In this throwback episode, we have Sara Schulting‑Kranz, the founder of Live Boldly Coaching. Certified in relational and betrayal trauma work and experienced as a partner of an addict, she now serves individuals and groups through one‑on‑one coaching, long‑term programs, and immersive retreats in the Grand Canyon and Southern California’s mountains.

Her retreats blend hiking, adventure, breathwork, meditation, and coaching, creating a five‑day, nature‑based experience that “slows the amygdala” and activates the cerebellum, giving participants mental clarity and emotional release.

Sara also launches a divorce‑recovery program for women, emphasizing that healing isn’t linear and that her eclectic background—as a teacher, stay‑at‑home mom, and trauma survivor—forms the “secret sauce” of her work.

Website: www.liveboldlycoaching.com

Documentary:www.walkthroughthis.com Instagram: saraschultingkranz Facebook Personal: sara.schultingkranz Facebook Biz: liveboldly LinkedIn: sara-schulting-kranz

Previous Episode: iam394-natural-energy-healer-coaches-individuals-through-healing-and-transformation

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded.

Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this throwback episode, we have Katherine Liola, founder and CEO of Concentric Private Wealth, where they differentiate from traditional firms by centering every client interaction around the question “why?” and aligning financial strategy with each person’s intrinsic drivers—core values, unique abilities, and passions that define who they truly are.

Rather than merely managing assets, Catherine’s team helps clients pause, reflect deeply, and make decisions that serve their broader life purpose.

This approach extends to a novel pricing model that ties fees to the scope and value of work, not just the amount of assets under management, reinforcing the firm’s focus on holistic, purpose‑driven wealth planning.

Katherine urged listeners to trust their intuition and invest in self‑exploration, noting that financial fitness is attainable even amid setbacks.

Website: concentricpw.com

LinkedIn: katherineliola Facebook: Concentric-Private-Wealth

Previous Episode: iam393-founder-provides-the-tools-to-live-a-more-transformational-life

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded.

Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresham candidly shares the hurdles he’s faced in his first year: no closed deals yet, restructuring his marketing company, personal setbacks and juggling family responsibilities.

Despite generating a sizable pool of leads, his outreach—via Google Ads, LinkedIn DMs, Facebook groups, and newsletters—has produced little traction.

He notes that franchise sales cycles can stretch up to a year, and he’s still searching for low‑hanging‑fruit opportunities that haven’t materialized through his existing channels.

Recognizing that big‑budget spending has been ineffective, Gresham plans to reboot his marketing approach by leaning into his strengths: personal networks (BNI), organic content creation, and modest test ads to identify what works.

He likens the process to warfare—play to your advantage, avoid overextending, then regroup.

• Blue Star Franchise: bluestarfranchise.com
• Browse the Franchise Inventory: bluestarfranchise.com/franchise
• Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment
• Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresh discusses the importance of execution over merely having a playbook, noting that while the franchising model supplies a detailed roadmap, success hinges on the founder’s ability to actually implement it.

He also mentions challenges such as client layoffs, under‑delivering strategy sessions, and weighing the ROI of a mentorship program he feels isn’t paying off.

Despite the hurdles, Gresh emphasizes the power of networking. He recounts gaining referrals through a BNI group, which led to a promising conversation about a potential franchisor.

He acknowledges that consistent outreach—especially to people affected by layoffs—is essential, even if the volume of responses can be low. Looking ahead, he plans to focus his time on networking, continue incremental outreach.

• Blue Star Franchise: bluestarfranchise.com
• Browse the Franchise Inventory: bluestarfranchise.com/franchise
• Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment
• Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresh reflects on recent setbacks that have forced him to “reboot” his business. He admits that operational weaknesses, inconsistent momentum, and a lack of traction from a recent program have contributed to the slowdown.

Recognizing that the responsibility for fixing these issues lies entirely with him, he outlines a plan to tighten operations, improve digital‑marketing efforts, and rebuild the culture he envisions for his company.

Gresh also highlights the value of the extensive content he has already created—particularly the numerous podcasts he’s produced—comparing it to an immutable credential like a degree.

By leveraging this body of work, he aims to shift toward a stronger personal brand, gain greater control over his ventures, and ultimately turn the current challenges into a growth opportunity for himself and his audience.

• Blue Star Franchise: bluestarfranchise.com
• Browse the Franchise Inventory: bluestarfranchise.com/franchise
• Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment
• Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresh details the personal and professional hurdles he’s confronting: a newborn son disrupting sleep, a demanding late‑night schedule, and a digital‑marketing strategy that fell short of expectations.

Faced with the need to rebuild his marketing funnel while simultaneously overhauling the brokerage operation, he acknowledges feeling overwhelmed but sees the situation as an opportunity to refocus.

He’s scaling back to a part‑time model for now, leaning on his strengths in networking (through BNI) and content creation—especially his existing podcast, which already boasts over 1,600 interviews—to generate leads without spreading himself too thinresh reflects on his target market: individuals who are new to entrepreneurship and often unaware of franchising as a viable path.

He recognizes a significant educational gap and believes his extensive experience and conversation archive position him well to fill that void. As he continues to “take it step by step,

• Blue Star Franchise: bluestarfranchise.com
• Browse the Franchise Inventory: bluestarfranchise.com/franchise
• Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment
• Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Yoni Tserruya, co‑founder and CEO of Lusha, positions itself as a sales‑intelligence platform that uses AI to eliminate the administrative burden on sellers, delivering real‑time, signal‑based lead recommendations much like a personalized music playlist.

The platform continuously learns both user and customer behavior, generating accurate, on‑demand prospect suggestions so salespeople can focus solely on human interaction and trust‑building.

Over time, the simplicity has shifted from a clean UI to a seamless back‑end experience where users simply ask for insights and receive them instantly.

Beyond product, Yoni emphasizes a transparent, low‑politics culture built on open access to metrics, monthly “Ask Me Anything” sessions, and direct, authentic communication between leadership and staff.

Website: www.lusha.com

LinkedIn: yonitserruya

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded.

Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this throwback episode, we have Anne and Mark Lackey. Entrepreneurs that has a series of ventures that each emerged from a real‑world problem they faced themselves.

When a valued employee abruptly quit, they recognized the hidden cost of staff churn and the difficulty of finding reliable “drudgery” workers—people willing to handle repetitive, phone‑based tasks. Their answer was to create HireSmart Virtual Assistants.

HireSmart’s model combines two core services: rigorous recruiting that matches the right talent to the right role, and a one‑week certification boot‑camp that trains virtual assistants in both technical skills and cultural communication.

They also act as an ongoing HR partner, handling issues that arise after placement. The result is a seamless experience for clients—calls sound as if they’re coming from the U.S., tasks are completed efficiently, and companies enjoy significant cost savings.

The founders also note the broader social impact: they now provide health care to thousands of Filipino families, a benefit many Fortune 500 call centers don’t offer.

Facebook: HireSmartVAs Anne – www.facebook.com/AnneLackey Mark – www.facebook.com/markslackey LinkedIn: Anne – www.linkedin.com/in/annelackey Mark – www.linkedin.com/in/markslackey

Previous Episode: iam390-business-partners-help-businesses-scale-by-providing-top-notch-virtual-employees

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded.

Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!