Today, we're joined by the incredible Jennifer Sutton, a three-time founder and four-time mom, who’s been shaping healthier, sustainable brands for years. Jennifer's journey from founding Bright Marketing, a multi-year, billion-dollar agency, to creating Orange WIP, a media company dedicated to supporting founders, is nothing short of inspiring. Join us as Jennifer demystifies the often-confusing worlds of branding, marketing, and advertising. With her vast experience and keen insights, she breaks down why understanding consumer behavior is the key to successful marketing. Whether you're an entrepreneur looking to refine your brand or a business owner aiming to amplify your message, Jennifer’s expertise will guide you through the essential steps to elevate your business strategy. Get ready to take notes—this episode is a treasure trove of actionable advice!

Key Points:

Meet Jennifer Sutton

[00:27] - Get to know this powerhouse founder and marketing expert.

Consumer Behavior's Importance

[01:14] - Why understanding consumer behavior is the cornerstone of effective marketing.

Defining the Differences

[01:36] - Branding vs. Marketing vs. Advertising: Clear up the confusion and learn their distinct roles.

The Heart of Branding

[03:07] - Discovering and addressing your audience’s pain points.

Crafting Your Marketing Framework

[05:17] - Ensuring your brand message is consistent and compelling.

Strategic Advertising

[06:50] - How to prioritize and place your message for maximum impact.

Smart Marketing Spending

[08:34] - Balancing budget, expectations, and results.

Synergy in Strategy

[09:56] - Working backward from your goals to create a cohesive strategy.

Connect with Jennifer

[10:25] - Learn how to dive deeper into her insights and expertise through Bright Marketing and Hello Chaos.

Quotable Moments:

[02:15] - "Branding is really figuring out what your message is, your positioning, and making sure it is meaningful, relevant, and unique." - Jennifer Sutton

[07:11] - "Advertising becomes really easy because you've done all the hard work to determine where you need to be found, seen, and heard." - Jennifer Sutton

Links Mentioned:

• Bright Media: https://www.gobrightnow.com
• Hello Chaos Podcast:https://www.hellochaos.com
• Jennifer Sutton on LinkedIn: https://www.linkedin.com/in/jenniferjsutton
• https://www.beefymarketing.com
• https://trustyourwingman.com

Thank you for tuning into this episode of the Business Growth Hacks Podcast! If Jennifer’s insights left you inspired and hungry for more, don’t forget to subscribe, rate, and review us wherever you listen to podcasts. For daily marketing tips, follow Beefy Marketing on Facebook, Instagram, and YouTube at Beefy Marketing. Until next time, keep hustling and growing your business!

Today's episode is all about tackling a common challenge many leaders face: stage fright. We know it's super scary, but we're here to explore how you can use podcasts as a training ground to overcome this fear and become a motivating CEO. Stick around and learn how podcasts can help you build confidence and captivate any audience.

In this episode, we dive into why stage fright affects so many people, including seasoned CEOs. We discuss how podcasting offers a low-pressure environment to practice public speaking, build your personal brand, and develop essential communication skills. We also share practical steps to get started with podcasting and highlight inspiring real-life examples of leaders who have overcome their fear of public speaking through podcasts.

Key Points:

- [0:00] - Introduction to the episode and the importance of overcoming stage fright.

- [1:03] - Why stage fright is a common issue, even for CEOs.

- [2:11] - Using podcasts as a training ground to build confidence.

- [2:30] - Key steps to get started with podcasting, from choosing a topic to recording regularly.

- [3:46] - The benefits of podcasting for building communication skills and self-assurance.

- [4:27] - Encouragement to start small, even as a guest on other podcasts.

- [5:02] - Real-life examples of leaders who have used podcasts to hone their speaking skills.

- [5:26] - Practical tips for starting your podcast journey, including equipment and recording environment.

- [7:32] - The importance of authenticity and connection in podcasting.

- [8:11] - Closing remarks and a reminder to have fun with podcasting.

Links Mentioned:

• https://trustyourwingman.com
• https://www.beefymarketing.com
• Free Audio Software: https://www.audacityteam.org/
• https://www.adobe.com/products/audition.html
• https://www.apple.com/mac/garageband

Thank you for tuning into today's episode of Business Growth Hacks. If you found this episode helpful, don't forget to subscribe and leave us a review. We'd love to hear about your podcasting journey and how it's helping you overcome stage fright. Drop us a line athttps://www.businessgrowthhacks.com. Until next time, keep podcasting and growing your confidence!

Be sure to follow Beefy Marketing on Facebook, Instagram, and YouTube for more marketing tips and tricks. Visit our website to take your business to the next level.

Todays episode features Katie Smith, a dynamic marketing force and the queen of the customer journey. Katie's unique blend of adventure and marketing prowess has redefined B2B marketing, and she’s here to share her insights on navigating the complex world of customer journeys. We'll explore the critical phases of the customer journey map, explore the psychology behind consumer decisions, and discuss the importance of data in crafting effective marketing strategies. Don't miss out on this engaging conversation that promises to transform how you approach your customer interactions.

