Today’s guest is one of the most extraordinary endurance adventurers alive: Sean Conway.

If you’ve ever questioned what the limits of human endurance might be, Sean has probably already gone there. From swimming the length of Britain, to cycling across Europe, to setting the record for the longest ever triathlon, he’s built a career on redefining what’s possible.

Most recently, he completed Iron105 - an unimaginable feat of 105 consecutive Ironman triathlons. But this conversation isn’t just about mind-blowing records.

Sean’s philosophy of “first, furthest, fastest, foremost” is a blueprint for how we can all approach life and business. His story of growing up in Africa, of struggling to find belonging, and of turning suffering into meaning, will challenge you to think differently about resilience, purpose, and success.

If you’re looking for inspiration to push past your limits - in sport, in business, or in life - this episode will give it to you.

Highlights:

• The Ball to Chase: Whether it’s 105 Ironmans or a creative project, life’s spark lives in the chase.
• No Plan B: Because if there’s a backup, you’ll take it. Commitment is clarity. The finish line doesn’t move.
• Flip a Coin, Keep Your Soul: After breaking the record, he let fate decide each extra day. Heads - go again. Tails - stop. Day 105 said “enough.”
• Monkey & Terrier: Creativity meets obsession - the writer dreams, the terrier chases. Feed both or lose your spark.
• Community as Fuel: The snowball effect - momentum attracts tribe. Surround yourself with people who lift you higher.
• Long-Game Goal Setting: Plan a decade ahead. The goal in his diary - row the Atlantic with his family in 2035.
• Dear Grandkids: Writing now for the next generation - a book of wild childhoods, near-lions, and lessons for life.
• Entrepreneurial Spirit Returns: From secret school tuck shops to adventure series - hustle never left, it just evolved.
• Micro-Manage the Margins: You don’t find one 100% gain - you find a hundred 1% ones.

Links:

Connect with Sean on Instagram: https://www.instagram.com/seanconwayadventure/

Connect with Sean on Facebook: https://www.facebook.com/MrSeanConway

Connect with Sean on LinkedIn: https://www.linkedin.com/in/sean-conway-2486b563/

Connect with Sean on YouTube: https://www.youtube.com/@SeanConwayEndurance

Sean's Website: https://www.seanconway.com/

This episode was sponsored by The Trusted Team and 4th Discipline

Today, we welcome Joao Andrade - a man whose extraordinary journey from biotech entrepreneur to heart‑tested ultrarunner offers powerful lessons in health, resilience, and leadership.

In just five years Joao progressed from novice runner to conquering the legendary Badwater 135 - all while founding, scaling, and exiting a successful biotech business.

He’s also the co‑founder of One Hundred’s global endurance‐race series, he pitched and was initially backed by Stephen Bartlett on Dragons’ Den, and faced a near‑fatal heart event mid‑race.

This conversation digs deep: how Joao balances the demands of business and ultra‑endurance, uncovers the moment his body made him stop, and explores the mental shifts that fuel his rapid performance rise.

You’ll hear how business strategies mirror ultra‑race tactics, why body‑listening is non‑negotiable, and what it takes to lead with grit, heart, and vision. If you’re striving for a healthier, higher‑performing life - this episode is your roadmap.

Highlights:

• Stress, Shock, Stop: A stress-driven arrhythmia, tachycardia, and blackout - his body’s non-negotiable wake-up call.
• Badwater, Empty Finish: Crossing the line with nothing inside; the moment he learned outcomes aren’t the goal - alignment is.
• IPO Grind to Ultra Mind: 120-hour weeks, a London float, and the realization that endurance can heal - but only if you change the load, not just add to it.
• From Stem Cells to Safety Nets: Pioneer of a stem-cell insurance model - innovation aimed at certainty on life’s worst days.
• Costa Rica’s Monster: 209 miles, two Everests of vert, night jungle - fear swapped for presence; joy found mid-suffer.
• Design the Pace: Sleep, fuel, delegation, and boundaries - because the body keeps the score, and balance is a strategy, not a slogan.
• Tap > Faint: Jiu-jitsu wisdom for life - know when to endure, and when to tap, reset, and return stronger.
• Harder Than 200 Miles: For Joao, entrepreneurship beats ultrarunning on difficulty - daily problems, infinite rounds, no finish arch.
• Dragons’ Den, Different Door: On-screen “yes,” off-screen no deal - then a better fit with Macca and a clearer path for The 100.

