Episodios

  • Unexpected Discoveries During the Book Writing Process

    Unexpected Discoveries During the Book Writing Process
    Aug 29 2024
    Welcome to the Business Book Bites podcast, where we give you a bite-sized taste of the insights and strategies from successful authors and business experts.In this episode, Karen Williams and Sheryl Andrews explore the unexpected discoveries authors often make during the book writing journey. Writing a book can lead to tremendous personal growth. The writing process forces you to dig deep, heal old wounds, find your authentic voice, and gain newfound clarity and confidence in your own expertise. Sheryl candidly talked about her own journey of writing her first book and the breakthroughs she experienced at writing retreats - learning to set boundaries, manage her time, and put her own needs first in order to write at her best. Karen highlighted how working with a book mentor or writing coach can uncover the invisible parts of what you instinctively know and do.Together, they emphasised how getting feedback during the writing process, while scary, ultimately makes you braver and helps you make a bigger impact. Writing slows things down so you can analyse, process emotions, and gain self-acceptance. Coming up soon is our Book Breakthrough event on Monday 16 September at 2pm – more information can be found at https://librotas.com/bookbreakthrough. You can check out our upcoming events at https://librotas.com/librotasevents/ or get in touch via karen@librotas.com. Key insights Writing a book requires you to commit to yourself, set boundaries, and communicate your needs to others to create the optimal conditions for writing.The book writing process helps make your invisible expertise visible. You start to recognise the value of what you know and can see it in black and white. This boosts confidence in your own wisdom and knowledge.Writing about personal experiences, even in a how-to book, can be cathartic. Book mentors and editors provide objective feedback to help you determine what to include. The writing process allows you to honour your story while gaining perspective on lessons learned. Bio – Karen Williams:Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books. Website: https://librotas.com Socials: https://www.facebook.com/librotas https://twitter.com/librotas https://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas Bio – Sheryl Andrews Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016. Website: https://stepbysteplistening.com Time stamped overview: 00:00 Struggles with work-life balance and writing commitment.04:58 Personal growth through self-discovery and feedback.07:14 Feedback from blogs shaped and improved book.11:57 Finding voice, clients' progress, and social media.14:34 Writing process helped understand, heal, and teach.19:37 Get feedback, release unnecessary parts, gain closure.20:43 Writing process-driven book leads to personal growth. Discussion questions: What unexpected personal growth or self-discovery did Sheryl experience during her writing retreat? How did this impact her ability to write her book?Why is it important for authors to learn how to set boundaries and communicate their needs to others during the writing process?How can receiving feedback while writing a book help authors gain confidence and make a deeper impact on their readers?In what ways can working with a coach or mentor help authors uncover their expertise and find their voice?How did Karen's client's writing voice evolve over the course of writing her book? What factors may contribute to an author's voice changing over time?What is the difference between writing from a "healed scar" versus an "open wound," and why is this distinction important for authors exploring personal experiences?How can the process of writing about traumatic experiences be cathartic for authors, and what strategies can they use to navigate the emotional challenges?In what ways can writing a book lead to personal growth, even for authors who are not writing memoir-style or personal stories?How can gathering evidence and deepening knowledge while writing a "how-to" book contribute to an author's...
