As the saying goes, it’s 4:20 somewhere. Okay, that’s not a saying but...it is now? For our VERY FIRST episode, we faced off Houseplant: a cannabis company founded by Seth Rogen and Evan Goldberg. They focus on *house* products—decorative, gorgeous ceramic accessories like lighters and ashtrays, as well as (of course) *plant* products—high-quality cannabis. Genius brand name alert, right? Their whole jam is, ahem, elevated products and points of view and they focus a ton of their work towards social impact and education. Is it obvious that we’re fangirls? Cool. Per the rules of the game, we set the clock for 30 minutes, put on our game faces, and got to work highdeating creative concepts for them (AKA flying by the seed of our plants). You’ll hear our “game tape” recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm. You can also head to our Instagram @obedientagency to watch a recap video and see the spec graphics we designed of some of our favorite concepts (there were 46 slogans in total!):

1/ Our standards and our people are high.
2/ We’re growers and showers.
3/ The grass is always greener on our side.
4/ You’ve outgrown your weed guy. 
5/ Houseplant is always a great highdea.

Is it nerdy to say that ideating with your best friend is its own high? If so, you never read that.

Other tidbits that made their way into our riffs:

—Potterotica and Potterheads as though they are into pottery and pot (Blazed Zabini)
—Sativa (sativ-up and at ‘em) 
—Indica (in-da-couch)
—The Monkees (yes, the band that Davy Jones frontmanned) 
—Hotboxing
—Canada
—D.A.R.E.
—Night at the Apollo & Bugs Bunny
—Doobie Brothers
—Pineapple Express
—Brandsplaining

Watch the Houseplant Highlight Reel Video here.

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Argent, JOI, The University of Chicago, Alleyoop, Roche, and The Dallas Cowboys. But they would never brag about it in their episode description.