The Titanium Lion is the most coveted award in Cannes, recognizing entrants for groundbreaking and innovative work that makes the jury — and consumers — view the world differently.

Debbi Vandeven, global chief creative officer of VML, was the jury president for the Titanium Lions last week in Cannes. She takes us inside the jury room, where creatives awarded the Grand Prix to Doordash and Wieden + Kennedy for Doordash-all-the-ads, a Super Bowl campaign that Vandeven described as an extremely clever product demo.

In this episode, Vandeven also chats about some of the other contenders in the Titanium category and shares how her takeaways from Cannes are informing her approach to creativity at VML.

Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

campaignlive.com

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Lucy Shelley, tech editor of Campaign UK, Kate Magee, global intelligence editor of Campaign, and Steve Barrett, editorial director of PR Week US and Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the fourth night of awards.

Cannes Lions 2024 – final UK shortlists table

A double win for Canada: Heinz Ketchup and Rethink Toronto win the Creative Effectiveness Grand Prix for It has To Be Heinz and DIabetes Diagnostics Solution and Klick Health Toronto win the Innovation Grand Prix for Voice 2 Diabetes.

PR agencies are doing well this year at Cannes, as Pop Tarts and Weber Shandwick win the Brand Experience Activation Grand Prix for the First Edible Mascot.

Plus there was a lot of dancing at the Campaign party at Carlton Beach and we have interviews with some of the guests.

campaignlive.com

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Fresh off its NewFront in April, Roku is coming back to the beach for Cannes 2024. Rachel Helfman, Roku’s director of ad marketing and creative solutions, will uncover the advertising solutions Roku is eager to pitch to brands, and what hot topics she predicts will dominate conversations this year. This episode is your insider guide to Roku’s unique strategies and innovations.

campaignlive.com

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Beau Jackson, media editor of Campaign UK, Lucy Shelley, tech editor of Campaign UK, David Brown, joint editor of Campaign Canada, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the third night of awards.

Cannes Lions 2024 – final UK shortlists table

The big talking-point of day three was Elon Musk, owner of X and boss of Tesla, who came to talk to advertisers but he was defiant about the concerns of some brands, insisting he will "choose free speech rather than agreeing to be censored for money".

At the awards, retailer Mercado Libre and GUT Sao Paolo won the Media Lions Grand Prix for Handshake Hunt and skin care brand Serave and Ogilvy PR New York won the Social and Influencer Lion for Michael Cera-Ve.

Plus two UK-based brands have won their second Grand Prix of the week – in each case for the same piece of work. Specsavers and Golin won the PR Lions for The Mishearing Test and Microsoft’s Xbox Game Pass and McCann London won the Direct Lion for The Everyday Tactician.

campaignlive.com

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Charlotte Rawlings, roving reporter for Campaign in the UK, Maisie McCabe, editor of Campaign UK, Rahat Kapur, editor of Campaign Asia, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the second night of awards.

Cannes Lions 2024 – rolling UK shortlists table

The Grand Prix Lions wins included German DIY-store chain Hornbach and Heimat\TBWA for the Square Metre in film craft and Spotify Advertising and FCB New York in digital craft for Spreadbeats.

Plus French telecom group Orange and Marcel won the Grand Prix in Entertainment for Sport for “Women’s Football” and we report on how the Olympic torch came to Cannes Lions on Tuesday.

We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.

Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

campaignlive.com

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Nicola Merrifield, premium content editor of Campaign in the UK, David Brown, joint editor of Campaign Canada, and Kate Magee, global intelligence editor of Campaign, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards.

Cannes Lions 2024 – rolling UK shortlists table

The Grand Prix Lions wins included Specsavers and Golin for Mishearing Test in radio and audio for the UK and Dramamine and FCB Chicago for The Last Barf Bag in Health & Wellness for the US.

There were two Grand Prix wins in outdoor for Pedigree and Colenso BBDO Auckland for Adoptable by Pedigree and for Unilever’s Magnum and Lola Mullen Lowe Madrid for Stairs.

We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.

Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts

campaignlive.com

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this first episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who come together to make their predictions for Cannes Lions 2024.

We discuss our Cannes Contenders — the creative work that we hope will do well in the Lions awards —and look forward to the new humour category, plus we offer practical tips for getting through the “marathon” week.

Campaign also speaks to festival CEO Simon Cook as award entries are “broadly flat” on a year earlier and the Olympic Torch comes to Cannes on the Tuesday of the festival.

We are hosting the Campaign daily global podcast for the second year in a row – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.

Each show will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who’s won all of the top Lions awards – the Grands Prix – and we will report all the big news from the talks and sessions at the Palais and the evening parties.

Look out for a Campaign Cannes email bulletin at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

You can watch the Cannes Contender ad from Sammakorn, which is mentioned in this episode, here.

campaignlive.com

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Javier Campopiano is getting ready for his first Cannes Lions festival leading creative globally for McCann Worldgroup.

The Argentinian-born creative joined the agency about eight months ago from Grey, where he leads a global team across 120 countries from his home base in Madrid. He runs the department as what he calls an “open kitchen,” where everyone is involved and visible in the creative process.

In this episode, Campopiano shares his views on advertising’s confidence crisis and how that is manifesting with the emergence of generative AI, opens up about his own struggles with mental health and talks about why he’s excited to see humor return to Cannes.

Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

campaignlive.com

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.