Episodios

  • 192. This Part-Time Copywriter is Too Busy to Have a Portfolio - Audrey's Story
    Aug 14 2024

    "It wasn't even a stepping stone; it was a springboard for my career!"

    Like most Comprehensive Copywriting Academy students, Audrey had no idea what copywriting was. She was working as an interior designer before she was sidelined by an illness that forced her to leave her job. Looking for a job with more flexibility, she discovered copywriting.

    Audrey went from feeling heartbroken leaving a job she loved, to discovering another career she loved. She was shocked at how much copywriting work was available to her and landed her first clients in her first months.

    Listen in as she shares why she gravitated to a niche, how she balances two different jobs in two different industries, and what she loves most about the CCA. Plus, she's revealing why she doesn't have a portfolio.

    Get out a pen and paper or a Google doc: Audrey is dropping some massive gems for landing work fast.

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    Mentioned on This Episode

    • Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice
    • Ep. 84: When to Break the Copywriting Niche Rule

    Related Links

    • Too Afraid to Pitch? Business Owners WANT Your Copywriting Pitches
    • The Simplest Way to Start Finding Copywriting Clients
    • Find Copywriting Clients by Networking in the Right Places
    • Land Copywriting Clients With These 35 Tips
    • The Three Steps to Career Change
    • Value-Based Pitches, English-Language Nuances, and About Pages

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    Get Free Copywriting Training here

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    27 m
  • 191. This Copywriter Books Work 3+ Months Out—Here's How She Does It - Lizzie's Story
    Jul 17 2024

    If the thought of networking sends shivers down your spine, rest assured, you’re not alone. Especially for introverts, the prospect of “putting yourself out there” can feel intimidating. But as Comprehensive Copywriting Academy student Lizzie discovered, every relationship and opportunity starts with making connections.

    Join us as we delve into Lizzie’s journey, where networking played a pivotal role in transitioning from her old job as a business analyst to a full-time, three-months-booked-out copywriting pro! Discover Lizzie’s top secrets to network building as an introvert, insights on thriving as a copywriter with ADHD and autism, and some of the incredible opportunities that have stemmed from networking for Lizzie.

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    Mentioned on this Episode

    • View Lizzie’s profile

    Related Links

    • The One Question That Makes Copywriting Networking Easy
    • Can an Introvert Be a Successful Copywriter?
    • Thriving as a Neurodivergent Copywriter – Cleo’s Story
    • How to Elevate Your Profile & Land Copywriting Clients on LinkedIn

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    Get Free Copywriting Training here

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    20 m
  • 190. Freelance Copywriting Through Divorces, Separations, and Breakups
    Jul 3 2024

    Balancing personal and professional lives is challenging enough when building a freelance business. But throw in a major life transition like divorce or a breakup, and it can feel downright daunting.

    In this episode, we’ve invited three remarkable students from the Comprehensive Copywriting Academy—Cleo, Nicole, and Dorothy—to shed light on what it’s like to navigate a breakup while freelancing. While divorce is a life event that no one hopes to face, they all show us why it doesn’t have to spell the end of your business (or your life!) and that you can come out stronger on the other side. Listen in to hear their personal stories of managing breakups alongside freelancing responsibilities, practical tips for handling work and emotions, and the importance of leaning into community.

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    Mentioned on this Episode

    • Starting a Copywriting Business with a Chronic Illness – Dorothy’s Story

    Related Links

    • Copywriting Lets This Mom Live Life on Her Own Terms
    • Building a Copywriting Business as a Mom – with Kate K, Dorothy & Jen
    • Thriving as a Neurodivergent Copywriter – Cleo’s Story

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    Get Free Copywriting Training here

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    53 m
  • 189. Before Starting a Copywriting Side Hustle, Listen to This
    Jun 26 2024

    Wondering if copywriting is something you can dip your toes into as a side hustle? Copywriting can be a fantastic (and very lucrative!) side gig that fits perfectly alongside a 9-5. But if you want to make it a fulfilling and great paying side hustle, there are some considerations to keep in mind…

    Join Nicki and Kate as they walk us through what you need to know before building a copywriting side hustle. You’ll hear expert advice around time management, finances, work boundaries, and more! Plus, get insights on how to successfully transition from a side hustle to a full-time copywriting career, just like many of our Comprehensive Copywriting Academy students!

