• Can They Brand Burrow?

  • Jun 1 2021
  • Duración: 38 m
  • Podcast

  • Resumen

  • Are you sitting down? Are you comfortable? Good. Go ahead and put your feet up for an episode as relaxing as our featured brand itself. Okay, maybe the episode is more entertaining than relaxing but, just let us have this segue. This week we let our brains cozy up to Burrow—the ‘luxury for real life’ couch company. Per the rules of the game, we set the clock for 20 minutes, put on our game faces, and got to work on creative concepts for Burrow that are worthy of a standing (or seated in this case) ovation. The episode kicks off with our “game tape” recap & insights before we share the highlights from the real-time brainstorm (and a long riff about anklets for some reason). You can head to our Instagram @obedientagency to watch the highlight reel video and see the spec graphics we designed of some of our favorite concepts (pasted below for your leisure). Fun/alarming fact: we ideated 39 slogans in total during the 20-minute ‘storm.

    1. We come together so you can come together.
    2. “And when I get that feeling, I want sectional healing.”
    3. Live on Burrowed time.
    4. Proceed with cushion.
    5. Sit in the lap of luxury.

    You can head to our Instagram @obedientagency to watch the Highlight Reel Video on our IGTV and see the spec graphics we designed of some of our favorite concepts. (There were 39 slogans in total!) OR head to the Trophy Case section of our website at www.obedientagency.com

    Seat ya later!


    Other tidbits that made their way into our episode against all odds:

    —Cash 4 Gold
    —Ankle Bracelets
    —Marvel Cinematic Universe
    —Avengers
    —Ikea
    —This little piggy went to market

    As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Argent, JOI, The University of Chicago, Alleyoop, Roche, and The Dallas Cowboys. But they would never brag about it in their episode description.

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