Producing a branded podcast is only part of the job; promoting it effectively is the other. Minh Le is vice president at DVL Seigenthaler, a Finn Partners PR, integrated marketing, and advertising firm responsible for producing popular podcasts like Around the Barrel, the official podcast for Jack Daniel's. Minh joins us to share tips on how to promote your podcast, including creative ideas like using your own employees as a built-in first audience and why it’s important to publish your episodes on a platform that makes engaging with the content seamless for your listeners.

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> Ready to start your own branded podcast? Let us help you get started with a free consultation.

Compelling content converts current listeners into future customers. Brian Grant, assistant vice president for marketing and communications at Odyssey Behavioral Healthcare, joins us to discuss how to build engaging content that connects with an audience and draws them back to hear more. He explains how he uses different forms of content to pair with a podcast, such as transcripts or blogs to help deliver the message, and also shares how live events can continue to nurture the relationship you have with your audience.

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> Ready to start your own branded podcast? Let us help you get started with a free consultation.

Well-crafted copy brings the listener to your brand. Lucas Hendrickson, a freelance writer, former journalist, and host of the Jack Daniel’s branded podcast, Around the Barrel, joins us to explore the importance of scripting out as much of your episode as possible and offers tips on how to write creative and engaging intros and outros for your episodes.

> Transcript

> Ready to start your own branded podcast? Let us help you get started with a free consultation.