In this episode of B2B Marketing Methods, Terri welcomes Russel Treat, CEO at EnerACT Energy Services, to discuss building a software company, podcast networks as a business growth tool, and the ups and downs of entrepreneurship in the industrial sector.

Russel discusses his diverse background, from his time at Texas A&M and in the Air Force to his entrepreneurial ventures in civil engineering and software development for the oil and gas industry. He also talks about the challenges of bridging the gap between technical content and marketing copywriting.

Terri and Russel also talk about the intricacies of sales and marketing for a B2B brand with complex offerings and share insights on measuring performance, understanding the buyers journey, and fostering collaboration between technical and marketing teams. They also discuss the significance of content production for generating traction and establishing thought leadership in a competitive landscape.

To learn more about Russel's company, visit: https://eneractenergyservices.com/

To find out more about Marketing Refresh, visit: https://MarketingRefresh.com

Key Topics Discussed:

• Challenges in Content Creation and Marketing
• Sales and Marketing Strategies
• Company Operations and Sales Evolution
• Personal Passions and Influences
• Transition to Software Company and Marketing Evolution
• Brand Building and Customer Experience
• Professional Development and the Entrepreneurial Journey