Key Points:

[00:00] - Introduction to Katie Smith, the Queen of the Customer Journey

[01:06] - Understanding the basics of the customer journey map

[03:19] - The psychology behind the customer journey and decision-making

[04:13] - Identifying the crucial phases in an effective customer journey

[05:48] - The importance of the awareness and delight stages

[07:14] - Keeping customer journey processes simple and data-driven

[08:49] - Insights from sales and customer experience teams

[09:26] - Adapting to customer behaviors and meeting their needs

Links Mentioned:

• Follow the Wild Path: http://www.followthewildpath.com
• http://www.businessgrowthhacks.com
• http://www.beefymarketing.com
• https://www.facebook.com/BeefyMarketing
• https://www.instagram.com/beefymarketing
• https://www.youtube.com/c/BeefyMarketing

Thank you for tuning into this episode of the Business Growth Hacks Podcast! If you found today's discussion helpful, make sure to rate, follow, share, and review our podcast. Until next time, keep growing your business!

In today's episode, we have the privilege of chatting with Michael Levin, a New York Times bestselling author who has been involved in over 1,000 books as a writer, ghostwriter, editor, or consultant. Michael shares his incredible journey in the world of ghostwriting, offering invaluable insights into thought leadership and the creative process behind writing for different voices and audiences. Whether you're an aspiring author or a business leader looking to establish yourself as a thought leader, this episode is packed with wisdom and practical advice. He also shares his approach to guiding clients towards the most successful outcomes and the essential questions to ask when choosing a ghostwriter. Plus, Michael drops a game-changing business growth hack that could significantly boost your revenue.

Key Points:

[0:21] - Introduction to today's sponsor, Wingman, and overview of the episode.

[0:39] - Meet Michael Levin, our esteemed guest, and a brief introduction to his prolific career.

[1:32] - Michael discusses the unique skills required for ghostwriting and how he developed his craft.

[2:51] - The importance of planning a book and understanding the audience's needs.

[3:55] - Michael shares a story about guiding a client towards a more effective book idea.

[5:37] - The significance of challenging clients to ensure their book achieves their goals.

[7:26] - Questions to ask potential ghostwriters to find the right fit for your project.

[9:28] - Insights into the pitfalls of generalist ghostwriters and the importance of specialization.

[9:43] - Michael's business growth hack: Double your fees to reflect your true value.

[10:42] - Closing remarks and where to find more marketing tips and resources.

Links Mentioned:

• Michael Levin: https://www.michaellevinwrites.com/
• Wingman: https://trustyourwingman.com
• Beefy Marketing: https://www.beefymarketing.com

Thank you for tuning in to another insightful episode of Business Growth Hacks. If you enjoyed the conversation, please rate, follow, share, and review our podcast. Stay connected and never miss an episode by subscribing wherever you get your podcasts. For more tips and strategies to elevate your business, follow us on social media and visit our website. Until next time, keep growing!

In this episode, explore a topic that's crucial for every business: planning for disasters. Whether it's a hurricane, a fire, or any unexpected event, being prepared can make or break your business. We discuss why having a robust disaster plan is essential, the steps to create one, and how to ensure your business can weather any storm. Stay tuned for real-life examples and practical tips that will help you safeguard your operations, protect your employees, and maintain business continuity.

Key Points:

- [00:23] - Introduction to the importance of disaster planning.

- [00:47] - Real-world impacts of disasters and the necessity of having a plan.

- [01:09] - Key reasons why a disaster plan is critical for business continuity.

- [02:00] - Step-by-step guide to conducting a risk assessment and developing a response plan.

- [02:31] - Real-life example of disaster preparedness: Unplugging office equipment and managing perishables.

- [03:07] - Importance of creating an emergency contact list and evacuation plan.

- [03:44] - Ensuring proper insurance coverage and regularly updating policies.

- [04:19] - Training employees through regular drills and maintaining clear communication.

- [05:00] - Setting up remote workplaces to keep the business running during a disaster.

- [05:46] - Real-life examples: Lessons from Hurricane Katrina and the COVID-19 pandemic.

- [06:31] - Importance of community partnerships and leveraging local resources.

- [07:38] - Final tips: Regularly review and update your disaster plan, involve employees, and engage with the community.

Links Mentioned:

• http://www.businessgrowthhacks.com
• http://www.beefymarketing.com
• https://www.facebook.com/BeefyMarketing
• https://www.instagram.com/beefymarketing
• https://www.youtube.com/c/BeefyMarketing

Thanks for tuning in to this episode of Business Growth Hacks. If you found this episode helpful, don't forget to subscribe and leave us a review! We'd love to hear how you're preparing your business for disaster. If you have any questions or topics you'd like us to cover, drop us a line at http://www.businessgrowthhacks.com. Until next time, stay safe and stay prepared.

