Episodios

  • 082 - The Owner vs. The Operator: Jonathan Marques' Blueprint for Building a Business That Works for You
    Sep 24 2025

    The interview with Jonathan Marques, founder of Driving Academy and JM Growth, provides a comprehensive look at his unconventional and highly successful journey as a serial entrepreneur. Starting as a college student and D1 athlete, Marques learned valuable, albeit harsh, lessons from his first venture, a restaurant business that grew to 14 locations before 13 of them failed. This experience taught him the critical difference between profit and cash flow, the importance of a strong business foundation, and the necessity of delegation without sacrificing oversight. Inspired by his hard-working but over-operational father, Marques set out to build a business that could run independently, not one that he was a slave to. He then applied these principles to the Driving Academy, creating a unique and successful model that addresses customer fears about time, money, and risk through flexible scheduling, a "pay-as-you-go" payment plan, and lifetime job placement. He emphasizes the power of social media marketing, particularly YouTube, as a search engine to build brand authority and trust by consistently providing value. The interview concludes with a discussion of his new venture, JM Growth, which aims to simplify business concepts for other entrepreneurs and help them transition from being tired operators to wealthy owners by building and leveraging solid systems.For a summary and to connect with the guest, please visit https://www.linkedin.com/company/business-decoded-podcastProduced by www.andycostafilms.com

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    44 m
  • 081 - From Construction to Shark Tank: How a Paper Clip Became a Multi-Million Dollar Business
    Sep 22 2025

    In this episode of the Business Decoded podcast, guest Rick Hopper, a serial entrepreneur and founder of Readerest, shares his remarkable life and business story. The interview traces his journey from a career in construction and a battle with drug addiction to becoming a successful inventor and appearing on Shark Tank. Hopper emphasizes that his path was not linear, marked by both personal struggle and business failures, but was ultimately defined by a strong sense of purpose, self-discipline, and faith. He explains the origin of his magnetic eyeglass holder, Readerest, and details his strategic approach to market testing and pricing before pitching his product. Hopper’s story highlights the importance of resilience, learning from past experiences, and maintaining unwavering self-belief, ultimately leading to a successful business and a platform to help others.For a summary and to connect with the guest, please visit https://www.linkedin.com/company/business-decoded-podcastProduced by www.andycostafilms.com

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    36 m
  • 080 - The FoodiFy Formula: How a College Student Revolutionized Restaurant Marketing
    Sep 15 2025

    The podcast interview with Anisha Holla, a Gen Z entrepreneur, delves into her journey of creating FoodiFy, a business that acts as a "matchmaking app" connecting local restaurants with food influencers. Holla, a University of Texas at Dallas graduate, started as a food influencer herself, observing the immense impact a single post could have on a small business's traffic and sales. Driven by the desire to provide a consistent solution for small business owners who lack the resources and knowledge for modern marketing, she founded FoodiFy. The discussion highlights the shift in advertising from traditional media to short-form, attention-grabbing content on platforms like Instagram and TikTok, which Gen Z naturally leverages. Holla's entrepreneurial path was significantly shaped by a mentor who advised her to focus on "who she wanted to be" rather than "what she wanted to be," leading to a change in her career path. She emphasizes the importance of bootstrapping, staying true to her core values of helping small businesses, and the crucial role of customer discovery and self-belief in turning an idea into a successful, profitable business, as evidenced by her company's nearly $1 million in ad revenue in its first year without external investment.For a summary and to connect with the guest, please visit https://www.linkedin.com/company/business-decoded-podcastProduced by www.andycostafilms.com

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    30 m
  • 079 - From Gen Z to CEO: A Purpose-Driven Entrepreneur's Journey
    Sep 9 2025

    The interview with Samantha Mills, a Gen Z entrepreneur, provides a fascinating look into the creation and purpose behind her company, Clover Edge Creative. Samantha, the founder and president, discusses how her background as a graphic designer and her deep-seated involvement with the Rotary Club inspired her to merge her professional skills with her passion for helping others. She highlights the specific challenges faced by non-profits and local service organizations, such as outdated branding, lack of social media presence, and limited budgets. A key theme of the conversation is the importance of purpose-driven work and the power of networking, as she shares her journey from college to entrepreneurship, emphasizing the role her connections and mentors played in her development.For a summary and to connect with the guest, please visit https://www.linkedin.com/company/business-decoded-podcastProduced by www.andycostafilms.com

