Keith Kalfas reflects on his experience in the window cleaning business, sharing how trusted customers fired him after they raised their prices despite years of service. This realization led them to advise others to seek out clients who value their worth, rather than complaining about existing customers. This episode underscores the importance of finding clients willing to pay fair prices and hints at applying this lesson to the landscaping business, emphasizing a new pricing minimum.

"Go find customers who can pay what you're worth."

- Keith Kalfas

Topics Covered:

• Introduction: Realizing the Value of Your Work
• Facing Rejection: The Reality of Raising Prices
• Taking Action: Finding the Right Customers
• Understanding Your Worth: A Pricing Example

Key Takeaways

• Knowing and Valuing Your Worth:

You may have long-term customers who seem to care about you, but this doesn’t always translate to them valuing the worth of your services.
When the time comes to increase your prices to match or even come close to the industry standard, some clients may choose to leave instead of paying the increased price.

• Take Action:

Instead of lamenting over clients who refuse to pay what you’re worth, the focus should be on finding new customers who can and will pay for your services at your desired rate.
It's crucial to proactively seek out and secure customers who understand and can afford your pricing.

• Continuous Learning and Adaptation:

The lesson from a landscaping pricing example applies similarly to window cleaning: setting a minimum price threshold can help in maintaining profitability and ensuring that your services are being appropriately compensated.
Adjusting to a new pricing model, like the $700 minimum mentioned, although challenging, is necessary for growth and sustainability.

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites:

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence