The Olympics have always been a stage for showcasing human excellence in sports. But this year, technology and artificial intelligence play a pivotal role in enhancing the experience for everyone involved.

By integrating AI into various aspects of the Olympics, the event hopes to become more efficient, engaging, and inclusive.

In this episode of the Business Extra podcast, host Cody Combs is joined by Sarah Vickers, head of Intel’s Olympic and Paralympic Programmes for Paris 2024 to look at how Intel is introducing groundbreaking AI innovations designed to revolutionise how fans, organisers, athletes and viewers interact with the Games.

Last week more than 8.5 million computers stopped working. The post-industrial and very much digital world in which we live, much of it anyway, came to a halt as well.

Airlines couldn’t check in travellers. Hospitals had to find new ways to help patients, and restaurants resorted to pen and paper to take reservations.

Cyber security company CrowdStrike inadvertently caused the chaos with a faulty update to its Falcon Sensor software. That software is supposed to detect cyber attacks, and prevent this sort of cataclysmic problem.

The issue was fixed, mainly within 24 hours, but its residual effects, plus the millions in economic losses, has led many to think about what action is needed to prevent another IT meltdown.

In this episode of Business Extra, host Cody Combs speaks to Igor Bershadsky, an expert in computer networking and cybersecurity, and co-founder of Dubai based Phron AI, to discuss the tech outage that crashed global systems.

Amid the war in Gaza, some communities, especially Arab ones, have decided to support the Palestinian cause by boycotting certain international brands.

To fill the void, new business endeavours have taken hold, such as local Arab brands. Palestine Cola was born out of a desire to provide a meaningful alternative to global giants such as Coca-Cola and Pepsi. Three brothers from Malmo, Sweden, along with Mohamed Kiswani, saw an opportunity to create a brand that resonated with their heritage and supported a greater cause.

Since its launch, Palestine Cola, marked by distinctive symbols of Palestinian culture and identity, has garnered immense support from consumers who are eager to embrace a product that aligns with their values.

In this episode of Business Extra, host Cody Combs is joined by co-founder of Palestine Cola, Mohamed Kiswani, to talk about the inspiration behind the new brand, launching obstacles, market reaction and expansion plans.

There is more to sport than wins and losses, the sports business comprises many factors, including the athletes, their training methods, their agents, franchises, media coverage and the team owners as well.

So what’s the future of sports media coverage, the business of athletics, and what does the future hold for the fans for whom sport is so important?

In this episode of Business Extra, host Cody Combs is joined by Adam White, founder and chief executive of Front Office Sports to discuss this evolving landscape of sport, media and business.

In 2021 Front Office Sports was named as one of Fast Company’s most innovative groups. It also earned the title of AdWeek’s Hottest in Sports in 2022 and 2024, among other accolades.

Founded in California in 2002, LinkedIn’s growth has been at a methodical pace. Slowly but surely, the CV-based, aspirational job platform gained momentum and now has more than one billion members around the world.

Its journey started from simply a place to look for jobs and post CVs, to become a knowledge bank where people can learn, write articles, take classes and even play games to keep the mind sharp.

In this episode of the social media edition of the Business Extra podcast, host Cody Combs is joined by Najat Abdelhadi, head of communications and growth markets at LinkedIn, and Lynn Chouman, managing editor at LinkedIn News, to look at how the platform went from being a work-based social networking app to one of the major players in social media.

In the rapidly evolving world of social media, many new, innovative platforms are still trying to challenge the dominance of industry giants by promising better experience and – in some cases – better monetisation tools.

In this episode of Business Extra’s series looking at social media platforms, host Cody Combs is joined by Dave Catudal, founder of Lyvely, a UAE-based social media app that aims to revolutionise both user engagement and monetisation.

They discuss the potential for new social media platforms in a market saturated with established players, exploring how Lyvely aims to carve out its niche through prioritising user empowerment over traditional algorithm-driven content curation.

At a pivotal time when social media platforms are undergoing significant shifts, Business Extra host Cody Combs sat down with influential businessman Gary Vaynerchuk – known to millions as Gary Vee – who is chairman of communications company VaynerX and chief executive of its subsidiary VaynerMedia.

Starting out as a wine critic, Mr Vaynerchuk leveraged his knack for content creation and a deep understanding of social media to build a powerful personal brand with more than 44 million followers across his channels.

He joins this special social media-focused edition of Business Extra to discuss TikTok and the future of social media in general, sharing some unique approaches to engaging with audience.

Mr Vaynerchuk also discusses his new book, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World, which provides readers with strategies to navigate the changes in the ever-evolving social media landscape.

You can listen to all previous episodes of Business Extra on Apple Podcasts, Spotify and all major podcasting platforms, or watch the full interviews on The National's YouTube channel.