Episodios

  • Take Control of Tax Season: The Tax Goddess' Gameplan w/ Shauna Wekherlien

    Take Control of Tax Season: The Tax Goddess' Gameplan w/ Shauna Wekherlien
    Nov 19 2025
    In this episode of Building the Premier Accounting Firm, Roger Knecht welcomes Shauna Wekherlien, known as the Tax Goddess, a top 1% US tax strategist, to discuss building a premier accounting firm. They explore Shana's journey from astrophysics to tax, the power of branding, writing a book for client authority, and strategies for effective tax planning versus preparation. In This Episode: 00:00 Introducing Shana The Tax Goddess 02:02 From Astrophysics to Tax Goddess 05:09 The Accidental Brand: Tax Goddess 09:52 Overlooked Tax Deductions for Businesses 15:00 Tax Preparation vs. Tax Planning 22:24 Managing Tax Audits and Offshoring 29:26 The Entrepreneurial Journey & Gratitude 39:37 Closing Thoughts and Resources Key Takeaways: Build a thriving accounting firm by focusing on quality services and proper pricing. Develop a unique brand to distinguish your business and attract ideal clients. Leverage a book as a "calling card" to establish authority and pre-qualify clients. Differentiate between tax preparation and tax planning to clearly define client expectations. Consider offshore teams to manage administrative tasks and support growth efficiently. Featured Quotes: "If your mama, your goddess gets upset, what do you do? You figure it out, right?" — Shauna Wekherlien "In today's day and age, writing a book is effectively a really long calling card." — Shauna Wekherlien "Do what makes you feel in love with life." — Shauna Wekherlien Behind the Story: Shana recounts her personal motivation for entering the tax profession after seeing her mother struggle with tax issues. This led her to challenge traditional firm structures and build her own company, Tax Goddess Business Services PC, in 2004. Her unique brand, "The Tax Goddess," emerged serendipitously during a networking event, demonstrating the power of authenticity in business. She further cemented her authority by writing "The 6% Life," a narrative-driven book designed to educate and attract clients. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Shauna, the Tax Goddess, CPA, MTax, CTC, CTP, CTS, Top 1% The 6% Life is a way for business owners and entrepreneurs to reduce their taxes to pay 6% or less every year by using the same strategies, tactics, and day-to-day financial changes that Shauna cultivated over her last 25 years in becoming a leader in the https://www.amazon.com/Life-Strategies-Successful-Entrepreneurs-Consistently/dp/0996032916 Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve. This is a webinar you don't want to miss. Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your ...
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    44 m
  • Rewind : Leveraging Our Passion In Business w/ Katie Swanson

    Rewind : Leveraging Our Passion In Business w/ Katie Swanson
    Nov 15 2025

    Join us as we revisit this conversation from 2021!

    Each of us have experiences in our lives that give us a unique perspective that we can bring to business. For some, it's our past and passion that lead us to niches that allow us to do what we enjoy and get paid doing it.

    Katie has done just that.

    Listen as Katie shares her story that combines health, sports and of course accounting.

    Katie and Roger have a great discussion that also focuses on the support and empowerment that can come for working with a coach. It's wrong to think something is broken to need a coach. As in sports, a coach is there to help make something better, to provide perspective, focus and accountability which can accelerate success.

    You don't want to miss this episode.

    Your Host: Roger Knecht, president of Universal Accounting Center

    Guest Name: Katie Swanson, CPA CVA

    Katie Swanson, CPA, CVA is the founder of Change Collaborative. She believes fitness business owners should leverage tech-driven data to build a strong financial core and financial plans that guide them in bulking up business health.

    Sponsors:

    Universal Accounting Center

    • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

    Offers:

    Katie has offered her time to speak with those interested. Take a moment to ask some questions and get some insights related to your business with this opportunity. Go HERE for a Free 15-minute call.

    Also, find out more how and what coaching is available to help you work ON your business to have the premier accounting firm in your area. Advanced Coaching is a program to help you be in business for yourself but not by yourself with Universal Accounting.

    For Additional FREE Resources for accounting professionals check out this collection HERE!

    Remember this, Accounting Success IS Universal.

    Listen to our next episode and be sure to subscribe.

