Breaking Through in Cybersecurity Marketing Por arte de portada

Breaking Through in Cybersecurity Marketing

De: Cybersecurity Marketing Society | N2K Networks
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  • Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
    ©2024 Cybersecurity Marketing Society 706761
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Episodios
  • Cybersecurity Communications at Keeper Security with Anne Cutler

    Cybersecurity Communications at Keeper Security with Anne Cutler
    Jul 17 2024
    How does a TV news anchor end up in cybersecurity? Meet Anne Cutler, former journalist, anchor, ex-DHS and -CISA communications pro, and currently Director of Global Communications at Keeper Security! Anne also shares other parts of her journey, like her early days breaking news in Casper, Wyoming, followed by reporting from a bar in New Orleans, and her deeply moving stories from inside Angola prison. Today, she navigates the world of cybersecurity with the same storytelling flair. Tune in for an episode filled with human stories, showcasing the depth of empathy and dignity Anne brings to her work, and how these experiences shaped her journey into cybersecurity Episode Highlights: [02:31 - 05:40] Memorable Stories from Journalism Anne shares experiences from her journalism career, including a unique show set in a bar in New Orleans and a powerful series at Angola prison. [05:41 - 09:30] Transition to DHS & CISA Anne’s move to the Department of Homeland Security’s Science and Technology Directorate and then to CISA. [09:31 - 13:45] Role at CISA and Key Incidents Discussing major cybersecurity incidents Anne worked on, including Colonial Pipeline and the Shields Up campaign during the Russia-Ukraine conflict. [17:21 - 21:15] Joining Keeper Security Anne’s transition to the private sector and her role at Keeper Security as Director of Global Communications. [21:16 - 24:00] Building a Communications Team Anne’s efforts in building and expanding the communications team at Keeper Security, including global PR teams and internal staff. [30:01 - 33:00] Social Media and Influencer Strategies Challenges and strategies for managing organic and paid social media content, and the importance of authentic influencer partnerships. [33:01 - 36:45] Sponsorship of Williams Racing Keeper Security’s sponsorship of Williams Racing in Formula One, aligning with the company’s growth and global presence. About our guests: 👉Follow Anne on LinkedIn. 👉Learn more about Keeper Security on LinkedIn and their website. Be sure to also follow our hosts on LinkedIn: 👉Gianna Whitver 👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter. See you in the next episode!
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    44 m
  • Aligning Channel to Marketing & Sales with CMO & Channel Chief Charlene Ignacio

    Aligning Channel to Marketing & Sales with CMO & Channel Chief Charlene Ignacio
    Jul 10 2024
    Class in session! Grab your pens and papers because we have Charlene Ignacio, Channel Chief, CMO, entrepreneur, multi-industry CEO, and Founder of Fornix Marketing. Yes, the list goes on and on—she's practically a one-woman business empire. But today she is here to talk about Fornix Marketing and to share her ultimate playbook on navigating the world of channel marketing leadership. You'll learn how to master the art of communication, set thresholds for change, and hire the right people for your team. Charlene also talks about dealing with imposter syndrome and strategies to overcome it. What's even better, Charlene shares her "Win to the Fourth Power'' strategy. This episode is jam packed - tune in for tips that can help you solve your current marketing alignment problems! [03:30] - Services Provided by Fornix Marketing Fornix Marketing helps companies grow globally by making sure their products solve real problems. They focus on transforming Managed Service Providers (MSPs) into Managed Security Service Providers (MSSPs) - and helping security vendors build effective channel programs to reach these MSPs & MSSPs. Fornix Marketing also provides coaching/training for marketing teams and aspiring channel chiefs. [07:30] - Sharing Strategies and Competition Charlene’s philosophy on sharing strategies and fostering collaboration. [09:00] - Charlene’s Journey Charlene’s upbringing in Hawaii and its influence on her career. [11:00] - Overcoming Imposter Syndrome Discussion on imposter syndrome and personal barriers to success. [13:00] - Role Progression to Channel Chief Charlene’s role as a Chief Marketing Officer before becoming a Channel Chief. Talking more about the "Win to the Fourth Power" formula. [15:00] - Alignment with Organizational Goals The key to success: Aligning your goals with the CEO. Collaboration and teamwork are essential. [17:30] - Communication and Clarification Importance of over-communication and using the right tools.Ensuring there’s clarity in communication to avoid misunderstandings. [19:00] - Collaboration and Asking Better Questions The power of asking the right questions for better alignment and collaboration. [20:30] - Managing Change and Setting Thresholds Establishing a baseline and threshold for managing changes within the team and the importance of adaptability and having a clear threshold for changes. [23:30] - Hiring for Agility and Team Building Tips for hiring the right people who can adapt to change. Realigning team members to ensure they are in the right roles for success. About our guests: 👉Follow Charlene on LinkedIn. 👉Learn more about Fornix Marketing on their website and LinkedIn. Be sure to also follow our hosts on LinkedIn: 👉Gianna Whitver 👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter. See you in the next episode!
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    30 m
  • Double Trouble: Two Tims Tackle Cyber Marketing Challenges

    Double Trouble: Two Tims Tackle Cyber Marketing Challenges
    Jul 3 2024
    A pair of eyes, a pair of ears, a pair of socks—catching our drift? The best things come in pairs, and today, we have two Tims! Tim Golden, Chief Executive Officer/Founder of Compliance Scorecard & Tim Schnurr, Security Awareness Coach / VCISO at Inquisitive IT. Today’s episode is truly a cyber marketer's (and cyber partner marketer’s!) treasure chest as we talk about the difficulties of selling cybersecurity solutions through Managed Service Providers (MSPs), the misconceptions vendors face in this space, and the Tims also share insights on enablement and empowerment strategies for MSPs. [6:15 ] - Compliance Scorecard Overview Tim Golden describes Compliance Scorecard and its role in helping MSPs with risk conversations and compliance. [8:00] - Cybersecurity in Regulated Industries The impact of cyber liability insurance on compliance and cybersecurity and introducing "Cliff" - Cyber Liability Insurance Framework. [10:00] - Selling Strategies and Go-To-Market Approaches Tim Schnurr on targeting baby boomers and retirees for cybersecurity services. [12:30] - Teaching and Empowering MSPs Tim Golden talks about educating MSPs on packaging, pricing, and selling compliance services. [16:45] - Challenges and Misconceptions in the Channel Misconceptions enterprise cybersecurity vendors have when entering the MSP space. [21:00] - Effective Enablement and Empowerment Examples of successful enablement and empowerment in the channel and the importance of building community and providing hands-on support to MSPs. [25:00] - Blue Ocean Strategy and Ecosystem Building Creating an ecosystem of vendors that meet the needs of MSPs and end customers. About our guests: 👉Follow Tim Golden on LinkedIn. 👉Find Tim Schnurr on LinkedIn as well. 👉Check both Tims out on their podcast teamTimLive Be sure to also follow our hosts on LinkedIn: 👉Gianna Whitver 👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter. See you in the next episode!
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    40 m
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