Episodios

  • How to change anyone’s mind

    How to change anyone’s mind
    Sep 16 2024
    Struggling to win over customers or clients? What if the key to changing minds isn’t about saying more—but doing less? If you’re a business owner, understanding the art of persuasion can make all the difference. But here’s the twist—it’s not always about giving more information. Sometimes, the secret lies in removing the roadblocks holding people...
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    41 m
  • The 60:40 Rule, but this time it’s for B2B (And it’s not 60:40)

    The 60:40 Rule, but this time it’s for B2B (And it’s not 60:40)
    Sep 9 2024
    You’ve probably heard of the 60/40 spending rule in marketing. But did you know that there’s more to it than just dumping your budget into brand building? Let’s face it: this 60/40 rule is not written in stone, and there’s a good reason why. If you’re a growing B2B brand, you’re missing out by not...
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    23 m
  • Creating Demand

    Creating Demand
    Sep 2 2024
    Did you know that smart marketing decisions during a downturn can change your business forever? During the Great Depression, Kellogg’s dominated the market with one bold move: they doubled down on their marketing budget when others were cutting back. But how can small businesses with limited budgets thrive during a recession? In this episode of...
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    25 m
  • Instabrands

    Instabrands
    Aug 26 2024
    Is your brand ready for the online-only marketplace? In this episode of the Brandwidth Podcast, Sam McEwin and Dean Millson shine the light on “InstaBrands.” The rise of these online-only brands opens doors of opportunities and profitability, but it also raises an important question: Should the branding approach for Insta Brands differ from traditional methods?...
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    51 m
  • If You Go Woke, Will You Really Go Broke?

    If You Go Woke, Will You Really Go Broke?
    Aug 19 2024
    Purpose-Driven or Perilous? Brands are increasingly under pressure to take a stand on social issues, known as purpose-driven branding. But high-profile cases like Bud Light, Target, and Gillette highlight the potential for significant financial loss when things go wrong. How, then, can brands support social causes without risking significant backlash and revenue loss and should...
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    43 m
  • The Marketing AI Episode

    The Marketing AI Episode
    Feb 22 2024
    In this episode of the Brandwidth podcast, Sam McEwin and Dean Millson discuss the topic of AI (Artificial Intelligence) and its potential impact on branding and marketing. They approach the topic with curiosity and explore how AI can be used as a creative partner and a new creative medium. They emphasise the importance of asking...
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    42 m
  • Should small brands even brand and if so, how?

    Should small brands even brand and if so, how?
    Feb 1 2024
    Sam McEwin and Dean Millson discuss the importance of branding for small businesses. They explain that branding is not just for big companies, but can also be beneficial for small brands. They outline a methodology that they use to help small businesses grow and succeed. They emphasize the importance of balancing activities that drive initial...
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    51 m
  • The Most Effective Types of Distinctive Assets

    The Most Effective Types of Distinctive Assets
    Dec 7 2023
    Sam McEwin and Dean Millson are the hosts of the Brandwidth podcast. They are marketing and branding experts who bring their knowledge and insights to the show. Summary: Sam and Dean discuss the power of visual assets in marketing and branding. They reference a chart from Ipsos that ranks different visual assets based on their...
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    39 m