell your story. As the Director of Strategy at BRC Imagination Arts, Maya Guice helps translate brand and cultural stories into transformative human experiences. In this episode, we hear from Maya about how she uses authentic storytelling techniques to bring stories to life, and the importance of including diverse perspectives at the table.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/immersive-brand-experiences

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

(00:00) Introduction - Maya Guice, Director of Strategy at BRC Imagination Arts

(02:11) Brand Experience at Johnnie Walker in Edinburgh Scotland

(09:26) Marketers: Part Creative, Part Business Minded, and Part Anthropologist

(12:10) The Socialization of Ideas - Diverse viewpoints at the table

(14:54) Don't put the dinosaur out front - The Raider's Experience

(19:18) Find little emotional moments to help clients achieve their goals

(24:14) BRC Podcast - "Masters of Storytelling"

(30:40) Know Your Audience - Don't waste time playing a game that's not yours to play

(32:36) Be Yourself in Business

(35:48) Maya's Chapter in Life - Creating Myself

Think customer service only applies to your frontline employees? Think again. In this episode of Brand Story, Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, take a deep dive into what makes up good (and bad) customer service and how it impacts brand experience.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/podcast/brand-story-breakroom-going-the-extra-mile/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

(00:00) Brand Story Breakroom Introduction

(00:31) Topic Introduction - Customer Service

(02:20) The Image of Customer Service

(05:10) Company Culture as a Part of Customer Service

(08:28) Brand Experience and Hospitality

(12:24) Providing a Different Level of Customer Service

(15:42) Front-of-House and Back-of-House Mentality

(20:45) Positive Customer Experiences - Lindsey Laughlin

(23:09) Positive Customer Experiences - Steve Gilman

(26:08) Breakroom Outro

Everyone experiences moments of self-doubt, and Lan Phan is no exception. As the founder & CEO of community of SEVEN, Lan moved to the U.S. at a young age with her family and worked in a nail salon before climbing the corporate ladder. In this episode, Lan shares the lessons she learned and the daily habits she implemented to help create a more meaningful life for herself. The episode touches on the importance of prioritizing our mental and physical well-being, and how to cultivate a positive mindset through consistent, daily habits.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/self-doubt-to-self-acceptance/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

(00:00) Lan Phan Introduction

(01:27) Lan Phan Early Life

(08:04) Getting Rid of the Self Doubt

(12:26) Taking on Fear and Adversity

(14:43) The community of SEVEN

(20:10) Figuring Out What Matters Most

(24:56) What Inspired Lan Phan’s Book - Do This Daily

(35:32) A Daily Habit

(40:36) From Self-Doubt to Self-Acceptance

(44:40) Do this Daily Takeaways

(48:54) The Chapters of Lan Phan

(50:20) Advice to Younger Self

Las Vegas has no shortage of food choices, and Philip Tzeng has them all at his fingertips. As a content creator and food marketer based in Las Vegas, Philip has gained a huge following by sharing positive restaurant reviews and building relationships within the Vegas food scene. In this episode, he’s pulling back the curtain to talk about what goes into content creation, working with restaurant brands, and the constantly changing social media landscape.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/a-food-influencers-life/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn https://www.linkedin.com/company/gravitygroupmarketing , where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Chapters:

(00:00) Introduction: Philip Tzeng, Food Influencer

(01:23) Las Vegas as a food destination

(04:11) How Phil got started as a food influencer

(05:25) Being positive on social media

(08:23) A day in the life of a food influencer - process, gear, & approach

(10:17) Growth, change, risk and reward in the world of content creation

(11:24) Phil's partnership with Mike Chen / Strictly Dumpling

(14:14) Balance, joy, & passion in content creation

(18:49) Partnerships and authenticity in content creation

(23:19) Food vs presentation

(27:38) What's next for Phil

(30:18) Advice for brands working with influencers

(31:53) Advice for anyone getting into content creation