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    25 m
  • The Unanticipated Benefits of Publishing a Book

    The Unanticipated Benefits of Publishing a Book
    Aug 22 2024
    Ever wondered about the hidden benefits and unexpected outcomes of becoming an author? In this week's episode, Karen Williams and Sheryl Andrews delve into the transformative power of writing and publishing a book. From forging new business connections and expanding your reach to the surprising boost in credibility and time management, they explore how becoming an author can transform your personal and professional life. You'll hear insightful stories about how a book can act as a tangible business card, leading to referrals and deeper trust with your audience. They'll also discuss how to handle negative reviews with resilience, and the joy of receiving positive feedback. Plus, discover how repurposing book content for marketing and training can be a game changer. If you want help with your business-building book, do get in touch or check out our upcoming events at https://librotas.com/librotasevents. Key insights Building Connections and Partnerships: Writing a book opens doors to creating valuable connections with experts and contributors, which can lead to incredible business growth and expansion. Unexpected Outcomes and Self-Discovery: The process of writing a book brings unforeseen benefits, from reaching more people to self-reflection and discovering new goals. Having your wisdom documented can guide you through tough times and even transform your business model. Tangible Marketing and Resilience: A published book isn't just a piece of content but a powerful marketing tool. It creates trust with readers, spurs conversations, and can be repurposed for various marketing efforts. Bio – Karen Williams: Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books. Website: https://librotas.com Socials: https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas Bio – Sheryl Andrews Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016. Website: https://stepbysteplistening.com Time-stamped overview: 00:00 Self-discovery and efficiency lead to unexpected opportunities.06:04 Pivoting business, creating seven-day program, providing motivation.08:27 Book helps in referrals, reaching global clients.12:59 Understanding the personal story before the process.15:04 Recognize positive feedback and radiate self-confidence.18:30 Delegate tasks, particularly in marketing and training.20:48 Unexpected benefit of giving advice to others.26:03 Understanding self, setting goals, and overcoming fears.27:49 Benefits of writing include connections and expertise. Discussion questions: What are some of the most surprising benefits Sheryl Andrews and Karen Williams discovered after publishing their books? How can writing a book create new connections and partnerships, and why is this significant for business growth?What are the unexpected outcomes and changes that writing a book might bring to a business, and how can one prepare for them?In what ways does the tangible nature of a book help in generating conversations and referrals, according to the hosts? How does receiving and managing negative reviews play a role in an author's journey, and what strategies do Sheryl and Karen suggest for resilience?What impact does sharing one's personal story in a book have on the reader-author relationship, specifically in terms of trust and confidence?How have Sheryl and Karen repurposed the content from their books for other uses such as marketing, programs, or events?Can you share examples from the episode on how publishing a book led to increased business opportunities or revenues for clients and interviewees?Why do Sheryl and Karen stress the importance of continuous marketing for a book, even years after its publication? What are some of the ways that documenting one's process in a book can aid in delegating work and improving overall business management? Keywords: Book writing benefits, business growth, expert connections, clear vision for writing, writing goals, reaching wider audience, creating connections, book conversations, book ...
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    31 m
  • Fears and Excuses – What’s Really Stopping You from Writing Your Book?

    Fears and Excuses – What’s Really Stopping You from Writing Your Book?
    Aug 15 2024
    Welcome to the Business Book Bites podcast, where we give you a bite-sized taste of the insights and strategies from successful authors and business experts. In this episode, Karen Williams and Sheryl Andrews delve into the world of writing fears and how they impact aspiring authors. This episode unpacks the trepidations that come from comparing oneself to others, the financial and time investments involved in writing, and the fear of both failure and success. Sheryl and Karen discuss the importance of understanding and embracing individual writing processes, as well as the pivotal role of feedback and validation from ideal readers. They also highlight the personal growth and business benefits that can stem from writing a book, stressing the significance of each person’s unique voice and story. If you are facing fear, here are the three questions that Sheryl posed during the conversation. What kind of fear is it? Where is it coming from? When you deal with that, then what happens? You can check out our upcoming events at https://librotas.com/librotasevents/ or get in touch via karen@librotas.com. Key insights Embrace Your Unique Voice: Your personal story and perspective hold immense value. Sheryl Andrews emphasized that every person's unique voice and story will resonate with someone out there. Validation & Feedback: Before seeking feedback, be clear about your audience. Karen Williams highlights the importance of finding a unique angle for your book and getting early validation from potential readers. Growth Through Writing: Writing a book is more than just publishing words; it's about refining your message, attracting the right business, and experiencing personal and professional growth. As Karen and Sheryl discuss, embracing fears and understanding your own writing process can lead to profound self-discovery. Bio – Karen Williams: Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books. Website: https://librotas.com Socials: https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotashttps://www.youtube.com/@librotas Bio – Sheryl Andrews Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016. Website: https://stepbysteplistening.com Time stamped overview: 00:00 Self-reflection, kindness, and trusting your process.05:05 Writing a book brings clarity and impact.07:00 Instinct, training, uniqueness in sharing personal stories.12:16 Feedback shapes work, seek it carefully.13:40 Overcoming fears and seeking constructive feedback.17:49 Embracing imperfection, growing through the writing process.21:41 Embrace writing, and overcome the fear of comparison.24:38 Refining messaging attracts the right business; overcoming fears.29:15 Fear of rejection leads to avoidance of references.31:59 Update books for changes, never perfect timing. Discussion questions: Fear and Comparison: How can the tendency to compare oneself to other authors and their accomplishments amplify the fear of writing and publishing a book? Individual Writing Process: In what ways can understanding one's unique writing process alleviate fears and contribute to a successful writing journey?Fear of Failure vs. Success: How do fears of failure and success differ in their impact on an aspiring author, and how can one address these fears effectively?Refining Business Messaging: How can the process of writing a book help an author to refine their business messaging and attract the right audience?Purpose and Outcomes: Why is it crucial for writers to clearly define the purpose of their book and consider the potential outcomes, whether they achieve success or face failure? Seeking Feedback: What are some effective strategies for seeking feedback during the book-writing process, and how can authors remain open yet discerning about the feedback they receive?Validation from Readers: How can gaining validation from potential readers before publishing enhance the credibility and reception of a book?Embracing Fears and Excuses: According to Karen Williams and Sheryl Andrews, how does ...
