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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

The marketing environment has shifted again, going into 2024…

What has worked for the last few years is NOT working nearly as well as it did before.

And if you don’t adapt to this new reality, new economy, and new marketplace…

Your marketing and your business will likely struggle.

The good news is there’s one foundational principle that will be the lynchpin of your success…

And with it, one key strategy to focus on to thrive.

It’s all revealed in today’s episode…

The #1 Marketing Strategy for 2024

Yours for bigger breakthroughs,

Roy Furr

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📕 Dan Kennedy's No B.S. Direct Marketing Book

🎁 Irresistible Offers Marketing Training from Roy Furr

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

What is Dan Kennedy’s #1 Rule of Direct Marketing Success?

…  And why is it so important?

Yesterday, I reviewed a piece of marketing that broke this rule…

And it was no wonder the business owner said it hadn’t gotten results.

Because it broke Rule #1!

When you develop a doggedness for following Rule #1 — and work it into every piece of marketing you do…

It will be easier to get results…

More leads, customers, sales, and profits!

I share the story and the lesson in today’s episode.

Dan Kennedy's #1 Rule of Direct Marketing Success

Yours for bigger breakthroughs,

Roy Furr

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

It’s time for a change…

Starting next week, Breakthrough Marketing Secrets will look very different (again).

Today’s episode is the official announcement…

An explanation of the changes…

And why they’re happening.

The Future of Breakthrough Marketing Secrets

Yours for bigger breakthroughs,

Roy Furr

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

The winds of change are blowing…

Do you feel that?

The world feels like a different place from how it felt a year ago…

And certainly very different from 10 years ago.

For today’s episode I’m reflecting on that…

And giving you a heads up about another very important announcement coming tomorrow.

The Winds of Change Are Blowing | What does the future hold?

Yours for bigger breakthroughs,

Roy Furr

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📣 Unlimited Clients System

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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There are 3 “levers” you can pull in your copywriting business and career, to take it to the next level…

Whether you’re just starting out…

Or if you’re looking for your next career and business breakthrough…

One of these levers is probably exactly what you need…

To take you from where you are now…

To where you want to go next.

What are the 3 levers?  And what’s the #1 lever YOU should pull next?

The answers are in today’s episode…

Copywriters: Pull These 3 "Levers" to Take Your Career & Business to the Next Level

Yours for bigger breakthroughs,

Roy Furr

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📣 Unlimited Clients System

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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The #1 most important thing to getting clients is…

Revealed in today’s episode.

Yeah, I’m gonna do that to you.

But don’t worry.  I won’t tease you too long, once you press play.

I’ll share the #1 thing you need, if you want lots of clients.

Why clients hire you in the first place (no matter your niche or market or offer)...

The easiest way to clients — and get them to love you…

What it all comes down to…

All of it, in today’s episode…

If you want lots of clients, you need this...

Yours for bigger breakthroughs,

Roy Furr

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

❓ Ask Roy Your Question

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When paid traffic doesn’t work, why not?

If you’re running Facebook ads, Instagram ads, Google ads (search or display), YouTube ads, or running on any other ad network…

And you can’t get conversions, can’t get ROAS, can’t get it to work like you want it to…

What’s the problem?

Do you just need better copy to increase conversions?

Or is there something else?

I got a few questions recently about subscribers’ struggles with paid advertising.

And instead of addressing them superficially, I decided to go deep, to the root of how to make paid advertising work today.

Why Facebook, Instagram, Google, & YouTube Ads are so hard

Yours for bigger breakthroughs,

Roy Furr

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⏩ High-Velocity Copywriting Course

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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I once got in a fight with a copywriter over swipe files…

I called him out on using one.

He was trying to get hired by the company I was working for at the time, as Copy Chief.

He got pissed, and ended up calling customer service and making a big stink.

There were way too many phone calls about it.

Thankfully it was all remote — so it was mostly him having a temper tantrum by email and phone.

If we’d been in person, maybe he would’ve tried to take a swing at me.

He was that upset.

That’s where I’m coming from when I say I hate swipe file copywriting.

But… I just did it — on a client project, with an A-list client.

The trick is I did it very differently.

Today, that true story and a lesson in ethical and effective use of your swipe file.

Copywriting: How to actually use a swipe file [true story]

Yours for bigger breakthroughs,

Roy Furr