Ready for some good, *clean*, fun? This week’s brainstorm is from the vault (Fall 2020) where we performed a 10-minute sniff test (okay, brainstorm) for Native. This brainstorm video resulted in us landing a big project with them this January, so we wanted to revisit it and of course, record a game tape intro discussing what it was like hearing from the VP of Marketing after making jokes about ‘Brad Pit’s pits,’ and how the Native project is going so far—including a real-life embarrassing story from our work on their new tagline. The audio isn’t *perfect* because at the time we were just recording via Zoom, and the episode is a shorty because ten minutes go by really quickly. But nevertheless, we perspired, err, persisted. Here were our favorite ideas from the ‘storm:

1. Practice safe sweats.
2. Sorry, we’re fresh outta parabens.
3. Clear your conscience, not the room.
4. Aluminum deodorant is the pits.
5. Make a clean break from toxic deodorants.

You can head to our Instagram @obedientagency to watch the Highlight Reel Video on our IGTV and see the spec graphics we designed of some of our favorite concepts. (There were 31 slogans in total!) OR head to the Trophy Case section of our website at www.obedientagency.com

Smell ya later!

Other tidbits that made their way into our episode against all odds:

—Marcel the Shell with Shoes On
—Meow Mix
—Outkast
—Brad Pitt
—Britney Spears
—Pepe Le Pew

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Argent, JOI, The University of Chicago, Alleyoop, Roche, and The Dallas Cowboys. But they would never brag about it in their episode description.