A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception that they understand marketing because they have been marketed to, and the difference between "dull truths and exciting lies."

Key topics include: how easy it is to be ignored when there is "no emotional response" to your marketing; how the Forbes Most Influential CMO list is compiled; and why basic marketing truths still matter. Tune in to hear his thoughts on retail advertising networks, Nike, and the cookie switcheroo.

Unlock the secrets of the Chaos Era in marketing with the dynamic insights shared in "CMO Secrets: The Chaos Era Revealed." Join host Mike Linton, former CMO of Best Buy, eBay, and more, as he dives into a riveting conversation with Seth Matlin, Managing Director of the Forbes CMO Network. Key topics include the evolving state of marketing, the challenges facing Chief Marketing Officers today, and how to navigate the tumultuous landscape of advertising and brand strategy. Tune in to hear Seth's expert take on the influence of CEOs on marketing roles, the implications of digital transformation, and the critical balance between emotional and logical marketing strategies. This episode promises to equip you with actionable insights from industry leaders. Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the ever-changing world of marketing.

CHAPTERS:

00:00 - Intro

00:40 - Chaos in Marketing: Understanding Constant Change

06:19 - Overcoming Dullness: Solutions for Marketing Chaos

14:47 - Forbes CMO List: Influential Leaders in Marketing

20:02 - Current Marketing Chaos: Trends and Challenges

24:03 - Nike: Marketing Strategies and Success

27:30 - Final Advice for Marketers: Key Takeaways

28:19 - Funniest Marketing Story: Insights and Humor

31:27 - Outro

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A CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" when interfacing with IT. Key topics include: why you should always have use cases for the MarTech stack; why microscopic measures are important; and practical step-by-step advice on AI - pro tip - don't start with "I want to apply AI!" Tune in to hear practical examples from Home Depot and Delta.

Discover "The Untold Impact of AI on Customer Experience" as CMO Confidential dives into the intersection of marketing and technology. Hosted by Mike Linton, a five-time CMO with expertise from Best Buy, eBay, and more, this episode features guest Matt Carey, EVP of Customer Experience at Home Depot and former CTO at eBay and Walmart. Key topics include the integration of AI in enhancing customer interactions, the challenges of aligning company efficiency with customer satisfaction, and practical steps for marketers to effectively collaborate with IT teams. Tune in to hear Matt's insights on leveraging AI without overwhelming your customer base and the importance of specificity in problem-solving. Whether you're a marketing executive or an aspiring leader, this episode offers valuable lessons on navigating the evolving landscape of customer experience. Embrace the future of marketing with clarity and precision. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the marketing world.

CHAPTERS:

00:00 - Introduction to Customer Experience

00:40 - Matt Carey, EVP at Home Depot

03:44 - Managing Data and Technology

09:56 - Measuring Customer Experience

14:05 - Artificial Intelligence in CX

19:18 - Marketing Technology Stack

22:45 - Collaborating with IT Teams

27:17 - Final Thoughts and Questions

27:54 - Expert Advice for Success

28:39 - Conclusion and Outro

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A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key topics include: why money saved with AI efficiency should be invested in customer innovation; how thinking B2B is different puts creativity in a box; and the difference between "structuring and using" data versus "collecting" data. Tune in to hear travel and publishing examples and a punk rock story about a band called Baby Teeth.

Unlock the secrets to mastering AI in marketing with "Avoid AI Prediction Pitfalls: Anticipate Like a Pro." Tune in to hear the insights of Mike Linton, 5-time CMO and host of CMO Confidential, as he dives deep into the nuances of AI anticipation versus reaction. Joining him is Michael Treff, CEO of Code and Theory, an agency renowned for its innovative blend of creativity and technology. Key topics include the evolving role of AI in predicting consumer behavior, the difference between prediction and anticipation, and how businesses can leverage AI to create unique customer experiences. Michael shares valuable insights from his extensive experience with tech, financial services, and e-commerce clients. Discover how to transform AI from a tool for efficiency to a creative enabler in your marketing strategies. Don't miss out on this opportunity to elevate your understanding of AI's potential in business. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed on the latest marketing trends.

CHAPTERS:

00:00 - Intro

01:42 - Anticipation vs Reaction

07:55 - Anticipation in Travel

14:00 - Historical Example of Anticipation

16:25 - Marketers' Perspective on Anticipation

16:40 - Actionable Strategies for Marketers

19:55 - Getting Started with AI

24:33 - AI Applications in B2B Marketing

28:33 - Punk Rock Influence

30:11 - Final Question

31:32 - Outro

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