In this episode, Paola Zaragoza Cardenales, a dual qualified New York and Puerto Rico attorney discusses the similarities and differences between intellectual property laws in Puerto Rico and the UK. We discuss:

• Intellectual Property Issues Faced By Farmers
• Importance Of Integrating IP Into Business Plans
• Legal Checks to clear names
• Collaborating with Branding Agencies On Trademark matters
• Misconception around IP

LinkedIn: Paola Gabriela Zaragoza Cardenales

Facebook: Paola G Zaragoza Cardenales

Website: Zaragoza Cardenales

Instagram: zaragoza_cardenales

Valuable Resources:⁠⁠⁠⁠⁠

Brand Tuned Newsletter⁠⁠⁠ ⁠⁠⁠⁠

Brand Tuned Training Courses

IP is much less formal in Latin America's economy according to Alberto Ramirez Bonilla, founder of BR Latin America. Tune in to explore how trademark practices differ in the South American economic landscape and why that matters.

Among other things the episode discusses:

• How business design and naming unfold across Latin America
• Branding and intellectual property in Latin America
• Copyright protection for software and guidelines for naming conventions
• Branding and naming strategies for businesses
• Importance of understanding IP law for businesses

LinkedIn: Alvaro Ramirez Bonilla

Website: BR Latin America

Valuable Resources:⁠⁠⁠⁠

⁠Brand Tuned Newsletter⁠⁠⁠ ⁠⁠⁠⁠

⁠Brand Tuned Training Courses

Joining us in this episode is an ex-Mckinsey consultant, Tom Gardner, a serial entrepreneur known for his analytical approach to branding. He draws on his experience of launching several brands across different industries, both B2B and B2C.

Tom shares his journey in branding, marked by a blend of scientific and practical approaches, emphasizing customer feedback and market testing from the very start.

In this episode, we’ll also discuss:

• Branding Experience With A Consultant
• Naming Process
• Involving Branding Agencies
• Business Funding
• Next Startup Business
• Filling The Gap In The Market
• What Brand Means
• Getting The Perspective Of The Market
• His Current Ventures
• Branding Philosophy And Strategies

LinkedIn: Tom Gardner

Book: From Manager To Executive (Coming in June)

Valuable Resources:⁠⁠⁠⁠

⁠Brand Tuned Newsletter⁠⁠⁠ ⁠⁠⁠⁠

⁠Brand Tuned Training Courses⁠⁠