Wake up sleepyheads: this week’s new episode is the opposite of a snoozefest. It features a brainstorm from the vault (January 2021) where we performed a 10-minute slumber party (okay, real-time ideation) for Casper but with a freshly-recorded recap intro. If you’ve been following along with us for a bit, you likely saw the video and graphics roll through back then, but we wanted to revisit the brainstorm and share some insights on why we did what we did, what we liked/disliked, and how it landed us a fun naming project with a new ice cream brand.

The audio isn’t *perfect* because at the time we were just recording via Zoom, and the episode is a shorty because ten minutes go by really quickly. But nevertheless, we podcasted.

Here were our favorite ideas from ye olde brainstorm:
—Suite dreams are made of sheets.
—The kind of lie you’ll be happy to believe.
—The good, the bed, and the snuggly.
—Insomnia? I haven’t heard that name in years.
—We’re named after a ghost because when you sleep on a Casper mattress, you’d rather die than get out of bed.

You can head to our Instagram @obedientagency to watch the Highlight Reel Video on our IGTV and see the spec graphics we designed of some of our favorite concepts. (There were 26 slogans in total!) OR head to the Trophy Case section of our website at www.obedientagency.com

Other tidbits that made their way into our episode against all odds:
—The 1995 film Casper starring Devon Sawa and Christina Ricci
—Cumulus and Cumulonimbus clouds
—Harry Potter’s Nimbus 2000
—5 Little Monkeys
—ZZ Top

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Argent, JOI, The University of Chicago, Alleyoop, Roche, and The Dallas Cowboys. But they would never brag about it in their episode description.