Links:

Connect with Joao on Instagram: https://www.instagram.com/joaoandradehq/

Connect with Joao on LinkedIn: https://www.linkedin.com/in/joaoandradeultraceo/

The One Hundred Website: https://onehundredtrail.com/en/

This episode was sponsored by The Trusted Team and 4th Discipline

Today’s guest is one of the world’s leading voices in the science of female performance - and she’s here to change the way you think about training, recovery, and your body.

Dr. Stacy Sims coined the phrase “Women are not small men” - and she’s spent her career proving why.

In this episode, we unpack everything from caffeine and cold-water therapy to cycle-based training, menopause, RED-S, and strength training after 40. Whether you’re a female athlete, a coach, or simply someone looking to optimize health and energy at any age - this is the episode for you.

You’ll also hear the story of how Stacy went from elite athlete to world-renowned researcher - and what she’s learned by standing at the frontlines of sport science, often as the lone voice in the room.

This episode is packed with myth-busting, empowering science - and practical tools you can use starting today. Let’s dive in.

Highlights:

• Women ≠ Small Men: How the moment a lab tossed her data sparked a mission to rebuild sports science for female physiology.
• Lift Heavy, Live Long: From teens to menopause, heavy strength trains the nervous system, protects power, bones, and brain.
• Fuel the Clock, Not the Hype: Early eating and post-training protein + carbs beat late-morning “fasting” for women’s health.
• Beyond “Just Go on the Pill”: Track cycles, fix low energy, consider real fixes for cramps and heavy bleeds - don’t mute the system.
• Athlete to Advocate: From Kona and World Cups to the lab bench - lived experience powering better answers for women and girls.
• Puberty’s Performance Dip: A temporary wobble, not a verdict - relearn movement, build strength, keep girls in the game.
• Her Why: Empower the next generation - science, not stereotypes - so daughters inherit sport that finally fits.
• Test, Don’t Guess: Cycle-aware training, caffeine trials, and simple logs turn “generic advice” into personal performance.
• Heat Loves Her, Ice Not So Much: Women gain more from sauna; skip the ice baths - cool water beats ice-cold shock.

Links:

Connect with Stacy on Instagram: https://www.instagram.com/drstacysims

Connect with Stacy on Facebook: https://www.facebook.com/drstacysims

Connect with Stacy on LinkedIn: https://www.linkedin.com/in/stacy-t-sims-phd/

Connect with Stacy on YouTube: https://www.youtube.com/channel/UCPD55VPa1ZWx1a_nzWC2VJA

Dr Stacy Sims Website: https://www.drstacysims.com/

This episode was sponsored by The Trusted Team and 4th Discipline

What does it take to change the course of an entire sport - and inspire millions in the process?

Today’s guest, Julie Moss, did exactly that when she crawled across the finish line of the Ironman World Championship in 1982. That moment, broadcast to millions, didn't just redefine endurance - it redefined what the human spirit looks like under pressure.

In this episode, Julie opens up about the real reason she was in Kona that day, the life-altering impact of that crawl, and how she's used endurance as a tool to navigate divorce, aging, and reinvention.

We talk longevity, mental grit, racing through pain, and why endurance sport continues to be a powerful force for personal transformation.

Whether you're chasing your first finish line or navigating your own midlife reset, this episode offers raw stories, timeless lessons, and a reminder: sometimes crawling forward is still progress.