Welcome back to another episode of the Business Growth Hacks Podcast! In this episode, we plunge into the ever-evolving world of accounting with our guest, Dave Hartley, a CPA who is at the forefront of innovation in his field. Dave shares his insights on the impact of AI on the CPA profession, discussing the ethical and business implications of this technology shift. He explores whether AI will lead to fewer billable hours and how CPAs can adapt their billing models to reflect value rather than time spent.

Dave also highlights specific ways AI is transforming tasks within CPA firms, from document summarization to complex tax research, allowing professionals to focus more on analysis and less on mundane tasks. This conversation is packed with thought-provoking questions and practical advice for small business owners and professionals looking to leverage AI in their operations.

Key Points:

[00:00] - Introduction to Dave Hartley and his background.

[01:11] - Exploring the ethical implications of AI on billable hours.

[02:17] - The traditional CPA billing model and its potential shift.

[03:43] - The impact of AI on CPA firms and billing practices.

[05:29] - Specific AI applications in document summarization and tax research.

[07:25] - The importance of embracing AI in business.

[09:16] - Balancing AI efficiency with human creativity and expertise.

[10:41] - How to connect with Dave Hartley and his work.

Links Mentioned:

- Connect with Dave Hartley on LinkedIn: https://www.linkedin.com/in/davehartley

- Anders CPAs and Advisors: https://www.anderscpa.com

- Check out Dave's podcast, "But Who's Counting": https://www.anderscpa.com/podcast

Thank you for tuning in to another insightful episode of the Business Growth Hacks Podcast. If you enjoyed this episode, please rate, follow, share, and review our podcast. Don't forget to subscribe so you never miss an episode. For more marketing tips and tricks, follow Beefy Marketing on Facebook, Instagram, and YouTube, and visit our website at https://www.beefymarketing.com.

In today's episode, we're having a conversation that's not getting the attention it deserves—brand advocacy. We all know the power of social media in extending the lifespan of ad campaigns, but have you ever thought about leveraging your own circle of influence to create raving fans? We're breaking down what brand advocacy really means and sharing actionable strategies to harness this powerful tool to grow your business and brand. We'll also discuss the startling statistics about consumer behavior and the importance of investing in a structured referral program.

Key Points:

- [0:22] – Introduction to brand advocacy and its significance in social media and advertising.

- [1:05] – Surprising stats: 84% of consumers trust recommendations from friends and family over formal ads.

- [2:16] – The gap in most companies' referral programs and why a $50 gift card isn't enough.

- [3:40] – Our own journey in creating an effective referral package with customized swag and resources.

- [5:13] – Developing a partner resources website for streamlined advocacy efforts.

- [7:31] – The undeniable power of word-of-mouth marketing and its impact on customer acquisition costs.

- [9:13] – Encouraging a budget for advocacy in your overall marketing strategy.

- [10:00] – Easy Advocacy by Agora Pulse: A tool to simplify crafting and sharing social media messages.

Links Mentioned:

- Easy Advocacy by Agora Pulse: https://www.easy-advocacy.com

- Beefy Marketing: https://www.beefymarketing.com

Thanks for tuning in to this episode of Business Growth Hacks! If you found value in today's discussion, please subscribe, rate, and review our podcast. Follow Beefy Marketing on Facebook, Instagram, and YouTube for more marketing tips and tricks. Let's take your business to the next level together!

In this episode of the Business Growth Hacks podcast, we sit down with Andy, a renowned leadership coach who is dedicated to helping entrepreneurs and executives reach their full potential. We dive into Andy's fascinating journey from stage actor and theater producer to becoming a transformative leadership coach. Andy shares his insights on the differences between therapy and coaching, how his corporate and entrepreneurial experiences shaped his coaching style, and the impact of effective leadership on business growth. We also discuss the benefits of embracing a nomadic lifestyle and how travel can inspire and educate.

Tune in for an engaging conversation that explores the art of leadership, the value of coaching, and practical tips for fostering a positive company culture.

Key Points:

- [00:00] - Introduction to Andy, a leadership coach for entrepreneurs and executives.

- [00:25] - Andy’s approach to leadership and fostering growth in businesses.

- [00:47] - Discussing the nomadic lifestyle and its benefits.

- [02:07] - Andy's transition from theater producer to leadership coach.

- [03:56] - The challenges and rewards of leading within a corporate structure.

- [05:14] - The importance of understanding and improving company culture.

- [06:14] - Distinguishing between therapy and coaching and their respective roles.

- [09:12] - How to support Andy and access his resources.

- [10:31] - Closing remarks and a reminder to leave feedback and reviews.

Links Mentioned:

• Visit Andy’s website: https://scalingminds.com/bghacks
• Andy on LinkedIn: https://www.linkedin.com/in/andy-hite/
• Beefy Marketing: https://www.beefymarketing.com

If you enjoyed this episode, please share it with a friend and leave us a review! Your feedback helps us improve and ensure we deliver the content you love. Let us know what topics or guests you’d like to hear from next. Follow us on Facebook, Instagram, and YouTube at BP Marketing for more tips and tricks to grow your business. Thanks for listening!