• Business Development: Push People Away To Embrace Your Target Market, With David Konigsberg

  • Aug 20 2024
  • Duración: 55 m
  • Podcast

Business Development: Push People Away To Embrace Your Target Market, With David Konigsberg

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  • Do you know the secret to effective Business Development? It has to do with pushing people...🖐🏻 Ok, ok, I do not literally mean to push people. Rather, push them away with your messaging. 💬 Not everyone is your customer. Trying to please everyone dilutes your brand. 🌊 In this conversation, Yaacov Steinberg and David Konigsberg discuss the importance of pushing people away in business development and marketing. We will be discussing: Why should you be pushing people away? How can you push people away? How do you stand out in your market? How do you make your marketing last longer and be more effective? What does it look like when you turn your marketing into an offer that will push people away? And so much more! Summary In this conversation, Yaacov Steinberg and David Konigsberg discuss the importance of pushing people away in business development and marketing. They emphasize the need to know your value, target market, and strengths in order to attract the right customers and stand out in the market. They explain that pushing people away is not about rejecting potential customers, but rather about focusing on the most effective way to stand out and serve a specific niche. They also discuss the process of identifying your target market, understanding their needs and desires, and crafting a clear and coherent message that resonates with them. The key takeaway is that businesses should focus on creating a strong brand identity and understanding their target audience in order to drive long-lasting and effective marketing efforts. About David Konigsberg: Founder of Brandhero and CEO of Optimal Targeting Agency - David is a marketing strategist and Fractional CMO guiding people in marketing and sales identity and planning for over 20 years! Takeaways Pushing people away is about focusing on the most effective way to stand out and serve a specific niche.Knowing your value, target market, and strengths is crucial for attracting the right customers.Crafting a clear and coherent message that resonates with your target market is essential for effective marketing.Understanding the emotional needs and desires of your target market is key to successful branding. A clear understanding of your brand is essential for effective marketing and business development.Market research helps businesses gain insights and tailor their marketing strategies to their target audience. So tune in, and let's get started! Chapters 00:00 Introduction and Background 02:48 Pushing People Away: The Most Effective Way to Stand Out 08:32 Knowing Your Value and Target Market 11:47 Crafting a Clear and Coherent Message 19:21 Understanding the Emotional Needs of Your Target Market 31:48 The Importance of Emotional Connection in Branding 35:15 Delivering Value and Authenticity in Marketing 40:00 Creating Effective Offers and Presentations 44:37 The Role of Market Research in Marketing 49:07 Strategic Partnerships for Business Growth 54:14 Offer: Free 30-Minute Consultation Learn More If you want to hear more about how David Konigsberg can help you, you can reach out to him via ⁠⁠⁠LinkedIn⁠⁠⁠ You can also grab the free 30-minute consultation he offered by emailing him at david@optimaltargeting.com. If you want to hear more about how you can take your sales game to the next level ...Want to talk about what was discussed on this episode (or anything else really ) Book a Free 30-minute strategy session: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Are We Meant For Each Other?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yaacov Steinberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠yaacov@yaacovsteinberg.com⁠⁠⁠⁠⁠
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