Highlights:

• Thesis to Triathlon: Julie's journey of entering her first Ironman for a college thesis - with almost no training.
• Belonging at the Front: How worthiness clicked mid-race when she realised she could win.
• Finish-Line Fall, Global Rise: The world watched her struggle; she found transformation in those final metres.
• Partners in Performance: How her relationship with Mark Allen shaped two careers and a sport.
• Healing in Motion: Using triathlon to navigate divorce and life’s hardest chapters.
• New Hips, New Horizons: Rebuilding identity and finding fresh pursuits after hip replacement.
• Kona at 70: Eyeing a 2028 50th-anniversary return - experience over youth, wisdom over watts.
• The Brain Breaks Barriers: The mind’s command to push the body beyond its perceived limits.
• The Yes Ratio: Saying “yes” more than “no” as the gateway to extraordinary moments.

Links:

Connect with Julie on Instagram: https://www.instagram.com/julie_moss_1982/

Connect with Julie onFacebook: https://www.facebook.com/p/Julie-Moss-Page-100048855326535/

Connect with Julie on LinkedIn: https://www.linkedin.com/in/julie-moss-b2b43162/

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

This episode was sponsored by The Trusted Team and 4th Discipline

Today’s guest, Chris Brindley MBE, isn’t just one of Britain’s most decorated business leaders, he’s a master of sustainable success, resilience, and high-performance thinking.

Named “Britain’s Best Boss,” former Managing Director at Metro Bank, and Chair of the Rugby League World Cup, Chris brings boardroom wisdom forged in the fires of elite sport.

In this episode, Chris reveals the thinking frameworks that separate leaders from managers, how marginal gains transform teams, and the untold stories behind building world-class performance cultures.

If you're a business leader, coach, or endurance athlete looking to sharpen your mindset, this conversation is gold. Think Diary of a CEO meets the discipline of a sports psychologist - with no fluff, just actionable insight.

So whether you're running your business or a marathon -this is how you endure, lead, and win. Let’s dive in.


Highlights:

• Brains Over Hands: Why leaders get paid to think while managers get paid to do.
• Postpone to Perform: Inside the Rugby League World Cup crisis - tough calls, athlete-first values, and delivering the most inclusive tournament against the odds.
• Values to Unanimous: Turning a split board into one voice by anchoring decisions in purpose, inclusion, and the athlete’s perspective.
• Beach Ball Thinking: Replace right-vs-wrong with right-and-left. Walk around the problem to see every colour before you decide.
• Conductor Leadership: Let go of the instrument, organise talent like an orchestra to create consistent, world-class performance.
• 3 Revolutions, 3 Cs: Tech, People, and World Order - leverage technology for heavy lifting to create Capacity, build Capability, and grow Confidence.
• Outside-In Banking: Make it easy to be your customer - longer opening hours, instant cards, suspend/reactivate features, and measuring “ease of doing business.”
• Balance the Scorecard: People × Customers × Process before Profit - build the service-profit chain and balance life with the Wheel of Life reset.

Links:

Connect with Chris through LinkedIn: https://www.linkedin.com/in/chris-brindley-mbe-9584075/

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

This episode was sponsored by The Trusted Team and 4th Discipline

Welcome to the final episode of Season 9 of The Business of Endurance.

This season has taken us on an incredible journey - from Chris Williams of Supertri sharing his Atlantic rowing adventure and boardroom battles, to Paul Kaye, an unmistakable voice of Ironman, revealing how he built a career from scratch.

We’ve heard from trailblazing entrepreneur Simon Dent, Ironman legend Kathleen McCartney, cycling world champion Richard Oakes, and even AI Charlie - exploring how technology is reshaping sport and business.

And to top it off, Olympic great Alistair Brownlee, British Cycling CEO John Dutton OBE, Ironman champion Matt Trautman, and the incomparable Chris McCormack have all joined us with powerful lessons in resilience, mindset, and creating lasting impact.

Season 10 is coming soon and it promises to be even bigger.

This episode was sponsored by The Trusted Team and 4th Discipline

Welcome to the final episode of season 9 of The Business of Endurance, and what an episode it is.

