In this cheeky little podcast episode of ours, we have a good old chinwag about the pearls of wisdom Siobhan Fisher dropped on us about of what sets apart building a gaggle of followers from nurturing a proper community for those plucky small businesses.

We're having a chat about how a community is all about getting stuck in and having a proper back-and-forth, while an audience is more about sitting back and soaking it all in, using social media as an example. And blimey, do we get into a spirited debate about the need to create a cosy nook where all sorts of views can have a exchange ideas. We're also taking a trip down memory lane, sharing our own little love stories with brands – like Pippa's soft spot for Lucy & Yak.

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