If 'write a book' has been on your goals list for a little too long, then lovely lady, this episode is going to serve you SO much. I invited author, writing coach and developmental editor Steph Caswell to join me for this value packed conversation covering all things writing your book. From where and how to start, creating a consistent writing rhythm (spoiler: you can write a book in just a few minutes a day!), all the to creating your book launch and ensuring you're set up for regular sales long into the future. We also chat about the power a book can have on your business and just how to use it as a valuable not only lead generator but also sales generator.

Hello, beautiful souls! If you’ve ever dreamed of transforming your thoughts into a tangible treasure on a bookshelf, then this episode is like a literary lighthouse guiding you through the sea of nonfiction authorship.

I’m beyond thrilled to share the mic with Steph Caswell, a wizard with words who turned her teaching career into a passion for empowering writers like you. Let’s dive together into the initial steps of turning your nonfiction dreams into a published masterpiece.

Get ready to unravel the mysteries of the publishing world as we discuss the age-old debate: traditional versus self-publishing. We’ll talk about the allure of having your book grace bookstore shelves and the exciting control that self publishing offers, alongside my personal strategies for keeping your entrepreneurial spirit alight while you craft your narrative.

But the journey doesn’t end with the last period on the page. We delve into the art of launching your book, making it a reflection of your personal style. And we don’t just stop at the launch, we explore how your book can open doors to amazing connections, keeping the buzz alive well after the party’s over.

So grab your favorite beverage and let’s embark on this journey together.

In this episode, you’re going to learn:

• How to nurture your book idea and transition from a different career to writing, as Steph did from teaching to becoming an author and writing coach.

• The pros and cons of traditional publishing versus self publishing.

• How to catch a publisher’s eye and the control offered by self publishing.

• Strategies for balancing the demands of writing a book with your existing business or professional responsibilities.

• Importance of knowing your audience and having a detailed outline before starting to write a nonfiction book.

• Different approaches to launching your book based on your personal style, be introverted or extroverted.

• Concept of using your book as a networking tool.

• How to maintain enthusiasm for promoting your book long after the initial launch to ensure sustained interest and sales.

Learn more about Steph Caswell:

Website: Steph Caswell

Instagram: Steph Caswell Author

LinkedIn: Steph Caswell - Writing Coach

Podcast: Creating Happy Writers

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