In this Episode I interview Mirja Schwartz about Community Marketing Strategy.

"if I learned one thing [...] it's easy to be cynical about advertising [..] it's possible to not just play a little role in people's life, but to make a difference and to excite them, and it is worth pursuing that"

-- Gordon Euchler, The Spikes

Welcome to Episode NO 2 of "Brands of Value" featuring Gordon Euchler and Maik Hoffman from "The Spikes".

In this episode, we talk about what excitement in the context of business is and why it matters. We also look at some examples of how companies successfully excite and draw conclusions about why you should care about excitement in your business.

If you would like to be on the Podcast please reach out on LinkedIn, feedback and tips for improvement are always welcome - I am in it for the long run!

Cheers!

Hello Value Seeker!

In this Episode Falk Ebert, a strategy and Innovation consultant and I dive into the world of business storytelling. We differentiate different types of business storytelling and deepdive into examples and best practice.

This is my first Podcast ever. More is coming.

I have 3 more episodes already recorded which will be released soon. They are about Community Marketing, Excitement and Brandbuilding.

This Podcast is Supported by "The 30 Minute University"

Find Your mentor here: https://www.linkedin.com/company/the30-min-the-university/

Join the Value Seekers Community - suggest Guests, give Feedback, and meet other Value Seekers!

https://www.linkedin.com/groups/12989554/