In this episode, we discuss the summer of sports and the innovations we have seen so far aimed at enhancing the experience, maximising monetisation opportunities, and saving costs. We also discuss whether the innovations during the Euros and the Olympics will impact other sports broadcasting going forward and what we expect to be the standout developments for the Olympics 2028.

Guests

• Rory Renwick, Accedo
• James Cranfield, Cinedeck
• Frank Scheonberger, MainConcept
• George Bevir, SVG

In the latest episode of Broadcast Unscripted, we discuss AI in the media industry. As well as talking about the opportunities it presents to make processes more efficient, we also tackled some of the risks, such as how do we spot deep fakes, something that is especially relevant right now with a number of elections happening across the world. We also ask whether AI is having a negative impact on sustainability, something which has become front and center for many across the industry.

Helen Weedon, Managing Director, Radical Moves is joined by:

Jane Sung, CEO, Cinedeck
Joe Foster, Business Development, Accedo
James Hynard, Sales Manager, castLabs
Tom Dunning, CEO and Co-founder, Ad Signal

In the latest Broadcast Unscripted podcast from Radical Moves, we discuss the latest in ad trends and challenges. With the recent rise in ad-funded services, will this continue or will consumers get tired of ads? How can the industry innovate to avoid ad-fatigue and what innovative solutions are we already seeing come to market? And how is Youtube getting it so wrong when it comes to personalising ads?

Michael Lantz, CEO, Accedo
Geoff Gordon, Vice President Marketing, MainConcept
Gatis Gailis, CEO, Veset
Lelde Ardava, Sales, Veset