    For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777
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    29 m
  • Reduce Your Tax Bill by 50% Without Changing CPAs w/ Mark Myers

    Reduce Your Tax Bill by 50% Without Changing CPAs w/ Mark Myers
    Nov 12 2025
    Welcome to another episode of Building the Premier Accounting Firm. Today, host Roger Knecht welcomes Mark Myers, a former Marine and CEO of Tax Wise Partners, to discuss his journey from managing health clubs to specializing in tax advisory. This episode delves into effective tax planning strategies, the power of B2B collaborations for accounting firms, and personal insights on entrepreneurship and work-life balance. In This Episode: 00:00 Introduction to Mark Myers 02:16 From Operator to Tax Consultant 06:39 The Value of Tax Planning 09:27 B2B Marketing for Tax Strategies 13:19 Collaboration and Pricing Model 17:46 Business Mantra & Ideal Client 21:51 Entrepreneurial Journey & Freedom 27:37 Sacrifices, Gratitude, and Legacy 33:03 Advice for Budding Entrepreneurs 37:58 Charitable Giving & Final Thoughts 46:50 Podcast Wrap-up and Resources Key Takeaways: Explore tax efficiency beyond standard preparation by understanding the 75,000 pages of tax code. Leverage B2B partnerships with RIAs, CPAs, EAs, and bookkeepers to expand service offerings without increasing bandwidth. Prioritize service quality and responsiveness to maintain strong relationships with strategic partners and their clients. Identify ideal clients for advanced tax strategies, typically those with $400,000+ in ordinary income or significant capital gains. Plan your entrepreneurial transition by securing a baseline income and managing expenses to reduce stress. Featured Quotes: "There's 75,000 pages of tax code. There's a lot of ways to reduce your taxes if you know where the coupons are." — Mark Myers "You only have so much time in a day and there's compliance work that has to be done… Where do you have time to figure out what is possible, not just what's the norm?" — Mark Myers "I always say, don't take that huge jump and say, 'I'm just gonna figure it out.' Retract as much as you can… and have some metric of income that can at least get you 80 or 90% to your number." — Mark Myers Behind the Story: Mark Myers recounts his unexpected entry into the tax world, initially drawn by the tax efficiency of insurance in estate planning. His experience as an operator, focused on revenue and margins, gave him a unique perspective on optimizing finances. This led to his specialized B2B tax advisory model, partnering with existing financial professionals to offer advanced tax strategies without competing with their core services. He reflects on the personal sacrifices and the unwavering support of his wife during the challenging early days of building his business, emphasizing the importance of planning transitions. Top 3 Highlights: Tax Strategy Specialization: Mark Myers focuses solely on tax planning, differentiating it from tax preparation to offer significant savings (average 50%) to clients. B2B Partnership Model: Instead of direct client marketing, Mark Myers collaborates with CPAs, RIAs, and bookkeepers, providing advanced tax advisory as a complementary service. Strategic Entrepreneurship: Mark Myers advises aspiring business owners to plan their transition carefully, secure a baseline income, and manage expenses to mitigate stress. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Book a Free Consultation & possible partnership - https://taxwisepartners.com/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand ...
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    49 m
  • Rewind : 5 Skills to Be Successful w/ Rob Brown

    Rewind : 5 Skills to Be Successful w/ Rob Brown
    Nov 8 2025

    Join us as we revisit this conversation from 2021!

    As accounting professionals, we each need to find the time to "sharpen the saw" to offer the quality accounting services our clients expect.

    Listen as Rob and Roger discuss each and how they apply to your business as you work to have the premier accounting firm in your area.

    This is a great conversation that is both personal and professional. Rob and Roger open up, share some insights that might surprise you as they cover some perspectives on life that really do matter. Consider it a moment to reflect and apply some life lessons in business.

    In addition to the 5 skills also listen as Rob then shares 3 things we each need to be.

    Enjoy.