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    Mentioned on this Episode

    • Build a Copywriting Business While Working 9 to 5 (with Grace Nelson)
    • Copywriting as a Side Hustle – Alicia’s Story
    • How to Be a Part-Time Copywriter with a Full-Time Job
    • Balancing a Copywriting Career with an Acting Career
    • Building a Copywriting Side Hustle With a Full-Time Job – Claire’s Story
    • Bridging the Gap from Quitting a Job to Full-Time Freelance

    Related Links

    • Can Copywriting Be a Side Hustle?
    • How to Be a Part-Time Copywriter from Home
    • The Secret to Sustaining Freelance Copywriting Success

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    Get Free Copywriting Training here

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    29 m
  • 188. Pivoting to Copywriting Later in Your Career - Kelly's Story
    Jun 19 2024

    Are you considering getting into copywriting but worried that you’re “too old” to pivot into a new career? Is it too late? Am I past the point where I can make a change?

    Over the years, CCA student Kelly has worn many hats: lawyer, fundraiser, freelance writer, academic program director… But the one constant has been her love of words. Kelly is living proof that when you can write great copy, you are not too old, too young, too undereducated, or too anything to learn how to become a copywriter. Listen in to Kelly’s interview to hear how her age has been an asset in building a thriving copywriting career.

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    Mentioned on this Episode

    • View Kelly’s Portfolio

    Related Links

    • The Three Steps to Career Change
    • Changing Your Career to Copywriting While at Your Existing Job
    • Best Backgrounds and Degrees for Getting Into Copywriting
    • Do You Have What It Takes to Become a Copywriter?

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    Get Free Copywriting Training here

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    30 m
  • 187. Change My Mind About Advertising! How to Be an Ethical Copywriter
    Jun 12 2024

    Are you considering a transition into copywriting but struggling to ignore the nagging voice telling you it’s “manipulative” or “unethical”? Many people associate marketing with the “icky” feeling of being sold to, thinking it’s all about pushing unwanted products onto reluctant buyers.

    But copywriting *isn’t* about sleazy tactics or tricking people into buying things they don’t need. In this episode, Nicki and Kate are challenging the misconceptions around advertising, showing how it can fulfill genuine needs and create positive, lasting relationships between businesses and customers. Listen in now to discover how you can make a meaningful impact as a copywriter!

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    Related Links

    • Reframing Your Copywriting Goals to Align with Your Values
    • Land Copywriting Clients With These 35 Tips
    • What Is Copywriting?
    • Why You Should Make Your Audience Anxious

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    Get Free Copywriting Training here

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    27 m
  • 186. Are You Stuck in an Employee Mindset?
    Jun 5 2024

    One of the most difficult psychological shifts for new business owners is going from an employee mindset to a business owner mindset. Most of your life, you’ve likely operated as a consumer: waiting for a paycheck so you can take care of your expenses. And when things get challenging in the economy, your instinct is to tighten the purse strings and focus on saving.

    But as a business owner, you have many opportunities to make investments in your business, which have the power to pay for themselves many times over. So in this episode, we’re exploring the importance of spending *strategically* in your business to drive growth. Listen in now to make sure you are thinking like the business owner that you are and want to be, instead of the consumer that you used to be.

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    Mentioned on this Episode

    • 3 Tips for Combatting Imposter Syndrome
    • Overcome Scarcity Mindset as a Copywriter
    • Face Your Freelance Finances Fears
    • Want to Earn Six Figures as a Copywriter? Get Your Finances in Order
    • Actual Freelance Copywriting Salary: Digging Into One Copywriter’s Numbers

    Related Links

    • Top Copywriting Advice from Working Copywriters
    • #1 Change That Will Double Your Copywriting Income
    • Master Your Money Mindset
    • Set Your Copywriting Business Up for Financial Success

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    Get Free Copywriting Training here

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    27 m
  • 185. Copywriting Pitching Assumptions That Will Cost Your Business
    May 29 2024

    Pitching is the only way to truly control your copywriting business’ success. But when it comes to sitting down to actually do it, our brains love to come up with all kinds of reasons *not* to hit “send”. “Oh, that company is waaay too big to pitch, they would never need my help!” or, at the other end of the spectrum, “A solopreneur? They’d never be able to afford a copywriter!”

    In this episode, Nicki and Kate remind us that when you hold back on sending out pitches, you’re actually doing a major disservice to everyone out there who needs you (companies big AND small). Listen in now to learn why these pitching assumptions that could be costing you opportunities (and money!).

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    Related Links

    • Too Afraid to Pitch? Business Owners WANT Your Copywriting Pitches
    • How NOT to Pitch Potential Copywriting Clients
    • How to Pitch Copywriting Services to Agencies
    • How to Find and Write for Solopreneurs
    • 5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting Clients

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    Get Free Copywriting Training here

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    28 m