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    34 m
  • The Power of Personal and Professional Growth with Zana Goic Petricevic

    The Power of Personal and Professional Growth with Zana Goic Petricevic
    May 16 2024
    Welcome to the latest episode of Business Book Bites! I’m your host, Karen Williams, and in today’s conversation, I sit down with Zana Goic Petricevic, an executive leadership coach and author. We discuss her experiences in writing and publishing her first book, ‘Bold Reinvented’, and her upcoming second book. Zana shares insights into the personal growth and professional success she has experienced as a result of her book writing journey, emphasising the importance of courage, resilience, and embracing vulnerability. Join us as we explore how writing a book can be a transformative personal development journey and the impact it can have on shaping one's message and legacy. Tune in for valuable advice and practical tips for aspiring authors and entrepreneurs and discover how Zana's books are igniting conversations and sparking change worldwide. ** Get the Business Book Bites Best Bits from all our episodes in series two in one simple to consume guide. Go to www.librotas.com/bbb2 ** Highlights: ** Embrace the journey: Writing a book is a process of personal and professional growth. It's about finding the grit to keep going, even in moments of doubt, and recognising that each step forward contributes to a powerful legacy. ** ** Seek mentorship: Having a mentor to guide you through the writing process is invaluable. A mentor can provide insights into message clarity, structural integrity, marketing strategies, and overall growth. ** ** Multiply your impact: Writing a book isn't just about putting words on paper; it's about encouraging a wider conversation with readers and fellow authors. It's an act of vulnerability that opens doors to new opportunities and platforms for sharing your message. ** Bio: Zana Goic Petricevic brings to her work a blend of nearly 20 years as a corporate manager, executive leadership coach, and trainer with a great passion for writing, teaching and public speaking. She is also a game changer and believes in the transformative power of bigger, bolder conversations, which enhances her work with executives and leadership teams across the world. Through her keynote speaking and books, Zana aims to encourage conscious bold leaders who are ready to live and lead from a place of courage and boldness, so that they fully honour their own authenticity, and lead themselves and others to purposeful achievement. She is the author of ‘Bold Reinvented’, designed around her SOUL framework, and she is currently working on her second book. Website: www.boldleadership-culture.com https://www.amazon.com/dp/9534961205 Socials: https://www.linkedin.com/in/zanagoicpetricevichttps://www.instagram.com/zanagoicpetricevic Time stamped overview: 00:00 Embracing authority in the book writing journey.05:55 Embracing bold leadership, overcoming fear with courage.08:37 Marketing your book is essential for success.10:25 Success in APAC region, growth in business.14:07 Realising multiple books from one original question.17:29 Book 2 expands on leading in varied environments.21:51 Having a mentor is essential for growth.23:14 Expressing gratitude for Zana's time. Discussion questions: What challenges did Zana face in her book writing journey, particularly during the onset of the COVID-19 pandemic, and how did she overcome them? How did Zana describe the personal and professional growth that she experienced as a result of writing and publishing her first book? In what ways did Zana’s book contribute to her business growth, and how did it impact her ability to work on a global scale outside of Croatia?Discuss Zana's concept of "relationship agility" and "emotional agility" as she applies it to her leadership principles. How do these ideas influence her approach to leadership and her interactions with others in the workplace?How does Zana's analogy of "walking on the edge" relate to the experience of writing a book, taking risks in sharing one’s message, and the potential impact of that message?What are the overall central themes of Zana’s second book, and how do they compare or contrast with the themes in her first book?Zana emphasises the importance of mentorship in the book writing process. How has her mentor's guidance influenced her book writing and personal development journey? How does Zana articulate the role of vulnerability in book writing and sharing one's message? In what ways does vulnerability play a part in creating a book and engaging in meaningful conversations with readers?Zana emphasises the idea of continuously pushing forward with determination and grit in the book writing journey. How has this resilience contributed to her growth and success as an author and leader?How does Zana believe her second book will impact her future endeavours and aspirations? What are her visions for the future? Keywords: executive leadership coach, entrepreneur, game changer, keynote speaking, conscious leaders, courage, bold ...