    Your Host: Roger Knecht, president of Universal Accounting Center

    Guest Name: Rob Brown

    Rob Brown is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting/fintech profession. He is host of the popular Accounting Influencers podcast which interviews top accounting/fintech leaders and influencers about what makes good accountants great. After Covid hit, he chaired 24 virtual panels with leaders of global accounting networks/alliances to discuss the key issues and challenges (these are all on Youtube). He is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and his company the Business Development Academy, trains accountants to win business. He is the bestselling author of Build Your Reputation (Wiley) and his TEDx talk 'The Personal Brand of You' has been viewed 250K times on Youtube. Rob is a committed Christian, has a black belt in kickboxing, plays chess, loves orange chocolate, is allergic to grapefruit and plays four musical instruments to a decent standard.

    Sponsors:

    Universal Accounting Center

    • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

    Offers:

    Accounting Influencers podcast, that Rob hosts with Martin Bissett. You can also listen and subscribe to it on the usual iTunes, Spotify etc

    • Letting the good ones be great
    • TedTalk – The Personal Brand of You

    Be sure to also follow the Turnkey Business Plan for accounting professionals. This course is designed to give you the steps, processes and strategies you need to consider to build your business such as:

    • Marketing & Sales
    • Pricing
    • Services to offer
    • And more!

    For Additional FREE Resources for accounting professionals check out this collection HERE!

    Remember this, Accounting Success IS Universal.

    Listen to our next episode and be sure to subscribe.

    For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777
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    49 m
  • Master Tax Resolution and Give Clients Peace of Mind w/ Steven Weisberg

    Master Tax Resolution and Give Clients Peace of Mind w/ Steven Weisberg
    Nov 5 2025
    In this episode of Building the Premier Accounting Firm, host Roger Knecht and guest Steven Weisberg discuss the expanding world of tax resolution services and why accounting professionals should consider offering them. Learn about effective marketing strategies, different types of tax resolution options, and the profound emotional relief clients experience. In This Episode: 00:00 Introducing Steven Weisberg: Tax Attorney 04:21 Tax Resolution: Attorney vs. CPA/EA 07:33 The Expanding Tax Resolution Market 12:10 Effective Marketing for Resolution Services 16:11 Navigating Tax Resolution Options 20:44 Pricing Resolution Services with Flat Fees 24:04 Emotional Relief and Ramifications of Inaction 31:14 Addressing Taxpayer Annoyance and Sovereign Citizen Claims 36:09 Key Takeaways and Final Advice Key Takeaways: Explore the history of tax resolution and why it's a growing field. Understand the distinctions between tax preparation, planning, and resolution services. Learn effective marketing techniques for tax resolution, focusing on value and client benefits. Discover the benefits of collaborative relationships with other tax professionals. Gain insights into various tax resolution options like installment agreements and currently non-collectible status. Featured Quotes: "The IRS is really the largest collection agency on the planet and the most powerful." — Steven Weisberg "They'll pay you monthly because they want this issue resolved." — Steven Weisberg "The earlier that your taxpayers can get to a professional that can help them, the more leverage that they have." — Steven Weisberg Behind the Story: Steven Weisberg shares his journey from corporate bankruptcy law to tax resolution, driven by a desire to help small businesses rather than large corporations. He highlights the growing need for tax resolution services due to IRS changes and discusses the critical role tax professionals play in advocating for clients against the powerful IRS. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get in touch with Stephen on LinkedIn or visit his website taxdebtattorney.tax Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals. This is the proven process to start and build the premier accounting firm in your area. After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share. Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve. GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients. Check it out and see what you can do to be in ...
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    48 m
  • This Week on BPAF : Stephen Weisberg

    This Week on BPAF : Stephen Weisberg
    Nov 3 2025

    Join us this Wednesday for a new episode where Roger discusses tax resolution with Stephen Weisberg.
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    1 m
  • Rewind : What Is A Business Really Worth? w/ Bharat Kanodia

    Rewind : What Is A Business Really Worth? w/ Bharat Kanodia
    Nov 1 2025

    Join us as we revisit this conversation from 2021!

    As accounting professionals, we have opportunities to determine the value of our client's business but also work with them to increase it's worth. Let's consider not only why but how we can help them work ON their business.

    Listen as Bharat and Roger discuss the things that establish the value of a business but how we can better bring value to the services we offer.

    Bharat also shares two things we need to consider that impact dramatically the valuation of a company today that we should all consider. Get ready to take some great notes. This will apply to you and your clients.

