Being explicit about your values in your business used to be frowned upon, but it’s vital to how you market your brand, how you build your company culture, and how you relate to your clients.

In this replay of a 2020 conversation on Racheal Cook’s Promote Yourself to CEO podcast, Racheal and India discuss infusing your values into all aspects of your business, addressing mindset challenges and fears when it comes to getting explicit, and Racheal’s own experiences with making her values known.

In this discussion:

• How marketing with your values as the starting point helps differentiate your business

• Why it’s vital to understand the ways that consumers are voting with their dollar

• Leaning on your values to guide how you show up in public

• Taking steps to articulate your values

• How leading with your values builds connection and community around your brand

Connect with Racheal Cook:

• Promote Yourself to CEO Podcast

• The CEO Collective

• Instagram: @racheal.cook

Connect with India Jackson and Flaunt Your Fire:

• Flaunt Your Fire

• LinkedIn: ​​India Jackson

• Instagram: @FlauntYourFire

Ready to dive deeper?

Get clear on what matters. From Implicit to Explicit is a framework to get clear on what matters and how it informs the way you live and lead in your workplace.

This 3-hour masterclass helps you evaluate your personal and professional values, how those intersect with your team and your clients, and how those values need to show up in your brand.

Learn more at pauseontheplay.com/explicit

Resources:

• Gingko Public Relations

• ON1E Clothing