Episodios

  • From Accountant to Fractional CFO: Charles Leikauf's Blueprint for Success
    Aug 13 2024

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    Join us for an insightful interview with Charles Leikauf, an experienced fractional CFO and founder of Profit Surge, as we delve into the world of fractional CFO services. In this engaging discussion, Charles shares his journey from starting as a fractional CFO in 2017 to now helping accountants and bookkeepers transition to the new fractional CFO model.

    Highlights:

    • Charles' Background: Learn about Charles Leikauf's extensive experience and how he helps professionals market and sell themselves as fractional CFOs.
    • Building a Strong Offer: Discover the key elements of a successful fractional CFO offer, including deliverables, results, and niche selection.
    • Actionable Advice: Get practical tips on how to get started with fractional CFO services, from identifying client problems to setting the right pricing.
    • Marketing Strategies: Explore effective methods to attract new clients, including organic outreach, value-driven content, and leveraging social media.
    • Overcoming Challenges: Hear Charles' advice on overcoming fears and building confidence to put yourself out there and grow your business.

    If you're an accountant, bookkeeper, or aspiring fractional CFO, this interview is packed with valuable insights and actionable steps to help you succeed. Listen now and take your first step towards building a thriving fractional CFO practice!

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    18 m
  • The Power of Curiosity: Dr. William Attaway’s Secrets to Effective Sales and Leadership
    Jul 30 2024

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    In our debut episode of CFO Chronicles: The Secrets Behind Success, we sit down with Dr. William Attaway, a renowned executive coach and founder of Catalytic Leadership. With nearly 30 years of experience in coaching and leading teams, Dr. Attaway reveals how mindset, leadership, and productivity are the cornerstones of professional success.

    Join us as Dr. Attaway shares his unique insights on overcoming the challenges of introversion in high-stakes environments, the power of curiosity in sales conversations, and the essential steps to take your leadership to the next level. Whether you’re an introverted professional or simply looking to enhance your business strategies, this episode offers valuable takeaways to help you break through barriers and achieve your goals.

    Tune in for an engaging conversation packed with actionable advice and inspirational stories from a leader who has transformed the lives of countless entrepreneurs and executives. Don’t miss this opportunity to gain a fresh perspective on leadership and success!

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    24 m