From downtown Manhattan to the global stage, Bruno Musso has been quietly engineering the DNA of modern action sports culture for over 30 years.

In this episode, we sit down with the mind behind some of the most iconic moments in skateboarding, surfing, and snowboarding. From founding Shut Skateboards (NYC’s first skate brand) and helping build Zoo York, to producing legendary tours with Tony Hawk and reshaping how brands like Red Bull show up in skate culture. If you’ve watched the US Open of Surfing, the Hurley Pro, or any modern surf contest and thought “this feels different,” there’s a good chance Musso had something to do with it.

We get into the evolution of youth culture, the business of action sports, and what it really takes to turn underground scenes into global movements. Along the way: Manny Mania, Seek & Destroy, First Descent, and the behind-the-scenes decisions that helped define an entire generation of skate, surf, and snow.

Call him a tastemaker if you want, but “culture sculptor” feels a lot closer.

This week on the Co-Pro Podcast, we ride with Casey Potter, founder of CP Design and a creative shaped by moto, culture, and purpose-driven brand work. From designing helmets at Bell to collaborating with Roland Sands Designs, Casey’s approach is rooted in craftsmanship, speed, and storytelling that actually hits.

Through CP Design, he helps brands cut through the noise with sharp strategy, cultural relevance, and design that stands for something, not chasing trends but setting them.

We get into helmets, heritage, and building brands from the inside out, grounded in real culture, not surface-level hype.

This week on The Co-Pro Podcast, powered by Nemo Design, we’re hanging out with Leo Battersby, the creative mind who helped transmute toys into pop culture gold. As a former Mattel exec and co-founder of Mattel Creations, Leo helped transform a wild idea about “grown-up toys” into a $110 million global phenomenon.

Now he’s carving his own lane as Founder of Midnight Rally Club and VP of Brand Creative at Fluid Logic, bringing the same mix of imagination, mischief, and brand wizardry to the worlds of cars, culture, and performance.

In this episode, we talk about creative chaos, building communities around passion, and why sometimes the best ideas start with play. Buckle up, this one’s got high-octane creativity written all over it.

In this episode of The Co-Pro Podcast, powered by Nemo Design, we sit down with Creative Director and multidisciplinary artist Jesse Conte. For over 20 years, Jesse has shaped brands in the outdoor, sports, and active-lifestyle sectors.

He is now transitioning his creative expertise toward fine art and sculpture. This conversation explores creative evolution, examining how his background in hands-on design intersects with his experiences in nature.

Join us for an inspiring discussion on continuous transformation, the importance of craft, and the lifelong pursuit of creativity, from sculpting brands to sculpting clay.

In this episode of the Co-Pro Podcast, we sit down with Brad Steward, snowboard pioneer, entrepreneur, filmmaker, and founder of Bonfire Snowboarding.

Brad shares stories from the early days of snowboarding, when the sport was still carving out its place in the world. From exploring mountains across Russia, Japan, Sweden, Argentina, and the Pyrenees, Brad was part of the generation of riders who helped push snowboarding onto the global stage.

We also dive into Brad’s entrepreneurial journey, building Bonfire into one of the most influential snowboard apparel brands in the industry, helping shape the Olympic pathway for snowboarders, working in film and advertising, and later launching ventures like Caravan Outpost.
This conversation covers the evolution of snowboarding culture, building brands from the ground up, taking creative risks, and what it means to follow ideas across industries.

If you're into snowboarding history, action sports culture, entrepreneurship, and creative careers, this episode is packed with stories from someone who’s been there since the beginning.

On this episode of the Co-Pro Podcast, we sit down with Cannes Lion–winning director Rob McConnaughy, better known as Whitey.

Whitey started directing snowboard and skateboard films at just 21, producing more than 16 best-selling action sports movies that helped define an era. He later helped shoot the pilot for Jackass and went on to write and shoot the first two Jackass films, shaping the hidden-camera chaos that became a cultural phenomenon.

Since then, Whitey has directed campaigns for global brands like Nike, Honda, Burger King, Mountain Dew, and Coca-Cola, while also creating comedy work for The Late Late Show with James Corden and Funny or Die.

In this conversation, we talk about the early days of action sports filmmaking, the making of Jackass, directing commercials, and the creative process behind capturing real moments with real people.

Sebo Walker came by the studio, and we ended up talking about way more than skating.
We get into how skating feeds his art, how art feeds his skating, and what it actually looks like to balance being a working creative with being a pro skater. Sebo also opens up about fatherhood, how becoming a dad shifts your perspective, your priorities, and the way you think about legacy.
We talk about growing up in skate culture, staying independent, building something that lasts, and what it means to create with the next generation in mind.
This one’s about skating, sure, but it’s also about time, responsibility, and figuring out how to keep pushing without losing what matters.
If you’re into skateboarding, art, or building a creative life on your own terms, you’ll dig this one.

What does it really take to build brand experiences that people feel, not just see?

In this episode of the Co-Pro Podcast, we sit down with Kelly Vaught, Principal at BeCore, to unpack the craft, strategy, and human side of experiential marketing. From culture-first brand activations to the behind-the-scenes realities of producing large-scale experiences, Kelly shares what it takes to turn ideas into moments that actually move people.

We talk about:

What experiential marketing really means today

How BeCore approaches culture, community, and authenticity

Building trust with brands while pushing creative boundaries

The balance between strategy, creativity, and execution

Lessons learned from producing experiences in the real world

Why experiences—not ads—are shaping the future of brand connection


Whether you’re a creative, marketer, producer, or brand builder, this conversation dives deep into how meaningful experiences are made and why they matter more than ever.