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    24 m
  • Elevating Your Expertise & Creating An International Impact with Sarah Hamilton-Gill

    Elevating Your Expertise & Creating An International Impact with Sarah Hamilton-Gill
    May 9 2024
    Welcome to Business Book Bites! I’m your host, Karen Williams, and I’m thrilled to be having a conversation with Sarah Hamilton Gill, an accomplished entrepreneur, executive coach, HR consultant, and award-winning author. Sarah brings over 30 years of experience and numerous achievements, including being honoured with the HR Consultancy of the Year award and being a finalist for the national CIPD award. She also authored the successful book ‘Leap into HR Consulting’, which has made a significant impact since its publication in 2020. During this engaging conversation, Sarah shares the story behind her book and the challenges she faced, including navigating the impact of the pandemic. She delves into the journey of transitioning her business from face-to-face training to online events and how she carved out time to complete her book, along with the insights gained from her mentorship with me. You will gain valuable insights as Sarah discusses her book publishing journey, the reception of her book in international markets, and her plans for a second edition. She also offers practical advice on structuring book content, receiving feedback, and preparing for the release of subsequent books. ** Get the Business Book Bites Best Bits from all our episodes in series two in one simple to consume guide. Go to www.librotas.com/bbb2 ** Highlights: ** Every business owner, coach, or consultant has a book bursting to be written, and a good book can elevate your expertise in the marketplace and open up new opportunities. ** **When writing a book, seek mentorship and give yourself enough time to do it. Enjoy the process and celebrate the feeling of accomplishment when you see the end result. ** ** Consistent action is powerful and essential for achieving your goal of writing and publishing a book. Whether this is through dedicated chunks of time or regular progress, set the time aside and stick to it. ** Bio: Sarah Hamilton-Gill FCIPD embodies the essence of success and fulfilment, blending her roles as an entrepreneur, executive coach, and HR consultant seamlessly with her passions. With over 30 years of experience, she has propelled hundreds of businesses and individuals towards success, earning accolades such as the HR Consultancy of the Year award and being a finalist for the National CIPD Awards. Not just a business luminary, Sarah is also a spirited adventurer and a resident photographer in Corfu, balancing professional achievements with personal joys. Connect with her to embark on your path to success. Website: https://www.leapintoconsulting.com https://amzn.eu/d/0VdYEnT Socials: https://www.linkedin.com/in/sarahhg Time stamped overview: 00:00 Struggling with writing, but loved seeing progress.03:47 Writing a book elevates expertise and opens opportunities.07:25 Second marketplace, UK-centric book, upcoming edition to focus on a worldwide audience. 11:03 Amazon boosts bootcamp business growth.14:53 Writing success comes from finding what works.18:26 Start research early, understand ideal readership.19:53 Business owners, coaches, and consultants should write. Discussion questions: How did Sarah HG's background in entrepreneurship, coaching, and HR consulting influence her decision to write "Leap into HR Consulting"?What challenges did Sarah face when writing her book, and how did she overcome them? How did the COVID-19 pandemic impact Sarah's book writing process and business operations? In what ways did Sarah leverage her book to expand her reach internationally, particularly in Australia and the US?What insights did Sarah share about the success of her book, particularly with regard to the format (paperback vs. Kindle) and its impact on her coaching business?What prompted Sarah to consider a second edition of her book, and what adjustments does she plan to make to keep the content relevant?How has Sarah's book influenced the growth of her boot camp and the success of individuals in launching their own consultancy businesses?What strategies and preferences did Sarah discuss for her book writing process, and how have these evolved from her first experience as an author?What role has mentoring played in Sarah's book writing journey, and what advice does she offer for individuals considering writing and publishing their own book?In what ways does Sarah see her second book complementing the foundation laid down by "Leap into HR Consulting," and how does she plan to approach the writing process for the next book? Keywords: Sarah Hamilton Gill, executive coach, HR consultant, business author, HR Consulting, business pivot, book writing process, business success, book marketing, book sales, Amazon bestseller, leap into consulting, leap into hr consulting, business growth, book structure, book publishing, book mentoring
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    23 m