    Your Host: Roger Knecht, president of Universal Accounting Center

    Guest Name: Bharat Kanodia, ASA

    Bharat Kanodia has appraised over 2000 businesses and signed off on assets worth $2.6 trillion in value. He has appraised unique assets like the Golden Gate Bridge, Atlanta Airport, Uber, Airbnb, Yahoo!, Brooklyn Bridge, Mirage Casino LV, among many others. Bharat is the Host of the YouTube channel "What's it Worth" & Founder of Veristrat, a company that helps startup founders and VCs by telling them what their companies are worth. He lives in the San Francisco Bay area with his family and enjoys sailing, golfing, skiing, and horseback riding.

    Sponsors:

    Universal Accounting Center

    • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

    Offers:

    Be sure to follow Bharat on YouTube and Subscribe to his channel:

    • See what a CPA firm is worth!
    • Also follow him on:
      • http://www.instagram.com/whatsitworthtv
      • https://twitter.com/whatsitworthtv
      • http://www.facebook.com/whatsitworthtv
      • http://www.veristrat.com

    With that you also now need to get your Business Score. After completing this online questionnaire you'll receive a detailed report outlining the 8 drivers that determine the value of your business along with an initial valuation of your company. See now what your company is worth and what you can do to increase its value.

    For Additional FREE Resources for accounting professionals check out this collection HERE!

    Remember this, Accounting Success IS Universal.

    Listen to our next episode and be sure to subscribe.

    For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777
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    49 m
  • 3 Steps to Cash Flow Control and Debt Freedom w/ Dr. Howard Polansky

    3 Steps to Cash Flow Control and Debt Freedom w/ Dr. Howard Polansky
    Oct 29 2025
    In this episode of Building the Premier Accounting Firm, Roger Knecht and Dr. Howard Polansky discuss transforming financial perspectives from traditional debt management to a dynamic cash flow optimization. This episode explores Dr. Polansky's journey from dentistry to becoming a "cash flow optimizer" and how strategic use of lines of credit can dramatically reduce debt payments and increase financial flexibility for both personal and business finances. Learn how to better manage mortgages, business loans, and other debts by understanding the "new rules of finance" and achieve financial freedom sooner. Key Takeaways: Understand the critical difference between profit and cash flow, recognizing that cash flow is essential for day-to-day operations and financial stability. Learn how to strategically use lines of credit as a primary checking account to accelerate debt payments on mortgages, car loans, and business loans, rather than relying on traditional amortized payment structures. Gain insight into transforming your financial mindset from rigid debt obligations to achieving financial flexibility and resilience, enabling better navigation through unexpected life events. Access strategies to consolidate various debts into a single, manageable line of credit, allowing for a focused approach to debt reduction and greater financial control. Discover the emotional impact of financial freedom, emphasizing how reduced debt stress can lead to improved well-being and the ability to pursue life experiences and business growth. Chapter Summary: 00:00 Introduction to Dr. Howard Polansky 01:59 A Life-Changing Event and Career Shift 06:14 The Genesis of Financial Coaching 08:58 Financial Flexibility and Resilience 11:09 Cash Flow vs. Profit 14:11 Leveraging Lines of Credit 19:23 Motivation and Business Impact 23:27 Debt Consolidation and Empowerment 26:50 Money as Currency: Removing Friction 30:19 Resilience in Unexpected Challenges 34:22 Available Lines of Credit & Conclusion 39:52 Universal Accounting Resources Featured Quotes: "If life is this fragile and I'm unhappy with the path that I'm on, burn the ships. It's over." — Howard Polansky "I don't care about profit. I care about cash flow." — Howard Polansky "I'm trying to remove the friction from people's lives." — Howard Polansky Behind the Story: Howard Polansky recounts the harrowing experience of his son's severe appendicitis, leading to multiple surgeries and a profound question from his 12-year-old: "Am I dying?" This intense period made him re-evaluate his life and career, leading him to sell his dental practice. After a year of introspection, he stumbled upon a method to optimize cash flow, transforming his own finances. This new understanding became his calling, demonstrating that financial freedom provides not just wealth, but resilience and the peace of mind to navigate life's inevitable challenges. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Take The Cash Flow Quiz - https://leakingcash.scoreapp.com/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You ...
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    44 m