Welcome to another episode of Country Club Conversations. In this episode, we have the one and only Caiti Chaney, Founder of Jasper Paul PR & Marketing. Caiti has a rich background in Public Relations and the Hospitality industry. Considered one of the most influential businesswomen in St. Louis, she brings a wealth of knowledge on marketing and brand storytelling to the table.

In this episode, we discuss Jasper Paul PR’s beginnings, the essence of PR, and the importance of focusing your business on a single core element. We also explore work-life balance as a mom and entrepreneur, building great company culture, increasing community engagement in your business, leveraging social media, and much more!Tune in.

Connect With Our Host:

Raj’s Youtube

Raj’s X / Twitter

Raj’s LinkedIn

Raj’s Instagram

Raj’s Tiktok

Connect With Our Guest:

Caiti’s Linkedin

https://www.jasperpaulpr.com/

Timestamps:

00:50 - Welcome Caiti!

00:55 - Caiti’s background

02:45 - Jasper Paul PR’s beginnings

09:27 - What makes St. Louis business scene so special

12:00 - What is PR?

23:27 - Why Hyperfocusing your business is important

26:40 - How Jasper Paul survived COVID

35:55 - Building Company Culture

37:41 - Balancing being a Mom and an Entrepreneur

42:50 - How Jasper Paul brings Success to its clients

50:05 - Does everyone need PR?

53:00 - How increase community engagement

55:24 - Caiti’s advice for Business and PR success

57:25 - Wrapping Up

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