This week on Marketing O’Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won’t be crumbling after all. Thank you Optmyzr for sponsoring this week’s show! Optmyzr is the all-in-one paid search management platform for Google and Microsoft. Start your free trial. Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Or, browse 90+ interviews with digital marketing experts through PPC Town Hall. Town Hall - http://optmyzr.com/ppctownhall/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Cookies ARE ALIVE! - 4:54 Youtube has a long list of new shorts features - Introducing Performance MAX Brand Lists from Microsoft - 10:33 Google URL shortener links will no longer be available - 14:01 🛠️ Cool Tool - 17:31 🔥 Take of the Week - 19:24 ⚡ Lightning Round ⚡ Paid - 24:28 Organic - 34:09 Social - 40:01 ⚙️ Working hard, or Hardly Working - 44:36 🔎 ICYMI - 46:57 🧠 Must Read Marketing Article of the Week - 47:38 🎉 Shootin' The Heck - 50:12