Building Better CMOs and Marketing Leaders

De: MMA Global / LightningPod
Escúchala gratis

  • Resumen

  • Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles. Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com
    ©️ MMA Global
    Más Menos
Economía Gestión Marketing
Más Menos
activate_Holiday_promo_in_buybox_DT_T2
Episodios
  • Allyson Witherspoon, Global CMO of Nissan: Creativity is Queen

    Allyson Witherspoon, Global CMO of Nissan: Creativity is Queen
    Oct 16 2024
    Full transcript Automotive marketing is fiercely competitive, and even though she's excited about the potential of AI, Nissan's Global CMO Allyson Witherspoon says an over-reliance on technology could be dangerous. She believes the safer bet is to continue to embrace creativity and a strong brand identity, even in an era dominated by AI and data-driven tools. "If everyone is using AI and the data set is the same for everyone, then what's going to be differentiated?" she asks. Today on Building Better CMOs, Allyson talks with MMA Global CEO Greg Stuart about how she adapted her leadership style for a Japanese team, the art of impactful messaging, and the importance of flexibility in the workplace. They also explore how marketers can better communicate their value within organizations and why listening is a crucial and sometimes difficult skill to develop. Follow or subscribe to Building Better CMOs Rate & review the podcast Links: Allyson's LinkedIn Greg's LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    52 m
  • Manolo Arroyo, Global CMO of Coca-Cola: What Kind of Leader Are You?

    Manolo Arroyo, Global CMO of Coca-Cola: What Kind of Leader Are You?
    Oct 2 2024
    Full transcript Manolo Arroyo, EVP and global CMO of the Coca-Cola Company, believes there are three types of leaders: One type lacks confidence in themselves and frequently changes the strategy; another buys time for themselves by changing the team around them; and the third decides to commit to the strategy and the team and get the work done. "[They] roll up their sleeves, having the confidence that the strategy is the right one," he says. "The team fundamentally is the same. It might not be perfect, but they're willing to roll up their sleeves and build the capabilities together and go through whatever it takes to learn every day and continue to encourage and inspire the teams to go faster." Today on Building Better CMOs, Manolo talks with MMA Global CEO Greg Stuart about leveraging AI for brand innovation and the importance of personal well-being for peak performance. He shares insights on the evolving landscape of marketing measurement, and highlights Coca-Cola's enduring Olympic partnership, aligning with the brand's values and global reach. Follow or subscribe to Building Better CMOs Rate & review the podcast Links: Manolo's LinkedIn Greg's LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    1 h y 3 m
  • Andy Rebhun, Chief Experience Officer of Cava: Bring the Weather

    Andy Rebhun, Chief Experience Officer of Cava: Bring the Weather
    Jun 12 2024
    Full transcript Today on Building Better CMOs: Andy Rebhun, the chief experience officer at the fast-casual Mediterranean restaurant chain Cava, talks with MMA Global CEO Greg Stuart about the importance of consistent authenticity, how to thrive in the C-Suite, and "bringing the weather" for everyone — including Uber Eats drivers. "We welcome everyone to our table," he says. "It should never be that DoorDash or Uber Eats driver is anything different from one of our other customers. Because again, if we do a good job with a handoff, they're likely going to do a good job with the handoff to the customer." Follow or subscribe to Building Better CMOs Rate & review the podcast Links: Andy's LinkedIn Greg's LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    1 h

Lo que los oyentes dicen sobre Building Better CMOs and Marketing Leaders

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles