In this episode of The Growing For It Podcast, hosts Travis and Mikkel sit down with Christoffer Bak, co-founder of the innovative clothing brand Shaping New Tomorrow. Christoffer shares the incredible journey of scaling their business and emphasizes the critical role of a strong company culture in their success.

They initially faced scalability problems and had to manually handle everything. They relied on friends and family to help with packaging and sales. As they automated processes and implemented new technologies, they were able to overcome the challenges of scaling. They expanded to multiple stores in Denmark and then ventured into Germany and Sweden. The key to their success was creating a strong culture and providing an exceptional customer experience. Bak emphasizes the importance of mindset when hiring and the need to believe in oneself throughout the entrepreneurial journey.

Takeaways

• Scaling a business requires overcoming scalability problems and finding ways to automate processes.
• Building a strong culture and providing an exceptional customer experience are crucial for success.
• When hiring, prioritize mindset over experience.
• Believing in oneself is essential throughout the entrepreneurial journey.
• Creating a sticky product and asking for feedback early on are important for growth.
• Asking friends for help can be valuable in the early stages of a business.

Chapters

00:00 Introduction to Shaping New Tomorrow

02:14 Overcoming Scalability Problems and Automating Processes

05:14 Building a Strong Culture and Providing an Exceptional Customer Experience

09:01 Prioritizing Mindset When Hiring

12:06 The Importance of Believing in Oneself

29:50 Asking Friends for Help in the Early Stages

41:25 The Best Quote to Live By

44:06 Instilling Advice in a Newborn

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Travis James Mathers www.linkedin.com/in/travis-james-mathers/

Mikkel Karsgaard www.linkedin.com/in/10xmks/

Christoffer Bak www.linkedin.com/in/christoffer-bak-813134102/