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    28 m
  • 078 - The Soulful CEO: Leading with Mission, Rabbi Shaya Fox on Business, Belief, and Balance
    Sep 8 2025

    In this interview, Rabbi Shaya Fox, the CEO of the Dallas Area Torah Association (DATA), discusses his unique journey from a secular entrepreneurial background to leading a spiritual non-profit organization. He shares how his upbringing in a family with a strong entrepreneurial spirit, coupled with his willingness to seek guidance, prepared him for a leadership role he initially felt underqualified for. Rabbi Fox explains the mission of DATA, which is to inspire and help Jews in the Dallas area deepen their connection to their faith through various programs and a non-judgmental approach. He emphasizes the importance of spiritual health alongside physical and mental well-being. The conversation also touches on the challenges of leading a legacy organization, balancing respect for founders with the need for change, and the personal sacrifices he made for a career path driven by mission and purpose rather than financial gain.For a summary and to connect with the guest, please visit https://www.linkedin.com/company/business-decoded-podcastProduced by www.andycostafilms.com

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    35 m
  • 077 - Planting a New Purpose: Farming Revelation The Business of Agritourism and Local Food
    Sep 1 2025

    The interview with Jeff Bednar, the founder of Profound Foods, offers an insightful look into his pivot from a career in real estate and car washes to sustainable farming. His journey was sparked by a personal health scare and a desire to build a business that was "additive" to the community, rather than "extractive". Jeff discusses the substantial challenges of launching a local farm, including the high startup costs for land and equipment, and the constant threat of unpredictable weather and pests. He explains how diversifying crops was key to mitigating risks and how agritourism, such as hosting farm-to-table dinners and tours, became a more profitable revenue stream than farming alone. The conversation also highlights the critical role of a previously secured grant and business infrastructure, which allowed his company to make a successful pivot to a direct-to-consumer home delivery model during the COVID-19 pandemic. Jeff’s story underscores the importance of an entrepreneurial mindset, resilience, and adaptability in overcoming business challenges.For a summary and to connect with the guest, please visit https://www.linkedin.com/company/business-decoded-podcastProduced by www.andycostafilms.com

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    34 m
  • 076 - North Texas: A Hub of Opportunity and Growth | The Dallas Business Journal's Digital Evolution
    Aug 25 2025

    This podcast interview with Ollie Chandhok, President and Publisher of the Dallas Business Journal, covers the journal's role in the North Texas business community, its evolution beyond print, the region's dynamic economic landscape, and career advice. Chandhok emphasizes the Dallas Business Journal's commitment to informing and connecting business leaders through various platforms, including digital content and events. He highlights the robust and diverse industries in North Texas, particularly the booming financial services and aerospace sectors. The discussion also delves into the importance of community engagement for business professionals and the value of authentic leadership.For a summary and to connect with the guest, please visit https://www.linkedin.com/company/business-decoded-podcastProduced by www.andycostafilms.com

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    30 m
  • 075 - The Dallas World Cup Playbook: How Texas Sports Became a Billion-Dollar Industry
    Aug 18 2025

    In this episode of the Business Decoded podcast, Ronnie Spellman interviews Monica Paul, the Executive Director for the Dallas Sports Commission. The discussion centers on the business side of sports, moving beyond the spectator experience to explore the economic impact and collaborative efforts required to host major events like the World Cup. Monica shares her personal journey from a collegiate athlete to a leader in sports management, highlighting the evolution of the sports industry and the diverse career paths available. She emphasizes the significant economic benefits that sporting events, from youth tournaments to professional championships, bring to a region. The interview also sheds light on the unique collaborative ecosystem in Dallas and the importance of investing in sports technology and youth sports development.For a summary and to connect with the guest, please visit https://www.linkedin.com/company/business-decoded-podcastProduced by www.andycostafilms.com

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    35 m