Episodios

  • What is Brand Health for Small & Medium Businesses?

    What is Brand Health for Small & Medium Businesses?
    Oct 27 2025
    Think brand health tracking is just for big brands with big budgets? Think again. In this episode of The Brandwidth Podcast, Sam and Dean dive into how small and medium-sized businesses can measure and improve brand health — without expensive tools or complex metrics. Here’s what you’ll learn:• What brand health really means (and why...
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    43 m
  • Is The Medium The Message?

    Is The Medium The Message?
    Oct 13 2025
    Does where you advertise impact how your brand is perceived?Spoiler: It absolutely does. In this episode of The Brandwidth Podcast, Sam and Dean dive into the relationship between advertising medium and brand trust — unpacking how everything from Meta ads to TV spots shapes consumer perception. Here’s what they explore:• Digital vs traditional: Which mediums...
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    39 m
  • Jaguar vs Mazda: The Story of Two Rebrands

    Jaguar vs Mazda: The Story of Two Rebrands
    Sep 29 2025
    What makes a rebrand actually work, and what happens when it tries too hard? In this episode of the Brandwidth podcast, Sam and Dean break down two big auto campaigns — Jaguar’s latest rebrand and Mazda’s iconic Zoom Zoom — to explore the do’s, don’ts, and deeper strategy behind brand reinvention. Here’s what they dig...
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    37 m
  • Digital Marketing Is Dead!

    Digital Marketing Is Dead!
    Sep 8 2025
    So naturally, everyone’s asking the question:Is digital marketing dead? Spoiler: nope. Then again, people said radio, TV, and print were dead too… So, of course, digital marketing is not dead, but is today’s middle aged version of digital marketing starting to look a little flabby around the waist? Perhaps. In this week’s Brandwidth podcast, Sam...
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    33 m
  • Via Negativa Branding

    Via Negativa Branding
    Aug 25 2025
    What if the secret to better branding isn’t doing more — but doing less (and avoiding the wrong things)? In this thought-provoking episode of the Brandwidth podcast, Dean and Sam explore via negativa, a concept pulled from Nassim Taleb’s Antifragile, and how it might apply to modern brand strategy. Here’s what they dig into:• What...
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    28 m
  • WTF is Account Based Marketing?

    WTF is Account Based Marketing?
    Aug 18 2025
    SEO not cutting it for your niche B2B biz? Time to think differently. In this episode of Brandwidth, Sam and Dean unpack the power of Account-Based Marketing (ABM) — especially for complex sales and high-value customers. Here’s what’s inside:• What ABM is and why it works for B2B• A real client story where ABM made...
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    33 m
  • 11 Types of Insight

    11 Types of Insight
    Aug 11 2025
    Ever wondered what a real marketing insight is and why it matters? In this episode of Brandwidth, Sam and Dean go deep into the world of insights and how they power creativity, strategy, and brand storytelling. Here’s what’s inside:• What insights actually are (and what they’re not)• 11 different types of insights — from eureka...
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    50 m
  • Why Most Meta Ads Fail (and what to do about it)

    Why Most Meta Ads Fail (and what to do about it)
    Aug 4 2025
    Meta ads not hitting the mark? You’re not alone, this episode of Brandwidth is here to help.Join Sam and Dean as they break down what really goes into a successful Meta (Facebook/Instagram) ads campaign and what’s likely holding yours back. Here’s what they cover:• Why a “Buy Now” ad isn’t enough (and what to do...
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    42 m