Today, we have the incredible Chris McCormack - Ironman World Champion, founder of Super League Triathlon, and one of the most successful and respected figures in endurance sports.

In this conversation, Chris opens up about his remarkable journey: from leaving a career in business to move to France and pursue triathlon, to becoming one of the sport's greatest athletes.

He shares the highs and lows of his career, including the pivotal moments that shaped his mindset and the mental resilience required to overcome failure.

But it’s not just about his athletic achievements. Chris reveals how he transitioned from athlete to entrepreneur, using the same principles that made him successful in sport to disrupt the triathlon industry with Super League.

Along the way, he delves into the power of goal-setting, the importance of physical fitness in business, and how his experiences have shaped the legacy he’s building today.

This episode is a masterclass in perseverance, adaptability, and creating lasting impact. Whether you’re an athlete, entrepreneur, or someone looking for inspiration, you won’t want to miss this one.

Highlights:

• Mind Over Muscle: Developing mental resilience to overcome fear, setbacks, and imposter syndrome.
• Legacy & Lessons: Why backing yourself, stating your goals, and taking chances matters - in sport and business.
• From Business to Sport: Leaving a corporate career to chase a triathlon dream in France.
• Accidental Triathlete: How naïve confidence and saying “yes” to opportunities launched Macca’s pro career.
• Breakthrough Moments: From sleeping rough in France to winning his second-ever World Cup race.
• Kona Obsession: Turning repeated failures into two Ironman World Championship victories.
• Smack Talk Strategy: Using psychology and presence to make rivals second-guess themselves.
• Embracing the Suck: Training to master the “pain cave” and win the battle inside your own head.
• Old Bull Wisdom: The power of patience, calculated risk, and learning from early career mistakes.
• From Athlete to Entrepreneur: Applying sporting grit to disrupt triathlon with Supertri.

Links:

Connect with Chris through Instagram: https://www.instagram.com/maccanow/

Connect with Chris through LinkedIn: https://www.linkedin.com/in/chris-mccormack-macca/

Connect with Chris through his website: https://macca.com/

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

This episode was sponsored by The Trusted Team and 4th Discipline

In this episode of The Business of Endurance, we’re joined by the incredible Matt Trautman - an athlete whose journey embodies the essence of resilience, reinvention, and mental toughness.

From competing as a white-water kayaker to becoming a world-class triathlete, Matt’s story is one of overcoming obstacles, including a severe spinal injury, and finding the strength to not only recover but to thrive.

Matt opens up about his path to recovery after a life-changing crash, his transition from professional athlete to coach, and how his background in kayaking and yacht racing shaped his approach to endurance sport.

He shares invaluable lessons on building resilience, dealing with setbacks, and finding purpose beyond the racecourse.

If you’re looking for insights on long-term performance, mental fortitude, and how to tackle life’s hardest moments with grit and grace, this conversation is for you.

Highlights:

• Resilience Through Setbacks: Overcoming physical and mental challenges, including a life-changing spinal injury.
• From Whitewater Kayaking to Triathlon: How kayaking set the foundation for Matt’s endurance career.
• Adapting to Injury: How Matt embraced a slow recovery to return to triathlon stronger.
• Load Management in Training: Respecting recovery to avoid setbacks and enhance performance.
• Influence of Mentors: How coaches like Brett Sutton shaped Matt’s career and coaching style.
• Dealing with Concussions: The psychological and physical challenges of recovering from a concussion.
• Team and Community Support: The value of camaraderie and encouragement during tough times.
• Retirement Decision: How family and shifting motivation led Matt to step away from professional triathlon.
• Building a Strong Endurance Base: The benefits of developing a physical foundation through varied sports.
• Mental Resilience and Goal Setting: Using small, achievable goals to regain fitness post-injury.

Links:

Connect with Matt through Instagram: https://www.instagram.com/mattytrautman/

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

This episode was sponsored by The Trusted Team and 4th Discipline