  • A Book Is The Best Business Card Ever with Fiona Allman Treen

    A Book Is The Best Business Card Ever with Fiona Allman Treen
    May 2 2024
    Welcome back to another episode of Business Book Bites. I'm your host, Karen Williams, and today, we dive into the world of digital mastery and book publishing with Fiona Allman-Treen. Fiona is the entrepreneurial mind behind FAT Promotions and an authority in strategic website design and online systems. In this episode, we unpack Fiona's journey authoring Website Mastery: For Business Owners Who Don’t Speak Tech. Despite an initial resistance and hurdles along the way, such as a challenging book-writing process and the intricacies of typesetting, Fiona successfully self-published her guide in March 2023. We explore her ingenious launch strategies, including effective email and social media campaigns, and how her book has managed to stay ahead of the curve, even amidst swift technological changes. Fiona and I also discuss our hands-on experiences with AI tools like ChatGPT, and how they've revolutionised tasks like generating content without replacing the human touch. Get the Business Book Bites Best Bits from all our episodes in series two in one simple to consume guide. Go to www.librotas.com/bbb2 Highlights: Overcoming Publishing Challenges: Fiona delves into the practical aspects of her journey, from overcoming the inertia of writing to mastering the typesetting of her book. Her experience can help budding authors navigate the complexities of publishing. **AI Relevance and Limitations: Our conversation extends to the intersection of technology and human creativity, discussing how AI can augment content creation, without replacing the emotional depth that only humans can provide. ** ** From Book to Booming Business: Fiona shares her exceptional journey of using her book as a powerful lead magnet, directly impacting her business to the tune of £60,000 in client income so far. ** Bio: Fiona Allman-Treen is an expert in strategic website design and online software systems to enable scalable, sustainable growth for business owners and charities globally. An established presenter and devout believer in encouraging entrepreneurship in young people, Fiona founded FAT promotions in 2001, creating effective websites and online solutions for a portfolio of international and blue-chip clients. Her book, Website Mastery: For Business Owners Who Don’t Speak Tech was published in March 2023. Website: http://www.websitemasterybook.com Socials: https://www.linkedin.com/in/fatpromotions-website-designhttps://www.linkedin.com/company/fat-promotions-ltd/https://www.facebook.com/FATpromotionshttps://twitter.com/fatpromotionshttps://www.instagram.com/fatpromotionshttps://www.youtube.com/@fatpromotions Time stamped overview: 00:00 Using past articles to inspire new work. 03:05 Repurpose existing material, create a good plan.08:27 Building trust, authenticity crucial for client relations.12:18 Leverage book content for social media alignment.15:51 Used my book to train Chat GPT.19:20 AI influenced book content creation, challenging traditional methods. 20:59 Diversifying income streams, focusing on direct clients.26:27 Struggles maintaining book launch momentum; leading by example28:05 Take time to develop new ideas. Discussion questions: What motivated Fiona Allman Treen to transition from her resistance to writing "Website Mastery for Business Owners who don't speak tech" to finally completing and publishing the book?Can you discuss how Fiona used her existing articles and knowledge about website building to create a structured plan for her book? How did Fiona's journey of tyFiona mentioned the success of her book launch through email and social media campaigns. What were her key strategies in executing those campaigns effectively?How has "Website Mastery" managed to stay relevant in the face of rapidly advancing technology, particularly with the advent of AI?In what ways did Fiona Allman Treen and Karen Williams utilize AI, such as Chat GPT, to support their work, and where do they see its limitations? Fiona's book generated a significant direct income for her business. How did she strategically use her book as a marketing tool to attract new clients? The concept of using a book as a lead magnet has been influential for Fiona. What advice does she have for authors considering a similar strategy to drive their business success? Post-launch can often lead to a crash in momentum. How did Fiona handle this phase, and what are Karen Williams' insights on keeping the momentum going? Fiona plans to explore her current book fully before starting on a new project. How important is it to focus on one book's lifecycle, and what can be the impact of rushing into the next publication too soon? Keywords: strategic website design, online software systems, FAT Promotions, Website Mastery for Business Owners, book writing, typesetting, book publishing, book launch, email campaigns, social media campaigns, AI in technology, AI content creation, Chat GPT, online ...
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    31 m
  • Cracking crowdfunding during COVID with Paul Newton

    Cracking crowdfunding during COVID with Paul Newton
    Apr 25 2024
    25 m
  • 20,000+ Book Sales: Making A Global Impact With A Book with Susan Payton

    20,000+ Book Sales: Making A Global Impact With A Book with Susan Payton
    Apr 18 2024
    In this episode of Business Book Bites, we delve into the power of stories with Susan Payton, coach, consultant and the author of the bestselling book, The Business of Stories. Writing a book wasn’t on Susan’s radar, and then a culmination of things led to its creation. First off, she wanted to move from working one to one with clients – as a done-for-you service – into running group workshops and programmes. But she couldn’t work out how to turn her service into something that would work in a group setting. So, she realised she had to get her ideas out of her head and onto paper in order to teach it. This started as an e-book for lead generation, but she realised that it had to become a paperbackpaperback. She engaged a book coach, followed their process and successfully launched it. It immediately became a bestseller and this, alongside plenty of hard work, helped Susan to support more clients, scale her business, and create a six-figure business. In our conversation, Susan delves into the profound impact of storytelling in the business world and shares invaluable insights into the process of infusing personal narratives into impactful content. She provides compelling advice on ensuring that your book maintains your unique voice, the skillful intertwining of personal stories into your book, and the art of connecting with your audience through relatable storytelling.** Want the Business Book Bites Best Bits from all our episodes in series two? Go to www.librotas.com/bbb2 ** Highlights: ** Authenticity Matters: When writing a book, don't be afraid to infuse it with your authentic voice and personal stories. Let your readers hear your voice throughout the narrative. ** ** Weave Your Story: Showcasing real-life experiences and weaving them into your book can bring your teachings to life, allowing readers to connect with the content on a deeper level. ** ** Long-Term Promotion: Writing a book is just the beginning. Continued promotion and engagement with readers are essential for long-term success. Don't stop talking about your book, as it can lead to incredible opportunities and connections. ** Bio: Susan Payton is a coach, consultant and author of The Business of Stories. Released in March 2022, Susan’s book quickly became a UK and US #1 bestseller on Amazon in several business categories, including Marketing and Sales – even knocking Stephen Bartlett (Diary of a CEO) off the top spot. It got to #1 on Amazon again when the audiobook version was released, and it was a finalist in the Business Book Awards 2023. In a noisy world, where it’s getting harder and harder to stand out from the crowd and be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. Her game changing framework helps entrepreneurs and marketers craft stories and narratives that launch businesses, build brands and create raving fans. Website: You can get a free copy of The Business of Stories at https://thebusinessofstories.com/my-book. Socials: https://www.facebook.com/susanpaytonUK/ https://www.linkedin.com/in/susanpaytonuk/ Time stamped overview: 00:00 Transitioning from one-on-one to group work.05:12 Following structure helped create a practical, helpful book.08:17 Author struggles but eventually finds clarity and satisfaction.11:14 Author achieves top book ranking through persistence.15:28 Royalty statement shows surprising global reach.18:53 Book focuses on emotional connection, actionable impact.21:15 Guidance and support improve performance, like coaching.24:15 Publisher pushback; author stands firm on voice. Discussion questions: What prompted Susan Payton to write "The Business of Stories"?What was Susan's approach to writing, publishing, and marketing the book?How did Susan promote her book successfully, and what were some of the hard work and strategies she used?What has been the level of success of Susan's book in terms of sales and reach?How does Susan use her book to align with her business and attract clients and opportunities?What significant tips or advice can Susan share for those thinking about writing, publishing, or marketing a book?How did Susan incorporate her voice and storytelling into her book to make it sound like her and create a conversational tone?Where can people get a copy of Susan's book, "The Business of Stories", and how can they connect with her on social media?What were some of the opportunities and speaking engagements Susan secured as a result of her book's success?What is the significance of weaving personal stories throughout a book, and what purpose does it serve? Keywords: book marketing, storytelling, business book, author, bestseller, entrepreneur, marketer, framework, writing process, book structure, business growth, story structure, storytelling workshop, book publishing, book ...
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    27 m