In this insightful conversation, George Coudounaris, Co-Host & Founder of The B2B Playbook, and Shubhra Sinha, VP-Marketing at Denave delve into the nuances of demand generation, debunking common misconceptions and sharing practical strategies. From understanding the key differences between demand generation, lead generation, and demand capture to navigating the challenges of ABM and leveraging the power of AI, this video offers invaluable insights for B2B marketers seeking to drive growth and achieve alignment between sales and marketing. Don't miss this opportunity to learn from industry experts and discover how to build a high-impact demand generation framework.

Key takeaways:

• The critical differences between demand generation, lead generation, and demand capture.
• Why focusing solely on lead generation might be holding you back.The 5 BE's Demand Gen Framework - a simple yet powerful approach to B2B marketing success.
• How to measure ABM success beyond just leads and form fills.
• The minimum Martech stack you need to launch effective demand gen campaigns. ️
• Scalable strategies for driving action across the entire sales funnel.
• How GenAI is revolutionizing demand generation efforts.
• Plus, a fun twist: What superpower would you choose to boost your marketing?

Stop guessing, start growing!

Listen now and discover the secrets to building a demand generation framework that delivers real results.

Bonus:
Get insights into The B2B Playbook's free 10-step guide to Sales and Marketing Alignment! Unlock Demand Generation Course here -- https://theb2bplaybook.com/demand-generation-course

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