Liz Farr has had a remarkable life’s journey, from a childhood where she learned accounting principles, to many years later taking a tax preparation class, then working as an accountant navigating chaotic tax seasons, to finally, becoming a successful ghostwriter and podcast host. Join John Randolph on Episode 44 of CPA Life as he gleans insights from Liz’s time in and around the accounting profession. She shares insights on modern accounting challenges, talent issues, and innovative practices for sustainable, people-centric firms in today’s world.

Get the full show notes and more resources at CPALifePodcast.com

John Randolph and Ron Baker dive back into part 2 of their discussion on Episode 43 of CPA Life, covering the challenges faced by CPAs, such as the moral injury the profession inflicts, the shift from fee-for-service to the subscription model, client advisory services, and more. They discuss the importance of niche expertise, the value of transformations over transactional services, and strategies for retaining talent in your firm. Discover how advisory services are evolving and the potential for the subscription-based model to elevate the profession, with insights on improving the profession while enhancing client relationships.

Get the full show notes and more resources at CPALifePodcast.com

Ron Baker is a pioneer in the field of modern accounting. He joins John Randolph for this first installment of a special two part episode of CPA Life, and the two delve deep into the groundbreaking topics of value and subscription-based pricing and client advisory services that are reshaping the landscape of public accounting. An advocate for getting free of traditional timekeeping since 1989, Ron has written eight books on this and other topics, and given his experience at a Big Four firm early in his career, he soon realized that the underpinnings of the issues facing the profession all come back to keeping time, what he calls “plunging a ruler into the oven to check the temperature—it’s the wrong measuring stick.”

Get the full show notes and more resources at CPALifePodcast.com