Hair we go again. It’s new episode time and this week’s featured brand is Billie—who makes ‘razors designed for womankind’ as well as other everyday essentials. Per the rules of the game, we set the clock for 30 minutes, put on our game faces, and got to work sharpening up some smooth, creative concepts for  Billie (including, of course, some hilarious flops). You’ll hear our “game tape” recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm. You can also head to our Instagram @obedientagency to watch the highlight reel video and see the spec graphics we designed of some of our favorite concepts (there were 32 slogans in total!):

—Billie doesn’t cost an arm and a leg but works on both.
—We turn shaving your bikini line into a privates party.
—Daily essentials: whether you’re hairfree or carefree.
—We’ve got two legs up on the competition.
—Handles with care.

Other tidbits that made their way into our episode against all odds:

—Bo Burnham,’s “Inside”
—Lucky Charms
—Marvel’s Loki
—Kanye West
—SNL
—Fun facts about words
—When Harry Met Sally
—Barenaked Ladies
—Nelly
—Harry Potter
—Dolphins
—Essential Oils
—Classic literature
—Blade Runner
—Ed Sheeran

Watch the Billie Highlight Reel Video here.

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Argent, JOI, The University of Chicago, Alleyoop, Roche, and The Dallas Cowboys. But they would never brag about it in their episode description.