It’s almost time for one of our favorite annual events: The Women|Future Conference, presented by the Stevie Awards! This year, our CEO & Founder, April White, will be hosting a panel session titled "Building a Trusted Brand: Authenticity in a Time of Public Scrutiny and Hot News Cycles." Today’s episode features an exclusive pre-event interview with April’s colleague, friend and expert panelist Catharine Montgomery. Catharine is a crisis communications expert and the CEO & founder of the Better Together agency. Tune in for a sneak peek into the conversation, including: how brands can navigate hot topics in the news, centering brand authenticity in your PR activities, navigating crisis communications in the digital era, and more.

Also in this episode, April and Laura share an Anonymous PR Horror Story from one listener who encountered a few challenges with their new manager while pitching a bylined article. As always, they deliver advice for rising PR pros to master managing up, avoid pitching pitfalls, and find success in their PR careers.

The Women|Future Conference will take place on Tuesday, July 23 and the "Building a Trusted Brand" panel session will begin at 12:00pm ET. We hope to see you there! If you're interested in attending this year's event—alongside a stellar lineup of speakers, leaders, executives, small business owners, entrepreneurs, and coaches—you can learn more about how to register on the Women|Future Conference website: https://events.zoom.us/ev/AgweWoSny3QkBvjw5Tp0zI-DovNQwX62VbBEqEf34kcXjR8l5CRJ~AkB1J1OQozhhPlfjhH3_WsNLv_PrujWr_WL0ZduLrUt_Nbw0_QJg6JGeeQ

Learn more about Catharine’s work here: https://www.linkedin.com/in/cnmontgomery/

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

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Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown