Frank Williams, of Formula 1 fame, apparently would ask this question in response to almost anything he was asked (org changes, budget requests, etc) and it's been bouncing round my head since I heard that.

This week, Will talks about making the car go faster, as well as some tactical discussions about what it's possible to test from an SEO perspective, and why and how we are working to create the best possible places to do on-site SEO.

Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.

Hosted on Acast. See acast.com/privacy for more information.

Frank Williams, of Formula 1 fame, apparently would ask this question in response to almost anything he was asked (org changes, budget requests, etc) and it's been bouncing round my head since I heard that.

This week, Will talks about making the car go faster, as well as some tactical discussions about what it's possible to test from an SEO perspective, and why and how we are working to create the best possible places to do on-site SEO.

Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.

Hosted on Acast. See acast.com/privacy for more information.

More data digging into where Google sends clicks after users perform searches, this time vis-a-vis how budget is attributed and how organic traffic fare against paid search. As always, Will brings this back to the importance of setting metrics and budgets to achieve your SEO goals.

Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.

Hosted on Acast. See acast.com/privacy for more information.

How can SEOs understand and start speaking the language of business?

1. Understand the definitions of these key business terms
2. Identify what makes a 'large amount' spend for your organization
3. Develop a dashboard that provides visibility on search's impact on revenue

Fresh off the eTail conference speaking with eCommerce and digital leaders, Will shares his thoughts on why it's so important for SEOs to understand and start speaking the language of business.

Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.

Hosted on Acast. See acast.com/privacy for more information.

Organic search is the biggest channel for new customer acquisition for most ecommerce sites, but it is frustratingly opaque and often the hardest channel to understand or improve. Are your wishes for SEO is for it to be accountable, transparent, and to drive growth? Then listen on.

Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.

Hosted on Acast. See acast.com/privacy for more information.

What does leadership really care about when it comes to SEO?

Will spends a lot of time talking to folks in leadership positions about what they really care about (as well as to the teams who report to them). Some of the themes Will explored are: SEO is confusing. We don't have SEO goals; We want to do things right but faster; We've been stung by SEO before. If any of these resonate with you, then listen to both Part 1 and 2!

This is Part 2. You should be able to find Part 1's audio in the show's library.

Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.

Hosted on Acast. See acast.com/privacy for more information.

What does leadership really care about when it comes to SEO?

Will spends a lot of time talking to folks in leadership positions about what they really care about (as well as to the teams who report to them).

This is Part 1 before Will accidentally pressed the wrong button and took himself out of the live stream. Thankfully, the YouTube and LinkedIn live streams continued, but the audio file recording was split into two parts. Hence, Part 2's audio upload follows next.

Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.

Hosted on Acast. See acast.com/privacy for more information.

There's only one thing in the news this week as it relates to Google - and that's the leak of internal engineering documentation regarding how organic search works. First reported and analysed by Rand Fishkin and Michael King, it's a treasure trove of rabbit holes (to mix my metaphors) for those of us who geek out on this stuff. But what does it change? What should we be doing differently as a result? Rand said that if you aren't changing things as a result (and didn't have omniscient knowledge of Google's inner workings already) then "you're not paying attention". I disagree. Tune in to find out why. Tune in to the full live stream recording on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.

Hosted on Acast. See acast.com/privacy for more information.