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Content creation can be a time-consuming, yet valuable marketing strategy in your business. After years of creating content, I'm sharing 5 tips to boost ease and engagement with your content! Listen in as I share the secrets I've found to mastering content creation as a business owner!

[This episode is a re-run. It originally aired as episode 65 on May 29, 2023]

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

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In This Episode You'll:

1. Explore the power of content marketing.
2. Find your own way to master content creation.
3. Learn 5 tips for creating content with ease.

Find it quickly:

0:29 - Mastering Content Creation

3:32 - Tip 1: Use a Content Writing or Outline Template

6:04 - Tip 2: Think About the Type of Content YOU Consume

7:37 - Tip 3: Add Your Own Insight

8:55 - Tip 4: Become a Student of the Platform You are Building Content On

11:11 - Tip 5: Add Images, Stats, and Enrichment to the Content

Mentioned in This Episode:

Episode 4: Affiliate Marketing

Episode 33: Content Marketing

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

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Are you using Instagram stories to attract and nurture clients? Whether you love or hate Instagram, it's a social tool that you can make work for you! For me, Instagram stories is where I engage with my audience, but also see the most conversions as well! In today's episode, I'm sharing 10 tips for using instagram to attract clients and grow your small business!

[This episode is a re-run. It originally aired as episode 53 on March 6, 2023]

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

1. Learn how to use instagram's key story features.
2. Explore data points to help you make decisions.
3. Get 10 tips to using Instagram stories to attract clients and grow your small business.

Today's episode is brought to you by my free resource, The Brand Authority Blueprint! If you are ready to become seen as the go to expert in your field, and you want to build authority and credibility behind your name, then you're going to love this guide. It has actionable advice on becoming an in-demand brand and decide what you want to be know and remembered for.

Find it quickly:

1:41 - 1. Think of your story as a story.

3:50 - 2. Let your stories expire.

5:50 - 3. Be intentional about the 1st story you post.

7:20 - 4. Use engagement stickers as much as possible.

8:27 - 5. Don’t only post about your business.

12:09 - 6. Share your feed content to your stories, but not right away.

13:57 - 7. Use your Instagram message flags to mark leads or people to follow up with.

15:14 - 8. Use Instagram story captions!

16:14 - 9. Save your best stories to highlights so they live beyond 24 hours.

17:51 - 10. Use your account analytics to see what your audience likes.

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Submit your question to the show!

If you set up your Google Business profile when you first started your business, but haven't touched it since, you might be missing out on visibility opportunities in your business! From optimizations in your search rankings to potential inquiries in your business, your Google Business profile plays a vital role in how you could potentially rank on Google. In today's episode, I'm sharing three ways you can improve your Google Business profile!

In This Episode You'll:

1. Understand how to strategically optimize your Google Business profile.
2. Learn how to repurpose your content as posts on Google.
3. Get my go-to strategy for Google reviews to increase your rankings.

Find it quickly:
1:27 - Introduction to Google Business Profiles
4:02 - Step-by-Step Guide to Optimizing Your Profile
7:00 - Leveraging Google Reviews for Better Visibility
10:41 - Analyzing Your Google Business Profile Performance

Mentioned in this Episode:
Google Business

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>